Jeremy Broekman, Jewish Community Marketing expert

Talented Jewish Community Communications Director, Brand Strategist, Marketing Director, Creative Director, Graphic Designer/Printer, Web Developer, Social Marketer, SEO magic maker, Schmoozer and Kibbitzer with over 15+ years

818-212-9201 | jeremy@broekmancomm.com

CORE COMPETENCIES:

  • Strategic Marketing, communications and PR programs
  • Brand management and Identity/anniversary campaigns
  • Event production and programming with sponsorship / underwriting
  • Admissions Recruitment/Retention campaigns
  • Community / Stakeholder Engagement
  • Donor Relations {Cultivation/Campaigns}
  • Membership {Retention/Recruitment}
  • Alumni Relations/Ambassador Outreach programs
  • Staff, Board & Lay-leadership Training
  • Website development with content platforms using best-practices for
    Search engine optimization with secure event registration and donations
  • Social Media campaign development and management
  • Blast email program outreach programs with marketing automation
  • Targeted advertising, radio/tv, direct mail, online banner ads and pay-per-click
  • Extensive teen industry/youth experiential education & collaboration

CLIENTS:

Beth Hillel Elementary School
North Hollywood, CA
December 2014 – Present

Extensive marketing consulting for Elementary School including conducting brand audit and authoring 2015/2016 marketing campaign. Launch new website at TBHLA.com that repackages organization. Launch social media campaign including merging of facebook fanpages and pay-per-click advertising to promote organization. 

Neve Yarushalayim
Jerusalem, Israel
October 2014 – May 2015

Development of new brand identification including logo, business cards and letterhead. Consulting staff, board leadership and donors on repackaging organization. Launch of new website. Consult on repackaging / directing all social media campaigns. Leading donor relations campaigns including design alumni relations outreach and development of donor relations materials (naming opportunities, campus sitemap / floor plans, etc.).  

Leo Baeck Temple
Los Angeles, CA
May 2014 – Present

Consult board of directors on website development, search engine optimization and rebranding website. Assisted with recruiting new web agency. Consulted on launch of new site. 

Bureau of Jewish Education, Orange County
Irvine, California
Marketing/Donor Relations/Board Consultant
February 2014 – Present

Rebranded organization. Launched new website (www.bjeoc.org). Extensive
Board & Leadership consulting. Consulting on Donor Relations overhaul.

Temple Isaiah
Los Angeles, CA
Website Developer & Marketing Consultant
2008 – Present

Hired by Executive Director(s) and rabbinic leadership to manage the synagogue’s website and advise staff on various marketing projects. Developed membership engagement experience to interface with current congregants and attract new members. Consult various synagogue constituency groups on promotional projects.

University Synagogue
Los Angeles, CA
Website Developer & Marketing Consultant
2008 – Present

Westside Jewish Community Center
Los Angeles, CA
Marketing Consultant & Website Developer
2012 – Present

Extensive consulting to brand JCC, establish Jewish Baby University marketing, rebrand WJCC Camps and repackage Maccabiah

American Friends of the Binational Science Foundation
Los Angeles, CA
2012 – 2014

Launch new website for the American Friends of BSF. Work closely with local US board to establish all marketing and consult organization on online donor relations.

Valley Beth Shalom – 5+ years

Kehillat Ma’arav
Santa Monica, CA
July 2012 – July 2014

Extensive Board & Staff Consulting to rebrand/repackage Kehillat Ma’arav and lead internal change program. Overhaul to all marketing, admissions, membership, programming, donor relations, alumni relations, and staff hiring. Managed website. Developed all new communications/marketing collateral. Hired communications coordinator. 

Beth Yeshurun & BY Day School – 4+ years

Friends of Sheba Medical Center at Tel HaShomer, Tel Aviv, Israel
Los Angeles, CA
Website Developer & Social Media Consultant
April 2012 – Present

Jewish Wisdom and Wellness: A Week of Learning
2013 Conference partnership with
Cedars Sinai Medical Center,
Hebrew Union College &
The Kalsman Institute
Los Angeles, CA
Identity  & Website Developer, Social Media Consultant, Marketing/Publicity Consulting
http://broekmancomm.com/jewish-wisdom-and-wellness-conference-a-week-of-learning/

NA’AMAT USA, Int’l Movement of Zionist Women
Los Angeles, CA and Manhattan, NY
Publicist, Website Developer
March 2011 – July 2014

Hired by National Board to rebrand Na’Amat, including developing a new website. Build and launch their social network program. Launch 85th Anniversary PR campaign. Seek out corporate/community/celebrity endorsements.

B’nai B’rith Youth Organization
Los Angeles, CA
Development Associate / Alumni Relations Director
Nov 2010 – Present

Re-launch / re-brand Southern California Alumni Association. Recruit & Manage new local board of directors. Launch outreach program and oversee all programming, including new awards program at International Convention. Represent Regional and International Leadership at all local conventions. Support local fundraising campaign. Initially raised $20,000; additional $50,000 end-of-fiscal-year campaign goal.

Congregation Beth Torah
Torrance, CA
Marketing/PR Director & Consultant
June 2010 – July 2011

Assist Board of Directors with turnaround management and reengineering of struggling synagogue. Developed and launched extensive strategic business plan. Led extensive training and coaching of new Board of Directors. Recruited new staff, including teachers and cantor. Established programming and religious calendar for year. Recruited and trained volunteer chairs of membership, programming and marketing committees. Launched advertising and marketing campaigns for open house, High Holidays, Religious/Hebrew School and membership. Redesigned and launched website & social networks.

