Delivering brand strategy consulting, marketing campaigns and PR for luxury real estate developers, brokers, realtors and investment companies throughout U.S., Europe, Costa Rica and Middle East for past 10 years.
Brand Strategy & Marketing
Marketing Campaign Development
Traditional PR & Publicity – office grand openings, promotion of star realtors, and luxury home press
Lifestyle & Luxury Brand marketing
Celebrity-owned homes and entertainment industry publicity
Residential and commercial properties, mixed-use, shopping centers and restaurants
Logo Development & Identity Campaigns
Website development + SEO
Search Engine Marketing – Pay-Per-Click, Advertising, online PR
RECENT MARKETING CONSULTING CLIENTS
MALIBU LUMBER YARD – Creative Director
Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house Private Consulting – “supplementary” to ad/pr agencies. www.themalibulumberyard.com
1162 VIA DE LA PAZ, PACIFIC PALISADES – Creative Director
Partnership collaboration with Structure Home, Green Builder Media’s Vision House LA and Prudential in Brentwood. Developed website and online brand. www.1162ViaDeLaPaz.com
THE PLAZA AT SANTA MONICA – Social Media Director, Project Manager, Art Director
Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica. Oversee all monitoring of online brand during early entitlement phase of city approval and permitting. Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group. Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm
THE SLIDING DOOR COMPANY – Social Media Director
Developed online marketing strategy, including marketing intelligence, website audit, visitor tracking mechanisms, blast email campaigns and creative and resource allocation. Authored social media plan and launched social media platforms including: www.facebook.com/TheSlidingDoorCo ~ twitter.com/#!/SlidingDoorCo
KALIA LIVING – Social Media/Creative Director
Develop company’s new brand online showcasing its luxury custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres. Collaborated with CEO and leadership to develop new website and collateral. Served an on-going Business Development role. www.kalialiving.com
THE GOOD LANDLORD – Creative Director
Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com
HARRY ROSS INDUSTRIES – Creative Director
Launch website and property branding for Commercial Brokerage.
PRENDAMEX (Mexico) – Creative Director
Launch US-based website for Mexico-based real estate & retail corporation.
QUEST REALTY GROUP – Creative Director
New website / branding for Commercial Broker
DELPHI PROPERTIES – Creative Director
Commercial Agent marketing support including blast email, flyer development and website management.
ABODE GLASSWELL PARK – Creative Director
Launch property website to support Entitlement process and community relations programs.
3TEN Development – Creative Director
Establish all branding, Launch corporate website, Launch property microwebsites and support co-founders with marketing/PR advice.
CASA DE LOS ANGELES – Creative Director
Establish all branding, Launch corporate website and support co-founders with marketing/PR advice.
WEINTRAUB FINANCIAL SERVICES Creative Director
Started new Identity Campaign including rebranding to Weintraub Real Estate Group. Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.
CONSENSUS PLANNING GROUP – Marketing Manager/Creative Director
Marketing Manager for Land Use/Entitlement PR Firm
Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan, including developing new website. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive web, blog, design, and pr experience.
RESCH POLSTER BERGER LLP
Web Developer/Marketing Manager
Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property. Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization. Developed CMS system using WordPress. View at www.RPBlaw.com.
PEITZMAN WEG & KEMPINSKY
Web Developer/Marketing Manager
Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate. Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system. Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work. View at www.PWKllp.com.
ROSANO & PARTNERS
Marketing Director & Creative Director
Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies. Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.
PINNACLE ESTATE PROPERTIES INC. – Creative Director/Marketing Director
10 year partnership since June 2005.
- Oversee Creative, Graphic Design & printing for 9-office 900+ real estate agency
- Corporate identity for company including corporate and individual agent listing presentations.
- PR for 4 office openings + 20th Anniversary Campaign.
- Developed Estate Division brand
- Established 2016 new logo and style guide.
- Established new 2016 corporate signage program.
- Developed monthly company-wide training of online marketing, social networks, and company initiatives.
- Developed corporate and individual agent listing presentations, including recent 2016
new listing presentation.
- 1000+ direct mail campaigns.
- Handled all business cards for 500+ agents including design (100s of variations) plus printing.
- Responsible for 45 recruitment campaigns re-branding Pinnacle.
- Managed 20th Anniversary campaign plus grand opening of 2 offices.
COLDWELL BANKER – Publicist/Marketing Manager
Developed 100th Anniversary Campaign for Valley-based franchise offices of Coldwell Banker.
CASE STUDY: LUXURY SHOPPING CENTER
Creative Director for Malibu Lumber Yard.
Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.
* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.
Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
2016 Pinnacle Estate Properties Listing Presentation
2016 Pinnacle Signage Identity
Creative Director for Champion Real Estate Company
Develop new corporate identity starting with investor corporate brochure.
EXTENSIVE WEBSITE + IDENTITY DEVELOPMENT
1162ViaDeLaPaz.com – $4M Luxury Green Home in Pacific Palisades
Rodeo Capital – Real Estate Investment & Loan Firm
Casa de Los Angeles – Luxury vacation rental house in Punta Leona, Costa Rica
Kalia Living – Four master-planned communities made of Luxury Green/Eco Homes in Guanacoste, Costa Rica
Costa Rica Luxury Homes– Brochure Website
TDG Corporation – Shopping Center Developer Identity Program (logo, website, project websites)
Pacific Trust Escrow
StephaniePayab.com – Stephanie Payab, Prudential Realtor Website Stephanie & Marlene – partnership of two agents, tied to promotion!
MichaelGalieote.com – REALTOR website
Advanced Builder LA / Elite Home Builder – New website and marketing for two+ year
OwenSells.com – ‘Celebrity’ Rockstar Realtor
Chateau de Soleil – Affordable Housing project – logo and website
Lightning Modification – Loan Modification identity + website
Wealthpoint Equity Ventures – Investment Firm
$50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large dbase of foreclosures
SJA Strategies (public affairs) – Public Affairs/PR Firm specializing in Real Estate Entitlement – company logo and website
3-B’z Painting Co. – Residential/Commercial Painting Company
Roman Group LLC – Identity campaign – logo/bcards/letterhead + website
Debibi Strategic Partners – founding partner
REAL ESTATE LAW FIRMS
Margulies Faith Law – New merger between two real estate/bankruptcy law firms
Landsberg & Associates – Developed 2 corporate brand identity campaigns in 4 years.
Resch Polster Berger LLP – developed new WordPress-based website
Margulies Law Firm – New 2009/2010-launched WordPress-based website
Peitzman Kempinsky Weg LLC (budgeted facelift prior to new launch)