Tag Archives: community engagement

72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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Website Development with WordPress

Website Development with WordPress

BROEKMAN communications has a 15-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center! Our core offering now is website development using WordPress. From helping translate your vision to acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.

We enable our clients to:
• Raise their profile and enhance site design with better content restructure home page; introduce headers & sliders; and more;
• Make site more dynamic with great calls to action pushing b2b and b2c initiatives;
• Promote company services more effectively for prospective clients and business development purposes;
• Create new portals and evolve old websites to be warmer, more inviting, dynamic and interactive;
• Empower staff to easily make changes and are NOT reliant on busy & backed-up IT department (or expensive guys like us!);
• Create platform for future expansion including blast email integration, salesforce/CRM integration, SEO and other desirable / needed modules; and,
• Effectively brand website as a community home to make current clients proud of their association helping improve retention.

Did you know that 17% of all sites online now use WORDPRESS?

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Search Engine Optimization

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

CORE SERVICES

  • Customer base / DNA analysis
  • Key Word Analysis (research, reconnaissance, recommendations)
  • Comprehensive Website Analysis & Audit
  • Analysis of Statistics (tracking visitors) and marketing intelligence reports
  • Competitive Analysis
  • Website Optimization – content, copy, keywords and images
  • Basic SEO new website best practices
  • Search Engine submittals
  • Link Building programs / back-link creation
  • Social Media SEO Strategies & Profile Development
  • Online PR Optimization
  • Blog Development & Thought Leadership
  • Target audience / channel marketing & SEO

MARKETING, BRANDING & CORPORATE IDENTITY

SOCIAL MEDIA,  COMMUNICATION & TOOLS

REAL ESTATE

JEWISH COMMUNITY

  • Synagogue Branding – #1
  • Jewish community marketing – #1, #2 and #4   (#1 for 4 years)
  • Marketing to the jewish community – #1, #5, #6  (#1 for 4 years)
  • Jewish Marketing Agency – #1, #3
  • Jewish marketing – #2
  • Jewish marketing consultant – #2
  • marketing strategy jewish clients – #2
  • jewish community grants – #7
  • jewish marketing plan – #6 and #7

RANDOM ONES

  • Google “communications websites” – #1
  • Google “b.c.” or “bc” –
  • Google “broekman partner”
  • Google “godaddy email on iphone” – #6 along with ONLY godaddy links
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Jewish Community Grants

Jewish Community Grants

Chances are that your non-profit or community organization have a real fighting chance at applying for and being awarded grant money to help a) UNDERWRITE your new website or “online or digital marketing” campaigns; b) DEPLOY community engagement programs that seek to get youth or underprivileged audiences into the fold; c) DEVELOP new education-based platforms and curriculum ranging; d) CREATE new business models for leadership development and organizational structure, business plans, strategic planning and more; and the list goes on. SO… go do your research. Let us know how we can help. To get you started see some of the below resources. Screen Shot 2013-01-30 at 9.13.11 PM

FEDERATION CASH GRANTS

http://www.jewishla.org/pages/federal-cash-grants As part of its response to the economic recession, The Jewish Federation created an Emergency Cash Grants Program to provide grants to Jewish families in Los Angeles in urgent need of financial support. Grant funding is being provided via Jewish program partners to Jewish individuals and families in financial need who as a result of changed circumstances due to the economy face an urgent crisis. If you are in need of a grant, please contact one of the organizations listed below who will guide you through this process (you cannot apply to the Federation directly for this grant). This program has been seeded with money from the Jewish Community Foundation of Los Angeles and the Federation. Grant applicants should contact: JEWISH FAMILY SERVICE’S CENTRAL ACCESS 1-877-275-4537 (which can also provide resources, referrals and guidance on financial assistance) In addition, the following organizations accept applicants who are current or potential clients only:

You may also contact your rabbi at a Board of Rabbis of Southern California affiliated synagogue. If you are a Jewish organization that would like to participate in this program, please emailfedcashgrants@jewishla.org.

Screen Shot 2013-01-30 at 9.13.11 PM

Small Grants + Collaborative Programs = Impact: NEI

Jan 29, 2013 | Esther Kustanowitz, Program Coordinator, NEI http://www.jewishla.org/blog/entry/small-grants-collaborative-programs-impact-nei-microgrants/ When you first hear the name “NextGen Engagement Initiative” you might assume that this program is like many other community programs designed to engage Jewish young adults – involving massive parties, or gatherings around Jewish food, holidays and culture. But NEI is something different. It operates on a more “micro” level, strengthening a population that’s classically underserved – Jewish professionals who are working in smaller community organizations to engage L.A. Jews in their 20s and 30s. Through NEI, a partnership between The Jewish Federation of Greater Los Angeles and the Jewish Community Foundation of Los Angeles through their Cutting Edge grants program, our Federation convenes a network that meets regularly – in-person and virtually – for peer support, expert guidance and professional development. Part of this small-but-mighty program is the NEI Microgrants initiative. Running since 2009, NEI Microgrants have provided small grants ($1-5K) for programs ranging from Chanukah parties to a food justice lecture series. Only NEI network members in-good-standing are permitted to apply, and programs must represent collaborations or partnerships between two or more NEI network organizations. (Once that requirement is met, the program’s partners may, and are encouraged to, collaborate with organizations outside the network.) NEI Microgrants are sponsoring the following programs in 2013:

