PR & Publicity

Over 15 years experience with studios, entertainment companies, film festival, consumer products, corporations, non-profits, start-ups, millionaires, entrepreneurs and executives starting their freelance operations.

We stand as strong PR agency because of OUR impact.
We unleash YOUR creativity.
We truly empower people.
We walk YOU through the process with transparency and giving you ALL our secrets.
Finally, we balance brand management with effective initiatives, appropriate short term tactics and long term strategic campaigns with visionary eyes.
Services include:
* Originate tailored branding and public relations campaigns;
* Design identity, rebranding and anniversary campaigns,
* Oversee advertising campaigns including strategy, messaging, copywriting, design and deployment;
* Design custom creative and see thru to implementation;
* Produce events, product launches, premiers and conference presence;
* We coordinate sponsorship and celebrity talent programs;
* Manage media relations for events;
* Initiate corporate product placement/sampling;
* Manage constituency relations;
* Consult and coach leadership on strategies;
* Manage and moderate social media campaigns;
and so much more.

PUBLICITY, PR & EVENT PRODUCTION

Entertainment
• International Family Film Festival (2012, upcoming 2013)
• Zula International – children’s tv show & science education merchandising
• Spark Unlimited – launch of Lost Planet 3, corporate website
• Secured Focus Features’ “Brokeback Mountain” Premiere
Benefiting The Screen Actors Guild Foundation
• Sag Foundation’s ‘Cocktails On Sunset’ Fundraiser
• Launch Party For Sag Foundation’s Actors Center
• PREMIERE: First Americans Of The Arts – New Line Cinema “The New World”
• Dreamworks Animation Field Publicity For Shrek2 And Sharktale
• Sony/Columbia Pictures Field Publicity For Baby Geniuses 2
• New Line Cinema Premiere Screening Of The New World
• First Americans Of The Arts The New World Premiere
• Storyopolis’ Artist Studio Series (12 events)
• Universal’s Conservations Event For Cinderalla Man
• Abc Tv Conservations Event – “The Men Of Desperate Housewives”
• Jamie Lee Curtis “It’s Hard To Be Five” Book Launch Party
• Disney Record’s ‘A World Of Happiness’ Cd Release Launch Party
• AFI Student Film Festival website – www.firstdatesthemovie.com

Corporate Events 
• J. Paul Getty Center’s “Coming Of Age” Exhibit Launch
• CNU XIII Conference – Civic Art Awards (Pasadena, 2006)
• CNU XIII End of Conference Party (Pasadena, 2006)

Festivals
• International Family Film Festival (2012, upcoming 2013)
• Salud Con Sabor @ Fiesta Broadway
• International Student Film Festival
• North Hollywood Children’s Theatre & Arts Festival
• North Hollywood Theatre & Arts Festival

Art Galleries
• Storyopolis Art, Dallas, Texas – new website launching February 2013
• William Brice Gallery, Los Angeles, CA – new website launching February 2013
• 4th Wall Gallery, Dallas, Texas – redesign of masterpiece CMS website

Book Publishing 
• Storyopolis – Over 40 Book Launches including Jamie Lee Curtis, Brendan Fraiser, Dutchess of York
• Harpercollins
• Harcourt
• Scholastic
• Random House
• Shushybye (Launch Party)
• Matzo Ball Book Productions (Shmutzy Girl, Noshy Boy Launch)

FORTUNE 100s
• Hilton Hotels
• Coldwell Banker

Consumer Products & Services
• CNG International (Compressed Natural Gas Cars, licensing, and parts)
• Sony Pictures Digital – Screenblast (digital video/audio on-shelf / online software)
• Rhythm Child
• Milk & Krunchies
• ITZ Luxury Watches
• World Collegiate Poker Tour (WCPT)
• YourGadgetGuru.com

Legal – Law Firms
• Margulies Faith Law
• Landsberg & Associates
• Resch Polster Berger LLP
• Peitzman, Weg & Kempinsky LLP

