Marketing to the Jewish Community

Jewish Community Brand Strategist, Marketing Director, Creative Director, Web Developer, Social Marketer and Schmoozer with over 15+ years collaborating as a partner in the Jewish Community. Collaborations include:

  • 2017 – Launch of Stephen Wise Temple’s new website at www.WiseLA.org. One of Los Angeles’ biggest shuls, engagement included strategic stakeholder engagement with clergy, board members, executive administration, department leaders and layleaders. Mazel Tov!
  • Mount Sinai Memorial Parks & Mortuaries and Six Million Coins ProjectMajor rebranding (12+ month engagement). New WP-based websites. 4+ year collaboration thus far!
  • Consulting Los Angeles Hebrew High School – rebranding organization – check out their new site www.LAHHS.org
  • Partnership between Cedars-Sinai, Hebrew Union College and the Kalsman Institute of the HUC-JIR
    Jewish Wisdom & Wellness: Week of Learning – April 21-27, 2013
    www.JewishWisdomandWellness.com
    Responsible for IDENTITY development, BRANDING, LOGO development, WEBSITE, SEO and SOCIAL media.
    Additionally developed and launched CALL FOR PROGRAM website for micro-grants and community engagement
    www.JewishWisdomandWellness.com/archive
  • 2 universities including American Jewish University/University of Judaism and Hebrew Union College
  • 20+ Jewish-owned non-profit foundations including The Oscar Litwak Foundationjewishcomm2
  • 35+ synagogues – membership & donor relations campaigns
    Congregation Kehillat Ma’arav (Santa Monica, CA); Beth Yeshurun Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth Shalom (Encino, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth Tzedec (Toronto, Canada)
  • Day School Marketing
    National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools
  • 3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center
  • Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k targeting California Jews in 8-month capital campaign)
  • Camp Marketing:  Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail, Active Minds Active Bodies Summer Day Camp, JCC Camps
  • Israel Technology & Science – American Friends of the Binational Science Foundation
  • Jewish Health – Friends of Sheba Medical Center, Tel HaShomer
  • Membership Management Services – User Interface Graphic Design for Membership & Donor Relations software
  • Zimmer Children’s Museum
  • Kabbalah Centers International
  • Our Space LA – Special Needs collaboration between Temple Aliyah and VBS and countless others.
  • CLICK HERE FOR RESUME

I have been in the top 3 in Google, Bing & Yahoo for “Jewish Marketing Agency”, “Jewish Marketing”, “Jewish Community Marketing” and “Marketing to the Jewish Community” because of that.

CORE COMPETENCIES:

Brand Management & Identity Campaigns
Marketing Plan Development & Implementation
Website / Content Management System Development {CMS}
Search Engine Optimization {SEO} & Online PR
Social Media Campaigns & Moderation
Online Advertising, Pay-Per-Click & Facebook
Donor Relations Campaign Development
Community Engagement Marketing
Leadership & Board Consulting
Event Production & Sponsorship

CLIENT SUMMARY:
NA’AMAT USA CASE STUDY

For 2 YEARS, I have been on retainer with NA’AMAT USA to rebrand the organization.This includes the following:
* New logo development
* Launch of new website with a new content management system – WordPress (www.naamat.org);
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production
of PSA (youtube), Kveller Blog posts, Facebook campaigns and more;
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide DMAs including segmented marketing campaigns (New York, Chicago, Miami, Boca Raton, Fort Lauderdale, Cleveland, Dallas, Houston, Austin, Atlanta, DC, Seattle, LA, SF, San Diego, etc.);
* Successful launch of donor relations program raising over $50,000 thus far;
* Relaunch of their membership organization including annual, renewals, and life memberships;
* Developed new creative for all their advertising (print, in some cases billboard, online);
* Created blast-email lead generation program to their 11,000 members in the US (opens and click thru rates is through the rough to internal feeders; externally well received);
* Organization consulting including database migration from their existing 1980s developed membership software to new installation of Donor Perfect, migration of data for over 60,000 records and extensive management, reporting, data mining, etc. and,
*Extensive collaboration and Leadership development with national board and stakeholders!

Active JEWISH COMMUNITY Websites we’ve Designed, Coded and Launched!

American Friends of the Binational Science Foundation
Jewish Big Brothers Big Sisters of Los Angeles
Friends of Sheba Medical Center, Tel HaShomer
* Cedars-Sinai
* Hebrew Union College / Kalsman Institute
Jewish Wisdom & Wellness 2013 Conference
* Kehillat Ma’arav
Active Minds Active Bodies Summer Day Camp – Heschel Day School, Northridge
Beth Yeshurun Day School (Houston, TX) NEW
NA’AMAT USA – National organization with 30,000 members worldwide, Pioneer Woman
Oscar Litwak Foundation
Valley Beth Shalom – Young Men’s Club
Congregation Beth Torah
Our Space Los Angeles
Temple Isaiah (West Los Angeles, CA) – – web developer, IT and branding 3+ years along with Rabbi Zoe Klein’s blog
Anshe Emet (Chicago,IL) – web developer, IT and branding 3+ years
University Synagogue – complete redesign of website – web developer/IT and Communications Director for 4 years
Membership Management Services – complete redesign

// Website Management & User Interface (UI) Implementation//
Backend for over twenty synagogues to date! List avail upon request.
Congregation Beth Torah (Torrance, CA);
Temple Israel (Minn, MN);
Temple Beth Sholom (Tustin, CA);
Temple Isaiah (West Los Angeles, CA);
Congregation Beth Israel (Vancouver, BC);
Congregation Beth Am (Los Altos, CA);
Anshe Emet (Chicago,IL);
University Synagogue (Brentwood, CA); and,
Beth Tzedec (Toronto, Canada).

HESCHEL DAY SCHOOL SUMMER CAMP

Developed online brand and camp registration enrollment website.
Archive of website here:  Home Page : FAQ webpage :
Graphic Design: Solid Promotional Flyer

LEADERSHIP ROLES:

  • Founder of the University of Judaism Alumni Association of the Undergraduate and Graduate Schools – 2001 – Present
  • Founder of the Valley Beth Shalom Young Men’s Club – 2009 – Present
  • Heschel Day School, Marketing & Website Committee Board Member, 2009-2010
  • Valley Beth Shalom, Website/Marketing Committee, 2008 – 2010
  • B’nai B’rith Youth Organization, Speaker, 2008 – Present
  • Coro Southern California, Board Member, Alumni Association, 1999 – 2001
  • Anti-Defamation League, Salvin Leadership Alumnus, Board Member, 1998-1999
  • B’nai B’rith Youth Organization, Regional and International Leadership 1990-1995

BROEKMAN communications :: Marketing Agency to the Jewish Community


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