  • Artists’ Community Retreat (LimmudLA, partnering with Six Points Fellowship, East Side Jews, Silverlake Independent JCC, NuArt, JQ International and Reboot) – A retreat on the East Side of Los Angeles to gather those who are involved in Jewish arts and culture work for networking and focused discussion. (held January 2013)
  • SEDER Art Microgrant Initiative (NuArt, Federation’s Birthright Israel Experience, and others TBD) – A meal-based initiative committed to creating a path for rethinking how contemporary Jewish art and culture is financed and experienced communally. Participants come for a meal and presentations by Jewish artists, vote on their favorites, and the winning artist receives a microgrant of funds generated by the admission price.
  • Shul Crawl (Silverlake Independent JCC/East Side Jews and 9 local synagogues) – A series of organized outings to different area synagogues. Participants will also be provided with a specially-designed program packet of materials about Jewish customs.
  • LGBT and Ally Birthright Trip, Summer 2013 (JQ International and Birthright Israel) – The first Federation-sponsored Birthright Israel trip designed for GLBTQ and allies. This grant supports targeted marketing and student internships to recruit for and to promote the trip.
  • Jewish Film Festival (Sinai Temple-ATID and American Friends of Tel Aviv University) – Programming at the Jewish Film Festival targeting young adults, including a special workshop with invited industry speakers.

The message of the NEI Microgrants initiative, as well as the NEI network as a whole, is that we are stronger together than we are independently, and that each individual in this crowd of professionals has wisdom and experience to share that can strengthen individual and collective efforts and help us work through our challenges. By knowing each others’ faces, projects and passions, we are inspired to collaborate and feel the support of community. NEI is part of The Jewish Federation’s commitment to engaging young adults in ways that are relevant, innovative and meaningful.  If you are a Jewish professional whose work centers on 20s and 30s engagement in Los Angeles and would like to learn more about NEI, contact NEI@JewishLA.org. ######

LOOKING FOR FUNDING

Mar 14, 2012 | The Wire http://www.jewishla.org/blog/entry/looking-for-funding The Jewish Venture Philanthropy Fund-Los Angeles (JVPF), in collaboration with The Jewish Federation of Greater Los Angeles, is pleased to announce its 2012 (Round X) Request for Proposals. JVPF is a group of individuals who have pooled their financial resources and business planning skills to fund and support new and innovative programs that are consistent with Jewish values. JVPF places a special emphasis on incorporating business principles and ensuring the sustainability of the organizations it funds. Grants range from $20,000 – $150,000 and are typically paid out over two to three years. JVPF expects to make grants during the 2012 cycle totaling approximately $250,000. Submissions are due by 5:00 pm on Wednesday, March 21, 2012 and should be submitted electronically toJVPF@JewishLA.org. For more detailed information, please click here to download a pdf document with our Background, Criteria, and Guidelines for submission as well as a cover sheet and click here for a list of Frequently Asked Questions. For more information on JVPF, visit www.jvpf-la.org. If you have further questions about the Jewish Venture Philanthropy Fund, please contact Scott Minkow at SMinkow@JewishLA.org or call (323) 761-8326. ##### Screen Shot 2013-01-30 at 9.19.15 PM http://www.jewishfoundationla.org/grants

Overview

Grantmaking is the heart of what we do. For nearly 60 years The Foundation and its donors have provided grants to programs and institutions, both Jewish and in the community at large, locally and around the world. In spite of difficult economic conditions, The Foundation and its donors distributed $54 million in grants in 2011.

Grantmaking activities include:

Donor Recommended Grants

When donors establish a Family Support Organization or Donor Advised Fund at The Foundation, they are able to recommend grants directly to the organizations and programs they wish to support. Donors can recommend grants to virtually any nonprofit organization. They may also view a list of programs we’ve supported in the past.