Non-Profits
• American-Israel Bi-national Science Foundation, Friends of (AFBSF)
• Jewish Big Brothers Big Sisters of Los Angeles
• Cedars-Sinai and Hebrew Union College/Kalsman Institute
• International Coaches Federation – Los Angeles Chapter
• Congress For The New Urbanism (CNU)
• Coro Southern California
• American Jewish University (formerly University Of Judaism)
• National Jewish Day School Foundation / Sub of Adcieo
• Anti Defamation League (ADL)
• University Synagogue (West LA, CA)
• Anshe Emet Synagogue (Chicago, IL)
• Temple Isaiah (West LA, CA)
• Valley Beth Shalom (Encino, CA)
• Congregation Beth Am (Los Altos, CA)
• Temple Israel (Minn, MN)
• Beth Tzedec (Toronto, Canada)
• Congregation Beth Israel (Vancouver, BC, Canada)
• Temple Beth Sholom (Santa Ana, CA)
• Our Space
• Kabbalah Centres International
• Jewish Community Centers – Valley Cities
• Former Councilman Michael Feuer For Los Angeles City Attorney (2001)

PR Agencies / Communications
• Carl Terzian Associates
• Bridgemark Consulting Group (Orlando, FL)
• Organic Communications and their blog
• SJA Strategies (public affairs firm)
• Debibi Strategic Partners
• PIMS Los Angeles (Press distribution / fulfillment house)
• Impromptu Communications
• Consensus Planning Group

Retail
• Parke and Ronen (men’s fashion)
• Storyopolis Children’s Book Store
• Storyopolis Fine Art
 4th Wall Gallery
• Mathnasium (franchisee)
• Art N’ Soul

Real Estate – Shopping Centres
• Malibu Lumber Yard Signage | Grand Opening
• Redesign graphic & signage program two centers (under NDA)

Real Estate – Developers
• Weintraub Financial Services / Weintraub Real Estate Group
• TDG Corp 
• E Coast Construction
• La Maison du Soleil – medical housing project
• Chateau de Soliel – student housing project
• Elite Home Builders
• Wealthpoint Equity Ventures Group
• The Roman Group LLC
• United Realty Group
• Advanced Builder LA
• 310 Development
• Elite Home Builder
• Golden State Designs
• California Properties (Huntsville, Alabama)

CLIENT CASE SUMMARIES

NA’AMAT USA
Marketing & PR Director
March 2011 – Present ( Manhattan, New York
Extensive collaboration with NA’AMAT USA national board to rebrand the organization including these efforts:

* New anniversary logo
* Launch of new website with a new content management system (www.naamat.org);
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production
of PSA (youtube), Kveller Blog posts, Facebook campaigns and more;
* Successful launch of donor relations program raising over $30,000;
* Relaunch of membership organization including annual, renewals, and life memberships;
* New creative for all their advertising (print, in some cases billboard, online);
* Launch of first ever blast email lead generation program to their 11,000 members in the US (50% open; 35% click thru rate);
* Managing transfer of membership management to new customer relationship management database (from 1987 clipper to Donor Perfect); and,
*Extensive collaboration and Leadership development with national board and stakeholders

International Family Film Festival
Marketing & PR Director
February 2012 – Present (1 year 1 month)
Burbank, California
Official publicist for the International Family Film Festival. Manage public relations for the film festival including traditional PR, media relations, and outreach. Service press releases. Manage media and garner coverage for award recipients The Hub Founder Margaret Loesch and Kung Fu Panda 2 Director Jennifer Yu Nelson as well as presenter DreamWorks founder Jeffrey Katzenberg. Provide creative input for press kits and marketing collateral. Leverage existing events leading up to festival. Capitalize on festival moments for best PR. Solicitation of sponsors to assist with underwriting of festival. Collaborate with community partners and establish better promotions.

Advanced Skin & Hair Inc.
Online PR Director
July 2012 – September 2012 (3 months)
Greater Los Angeles Area
Develop and direct ASH’s online marketing strategy. Oversee execution and optimization of customer acquisition initiatives via various channels including mobile, social media, display, cost-per-acquisition partnerships and affiliate marketing. Manage growth of online marketing programs to achieve orders, cost per order and total channel contribution margin goals. Be on the forefront of online trends within mobile marketing, new social media tools, and digital innovations; identify and implement tests and best practices and continue to be an early adopter of these new technologies. Determine best strategy, vendors, resources and processes to streamline execution and improve accuracy.
Responsible for reporting results and presenting plans to senior management, leading meetings, and delivering oral and written presentations.

Spark Unlimited
Social Media & PR Consultant
March 2012 – July 2012 (5 months)
Sherman Oaks, CA
Develop new online identity for Spark Unlimited. Assist Spark Unlimited leadership & development team Capcom Lost Planet 3 announcement. Manage development of new website using WordPress as our content management system. Facebook Fanpage & profile development. Social media consulting. Manage public relations.