Anshe Emet Synagogue
Chicago, IL
Website Developer & Marketing Consultant
November 2007 – April 2011

Hired by the Board of Directors to redesign the synagogue’s website and advise staff on various marketing projects. Launched six donor development events, including concerts, to date. Created membership engagement software to interface with current congregants and attract new members. Launched e-commerce site as a targeted tool for event registration and online donations. Consult various synagogue constituency groups on promotional projects.

CASE STUDY PENDING – Successful relationship for over 4 YEARS
• Launched MMOnTheWeb interface (design and implementation) in collaboration with Membership Management Services MM2000
• Consulted various constituency groups on Moveable Type, Hostway, and web-related issues
• Migrated Website Backend to WordPress with Adcieo in April 2009 – $15,000 project
• Retainer since to train staff on WordPress, launch new / manage existing content
• Launched internal new SHMUSY Website
• Launched AnsheEmetEvents.com as an event registration tool; using as short-term ecommerce solution with paypal shopping cart (numerous YAD, AES events)
• Launched Hazzan Alberto Mizrahi in Concert 2009 and 2010
• Launched online 2010 Purim Auction

Membership Management Services
N. Hollywood, CA
Marketing Director & Client Relations
Nov 2007 – Jan 2011

Launched a new identity campaign for MMS2000, creating a dynamic way to enhance synagogue life through increased communication, contact and awareness of individual synagogues’ missions and goals. Designed the software developer’s new logo, letterhead, business cards, website, print advertising, direct mail and tradeshow brochures. Liaised with Executive Directors of 15 prominent synagogues throughout the US and Canada, with a focus on cultivating deeper and richer relationships with congregants. Partial Synagogue client list includes: Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Congregation Beth Israel (Vancouver, BC); Congregation Beth Am (Los Gatos, CA); and Beth Tzedec (Toronto, Canada).

National Jewish Day School Foundation
Phoenix, AZ
Consultant
June 2009 – Sep 2009

Launched extensive online advertising, social networking, and website optimization campaign for newly founded organization whose aim is to raise scholarship funds for families sending kids to day schools. Directed the oversight of $30,000 Pay-Per-Click and Google Advertising. Established and moderated an extensive launch of social networks and search engine optimization programs.

Our Space Los Angeles         
Encino, CA
Consultant
Jan 2009 – Jan 2011

Develop identity campaign and style guide for new special needs organization partnership between Valley Beth Shalom and Temple Aliyah. Develop new logo, letterhead and brochure. Design and launch new website. Develop social networking tools, including Facebook and Picasa. Support leadership and consult on a probono basis.

University Synagogue          
Los Angeles, CA
Consultant
Nov 2007 – Sept 2009
 

Consulted synagogue leadership on branding and marketing strategies. Developed and launched new website. Managed all marketing for annual tribute dinner and capital campaigns for two consecutive years. Developed new marketing collateral including weekly newsletter, blast email, letterhead and new membership brochure. Created print advertising campaigns for all events and High Holidays year-around. Supported Executive Director throughout construction of new building. Re-branded Religious School including logo, brochure and dedicated website.

Valley Cities Jewish Community Center
North Hollywood, CA
Director of Marketing
Nov 2005 – July 2009

Hired by Board of Directors to develop and execute a capital campaign and to assist with targeted fundraising efforts. Launched 50th Anniversary campaign. Developed and launched numerous marketing and PR campaigns. Developed all new collateral, including logo, business cards, letterhead, direct mail campaigns, print advertising, and all brochures and flyers.

American Jewish University
Formerly University of Judaism
Los Angeles, CA
Director of Alumni Affairs    
Aug 2000 – July 2001

Founded the alumni association for the undergraduate and graduate schools including administration, operations, membership, services and programming. Liaised with University President and Board of Directors to establish priorities and benchmarks, and ensure synergy. Developed and executed extensive strategic marketing plan. Created alliances with key community organizations to gain visibility. Recruited, trained and managed alumni board of directors. Created & launched donor/alumni relations campaigns. Raised over $50,000 in first year. Developed first membership arm and database in university’s 50-year history. Successfully tracked over 2500 alumni.

LEADERSHIP:

Co-Founder of the Leo Baeck Temple Young Men’s Club – 2013 – Present
Co-Founder of the Valley Beth Shalom Young Men’s Club – 2009 – Present
Heschel Day School, Marketing & Website Committee Board Member, 2009-2010
Valley Beth Shalom, Website/Marketing Committee, 2008 – 2010
B’nai B’rith Youth Organization, Alumni Relations & active fundraising 2012-present
B’nai B’rith Youth Organization, Speaker, 2008 – Present
Founder of the University of Judaism Alumni Association of the Undergraduate and Graduate Schools – 2001 – Present
Coro Southern California, Board Member, Alumni Association, 1999 – 2001
Anti-Defamation League, Salvin Leadership Alumnus, Board Member, 1998-1999
B’nai B’rith Youth Organization, Regional and International Leadership 1990-1995

SKILLS:

Brand Strategy & Management ♦ Business Development & Sales  Identity Campaigns  Logo Development  Marketing Collateral Design & Printing ♦ Website Development & Programming   Content Management Solutions  Search Engine Optimization  Social Media Consulting & Moderation   PR & Promotions  Advertising & Direct Mail   Event Production & Sponsorship   Leadership Development & Start-up Consulting  Marketing Plan Development & Implementation Email Campaigns