Community Grants

The Foundation offers various types of competitive grants to nonprofit organizations on both an annual and biennial cycle. Social entrepreneurs and nonprofit organizations interested in applying are asked to participate in a rigorous application process. Grantseekers will find detailed information and guidelines in each of these grant categories Cutting Edge Grants,General Community GrantsIsrael Grants and Capital Grants. Additionally, The Foundation provides a number of Special Grants each year. These grants enable The Foundation to support important community projects and fulfill endowment restrictions. ###### Screen Shot 2013-01-30 at 9.20.29 PM

Foundation Strategy

Primary Strategic Focus The Jim Joseph Foundation’s strategic grantmaking is based on the following interests and beliefs:

  • Strong support for excellence in the education of Jewish youth and young adults in the United States throughout critical stages of their development.
  • Highly qualified Jewish educators are essential to the success of most Jewish learning experiences.
  • A broad definition of educators, including day and congregational school teachers and heads of school; camp counselors and directors; pre-school teachers; family educators; parents; rabbis; youth group workers, among others.
  • Increasing the number of exceptionally well trained, Jewishly literate educators who are committed to continuous learning and dedicated to the profession.
  • The importance of building upon the strength of existing programs of education, in addition to encouraging innovative approaches to Jewish learning.
  • Supporting efforts that develop professional, peer, and youth leadership.

The Foundation focused on ages 13 – 23 in its initial years of grantmaking, concentrating on the greater metropolitan areas of San Francisco, Los Angeles, Boston and Washington D.C. It has since expanded its grantmaking interests to organizations supporting so-called “emerging adults,” ages 23-30. While focusing on national initiatives, the Foundation continues to look especially carefully at funding opportunities in the greater San Francisco Bay Area. Related Strategic Focus The balance of approximately 40% of the Foundation’s annual grantmaking for Jewish learning is not limited to, but may include:

  • Grants made in partnership with other funders enabling the Foundation to help realize its vision through leveraging its resources.
  • Grants as investments in research and development that will inform the Foundation’s ongoing philanthropic practice and contribute to learning in the field.
  • Grants for seed funding of novel, innovative projects furthering the Foundation’s mission.
The Jim Joseph Foundation invests in promising Jewish education grant initiatives. We partner with effective organizations that seek to inspire young people to discover the joy of living vibrant Jewish lives. ######

COLLEGE CAMPUS STUDENT ENGAGEMENT GRANTS

Dec 04, 2012 | David Harris, Campus Activities Coordinator http://www.jewishla.org/blog/entry/college-campus-student-engagement-grants-for-2012-2013/ College campuses are places of great opportunity for young Jews, but also present substantial challenges to Jewish identity and engagement. Our College Campus Activities Committee, a group of committed lay leaders from The Jewish Federation of Greater Los Angeles, is charged with examining how Jewish students are impacted by Jewish life on campus. For the last two years, our College Campus Activities Committee, Chaired by Virginia Maas, collaborated with Federation professionals to develop a Student Engagement Grant initiative designed to support individuals or organizations committed to working to strengthen Jewish campus life. During the grant cycle, the committee focused on drawing applications from organizations in which our Federation did not have previous campus-based relationships, as well as renewing grants from past recipients – a strategy which yielded a batch of 46 proposals. After much consideration, we made some difficult decisions and funded 15 programs for 2012-2013 –representing four new organizations, six returning organizations and nine campuses.

We are proud to announce the 2012-2013 Grantees*:

  • Alpha Epsilon Pi Fraternity – CEO Roundtable
  • Chabad at USC – Birthright Follow-up Initiative
  • Hillel 818 – F.A.C.E. Internship, L’chaim Tovim
  • Hillel at UCSB – LEAP Student Leadership Development
  • Loyola Marymount Hillel –Student Engagement Fellows
  • Fowler Museum at UCLA – Lights and Shadows exhibition
  • UCLA Center for Jewish Studies – Service Learning Course in Applied Jewish Studies
  • Hillel at Santa Monica College – Students Making Change Hillel Internship
  • Hillel at UCLA – Social Justice Initiative 2012-13, Jewish Medical Student Network
  • USC Hillel – Campus Entrepreneurs Initiative, Spirituality/Sexuality Retreat and Follow-up Programs, and African-American Jewish Engagement Initiative
  • Tzofim (Israel Scouts)/JAFI – Mishelanu

* Some organizations had multiple programs funded by our committee The Jewish professionals on college campuses face many challenges in their work. By providing these programming grants to campus professionals, we hope to expand the reach and scope of the opportunities these organizations give to their students and communities. For more information on how our Federation supports Jewish life on campus, contact David Harris, Campus Activities Coordinator, at DHarris@JewishLA.org, or click here to view our available campus activites.

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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Social Media Consulting

Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

Want to see my PINTEREST Board approach to showing you things we care about?

pinterest.com/broekmancomm/social-media/

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve.

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge! 

JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800

 

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!!

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
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Wordpress Marketing Director + Creative Director + Principal

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