Zula International
Publicist & Social Media Director
March 2012 – July 2012 (5 months)
Burbank, California
Develop strategic plan & advise on direction. Develop & distribute press releases for upcoming launches. Develop online press room. Profile development including Facebook and Twitter. Expand presence in education-based blogs & thought leadership. Publish teacher/consumer reviews. Use social media outlets for sales.
 Leverage and piggyback hit television show, traveling museum exhibit, app development and school curriculum to increase sales and garner greater coverage.

1162 Via de la Paz, Vision House LA
Creative / Social Media / Marketing Director
March 2012 – July 2012 (5 months)Pacific Palisades, CA
Develop online brand for Vision House LA, a collaboration between developer Structure Home and Green Builder Media. Visit www.1162viadelapaz.com. Represent Prudential Real Estate. Develop & Launch property website promoting green luxury Palisades home. Launch social media campaign including Facebook FanPage (https://www.facebook.com/pages/1162-Via-de-la-Paz-Pacific-Palisades/402177489822552) and deploy other tools. Oversee photoshoot and video production.

Pinnacle Estate Properties, Inc.
Marketing Director / Creative Director
June 2005 – July 2012 (7 years 2 months)
Direct marketing for 7-office 800-agent real estate company. Established/maintain identity style guide and oversee all corporate branding. Oversee monthly company-wide training of online marketing, social networks, and company initiatives. Develop company listing presentations. Develop agent PowerPoint, postcard, flyer, brochure and business cards templates (over 500 bcards to date). Responsible for 450+ agent direct mail and print advertising campaigns as well as over 45 corporate recruitment campaigns to competitive RE offices. Managed 20th Anniversary campaign plus grand opening of 2 offices. Check out www.MichaelGalieote.com for example of new website.

The Sliding Door Company
Social Media / Online PR Director
August 2011 – November 2011 (4 months)
Greater Los Angeles Area
Developed and executed Social Media & PR program for The Sliding Door Co. Responsible for online marketing. Oversaw Blast Email campaigns up to 70k; average open was 28%, click thru 14%. Launched Facebook FanPage, Twitter, LinkedIn, and 20+ other key social network profiles. Designed online advertising campaigns including Google PPC, Facebook PPC, and Yelp. Developed national promotions and PR opptys.

CONSENSUS PLANNING GROUP
Marketing/PR & Client Services Manager
April 2006 – Dec. 2006
Downtown LA, CA

Directed marketing for four-office firm that specializes in real estate and land use
community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use consultation.

INTERNATIONAL STUDENT FILM FESTIVAL
Marketing/PR Director, Graphic Designer
June 2005 – November 2005
North Hollywood, California

Originated and launched PR and advertising campaigns for 3rd Annual Int’l festival. Created and directed first annual awards ceremony and managed talent relations with Lainie Kazan (My Big Fat Greek Wedding). Coordinated over 125 smaller title specific campaigns. Successful coverage included Variety, Hollywood Reporter.

FIRST AMERICANS IN THE ARTS/NEW LINE
Publicist
July 2005 – May 2006
Beverly Hills, California

Secured local field promotion screening of New Line Cinema’s The New World as a fundraiser ”premiere” for Native American entertainment industry advocacy group. Managed PR for 14th Annual FAITA Awards Ceremony at the Beverly Hills Hotel.

CONGRESS FOR THE NEW URBANISM
PR Manager & Event Producer
March 2005 – July 2005
Pasadena, CA

Produced 1st annual Civic Art Awards ceremonies & Gala dinner on Saturday June 11, 2005 at Pasadena Convention Center’s Civic Auditorium for Congress’ CNU 14th Annual conference. Managed all aspects of planning, production and execution. Coordinated efforts with high-profile political and entertainment recipients, including pre-Inaugurated Mayor Antonio Villaraigosa, State Treasurer Phil Angelides, Disney Center Designer Frank Gehry, and the NRDC. Extensive PR and “Talent” handling experience. Authored and serviced several press releases regarding Civic Art Awards, coordinated efforts with State of California and City of Los Angeles PR officials, and produced successful coverage print and television coverage.

Civic Art Awards honored:
 Phil Angelides, California State Treasurer – Lifetime Achievement
 Rick Cole, City Manager, City of Ventura – Policy and Implementation
 Frank Gehry, Architect – Physical Design*
 Natural Resources Defense Council (NRDC) – The Environment**
 Antonio Villaraigosa, Los Angeles Councilman – Transportation

SCREEN ACTORS GUILD FOUNDATION
Publicist
January 2005 – November 2005
Beverly Hills, California

Developed strategic relationships with film studios to link benefit premiers; successfully obtained rights to and planned Focus Features’ BROKEDOWN MOUNTAIN premiere. Launched $5 million campaign for Foundation conservatory/Actors Center, including Launch Party and SAG Foundation’s ‘Cocktails on Sunset’ Fundraiser. Established extensive PR campaign and managed talent/studio relations for over twenty events. Launched talent outreach programs soliciting high profile SAG members for development and programming. Authored/distributed media alerts & press releases. Developed strategic partnerships and promotions with major children’s book publishers for the SAG Foundation’s BookPALS & Storyline Online nationwide literacy programs. Produced successful print & TV coverage. Managed PR for numerous SAGF “Conversations” events including:
• Universal’s SAG Foundation Event for Cinderalla Man
• ABC’s SAG Foundation Event – “The Men of Desperate Housewives”

J. PAUL GETTY CENTER
Event Producer/PR Manager
June 2004 – October 2004
Los Angeles, California

Produced Getty’s first community outreach event program, Getty To You. Developed Getty’s Fall 2004 premiere of “Coming of Age in Ancient Greece: Images of Childhood from the Classical Past” – Getty’s first family friendly exhibit. Developed feature games, art activities, storybook readings, mini-Olympics/Kids pentathlon and toga party. Oversaw advertising partnerships with LA Parent, LA Family, and LA Magazine. Directed successful PR campaign with coverage including NPR, KCET, LA Times, NY Times, Daily News, Hollywood Reporter and Variety.

SHARP MARKETING / SALUD CON SABOR
Director, Sales and Marketing
January 2004 – May 2005
Los Angeles, California

Developed and launched Salud con Sabor (“health with style, flavor and taste”), a hip, Latino-targeted healthy lifestyle-focused event destination, at Fiesta Broadway 2005 in Downtown Los Angeles benefiting the National Alliance of Hispanic Health.

STORYOPOLIS
Director of Marketing & PR
February 2004 – Present
Beverly Hills, California

Directed marketing campaigns, book launches and publicity events for boutique children’s bookstore and art gallery. Produced and publicized four studio pre-theatrical release parties (DreamWorks’ SHREK2 and SHARKTALE, Columbia Pictures’ BABY GENIUSES 2, New Line’s LORD OF THE RINGS: RETURN OF THE KING). Produced numerous record label CD launch parties. Produced over 40 campaigns with major publishers including HarperCollins, Scholastic, Abrams, Penguin, Chronicle, Harcourt, Workman, Random House and Simon and Schuster. Managed talent for book signings for high profile celebrities including Jamie Lee Curtis, Jon Voight, Brendan Fraser, Kelly Asbury, Gary Baseman and Coach John Wooden.
* Managed launch party for Jamie Lee Curtis “It’s Hard To Be Five”
* Launched monthly Artist Studio series featuring top 100 children’s book illustrators.
* Managed several studio pre-theatrical release parties including DreamWorks’ SHREK, SHREK2 and SHARKTALE and Columbia Pictures’ BABY GENIUSES 2.
* Managed record label CD launch parties including Disney Records’ ‘A World of Happiness’, Rhythm Child, Shushybye and others.
* Launched J. Paul Getty Center’s first community outreach off-site event in conjunction with first kid-friendly exhibit “Coming To Age.”

PIMS LOS ANGELES
Marketing/PR Manager
May 2003 – February 2004
Los Angeles, California

Managed West Coast marketing and new business acquisitions for press distribution, print production, media database management and fulfillment house. Coordinated PR campaigns for clients throughout the entertainment, consumer electronics, consumer products, hospitality, automotive and travel industries.

FOURSQUARE RELOCATION
Director of Marketing & PR
July 2001 – May 2002
Amsterdam, The Netherlands

Established new marketing department and directed all operations of Europe’s leading executive relocation company including marketing, brand management, corporate identity, advertising, media management and trade show management.

UNIVERSAL STUDIOS, TELEVISION
Marketing Coordinator
September 1998 – August 2000
Universal City, CA

Developed title-driven marketing promotions (sweepstakes, added-value, awareness campaigns), third party sponsorships, retail tie-ins and strategic alliances for feature films entering their pay-per-view window to the cable & satellite industry. Managed all trade shows and conferences including extensive event/party planning, booth design & management, preparation of all press/marketing materials, and planning/executing special media buys