Tag Archives: connector

Jewish Community Marketing

Jewish Community Marketing

We draw on over 14 years experience in collaborating as a partner to the Jewish Community including engagement with:

  • Partnership between Cedars-Sinai, Hebrew Union College and the Kalsman Institute of the HUC-JIR
    Jewish Wisdom & Wellness: Week of Learning – April 21-27, 2013 –
    CHECK OUT our LEGACY WEBSITE
    www.JewishWisdomandWellness.com
    Responsible for IDENTITY development, BRANDING, LOGO development, WEBSITE, SEO and SOCIAL media and more!
    READ MORE: CLICK IMAGE BELOW
    jewishwisdom2
  • 2 universities including American Jewish University/University of Judaism and Hebrew Union College
  • 20+ Jewish-owned non-profit foundations including The Oscar Litwak Foundation
  • 45+ synagogues – rebranding/revamping websites + membership & donor relations campaigns
    Stephen Wise Temple (Los Angeles, CA); Temple Beth Hillel – (Valley Village)Congregation Kehillat Ma’arav (Santa Monica, CA); Beth Yeshurun Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth Shalom (Encino, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth Tzedec (Toronto, Canada)
  • Day School Marketing
    Beth Hillel Elementary School; National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools
  • 3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center
  • Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k targeting California Jews in 8-month capital campaign)
  • Camp Marketing:  Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail, Active Minds Active Bodies Summer Day Camp, JCC Camps
  • Israel Technology & Science – American Friends of the Binational Science Foundation
  • Jewish Health – Friends of Sheba Medical Center, Tel HaShomer
  • Membership Management Services – User Interface Graphic Design for Membership & Donor Relations software
  • Zimmer Children’s Museum
  • Kabbalah Centers International
  • Our Space LA – Special Needs collaboration between Temple Aliyah and VBS and countless others.
  • CLICK HERE FOR RESUME

I have been in the top 3 in Google, Bing & Yahoo for “Jewish Marketing Agency”, “Jewish Marketing”, “Jewish Community Marketing” and “Marketing to the Jewish Community” because of that.

Talented Jewish Community Brand Strategist, Marketing Director, Creative Director, Web Developer, Social Marketer, Schmoozer and Kibbitzer with over 14+ years

CORE COMPETENCIES:

Brand Management & Identity Campaigns
Marketing Plan Development & Implementation
Website / Content Management System Development {CMS}
Search Engine Optimization {SEO} & Online PR
Social Media Campaigns & Moderation
Online Advertising, Pay-Per-Click & Facebook
Donor Relations Campaign Development
Community Engagement Marketing
Leadership & Board Consulting
Event Production & Sponsorship

CLIENT SUMMARY:
NA’AMAT USA CASE STUDY

RETAINER FOR 3+ YEARS with NA’AMAT USA to rebrand the organization including:
* Brand management, communication, public relations, donor relations, membership, website development and social media;
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide DMAs including segmented marketing campaigns (New York, Chicago, Miami, Boca Raton, Fort Lauderdale, Cleveland, Dallas, Houston, Austin, Atlanta, DC, Seattle, LA, SF, San Diego, etc.);
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production of several PSAs (youtube), Kveller Blog posts, Facebook campaigns and more;
* Resurrect site that was down for 2+ months; Launched new WordPress-driven website with content publishing/ management system in place (www.naamat.org);
* Successful launch of donor relations program raising over $100,000 to date;
* Relaunch of their membership organization including annual, renewals, and life memberships;
* Developed new creative for all their advertising (print, in some cases billboard, online);
* Created blast-email lead generation program to their 11,000 members in the US (opens and click thru rates is through the rough to internal feeders; externally well received);
* Extensive organization consulting, behaviour modification and collaboration/leadership development with national board and stakeholders; and
* Established NEW donor relations / membership database program. Managed database migration from their existing membership software (circa 1980) to new installation of DonorPerfect with over 70,000 records.  Management of Donor Perfect set-up, data mining/management, list development, extensive custom report development.

Active JEWISH COMMUNITY Websites we’ve Designed, Coded and Launched!

American Friends of the Binational Science Foundation
Jewish Big Brothers Big Sisters of Los Angeles
Friends of Sheba Medical Center, Tel HaShomer
* Cedars-Sinai
* Hebrew Union College / Kalsman Institute
Jewish Wisdom & Wellness 2013 Conference
* Kehillat Ma’arav
Active Minds Active Bodies Summer Day Camp – Heschel Day School, Northridge
Beth Yeshurun Day School (Houston, TX) NEW
NA’AMAT USA – National organization with 30,000 members worldwide, Pioneer Woman
Oscar Litwak Foundation
Valley Beth Shalom – Young Men’s Club
Congregation Beth Torah
Our Space Los Angeles
Temple Isaiah (West Los Angeles, CA) – – web developer, IT and branding 3+ years along with Rabbi Zoe Klein’s blog
Anshe Emet (Chicago,IL) – web developer, IT and branding 3+ years
University Synagogue – complete redesign of website – web developer/IT and Communications Director for 4 years
Membership Management Services – complete redesign

// Website Management & User Interface (UI) Implementation//
Backend for over twenty synagogues to date! List avail upon request.
Congregation Beth Torah (Torrance, CA);
Temple Israel (Minn, MN);
Temple Beth Sholom (Tustin, CA);
Temple Isaiah (West Los Angeles, CA);
Congregation Beth Israel (Vancouver, BC);
Congregation Beth Am (Los Altos, CA);
Anshe Emet (Chicago,IL);
University Synagogue (Brentwood, CA); and,
Beth Tzedec (Toronto, Canada).

HESCHEL DAY SCHOOL SUMMER CAMP

Developed online brand and camp registration enrollment website.
Archive of website here:  Home Page : FAQ webpage :
Graphic Design: Solid Promotional Flyer

BROEKMAN communications :: Marketing Agency to the Jewish Community
View more presentations from BROEKMAN communications

VOLUNTEERING & LEADERSHIP ROLES:

  • Men’s Club, Leo Baeck Temple
  • Founder of the University of Judaism Alumni Association of the Undergraduate and Graduate Schools – 2001 – Present
  • Founder of the Valley Beth Shalom Young Men’s Club – 2009 – Present
  • Heschel Day School, Marketing & Website Committee Board Member, 2009-2010
  • Valley Beth Shalom, Website/Marketing Committee, 2008 – 2010
  • B’nai B’rith Youth Organization, Speaker, 2008 – Present
  • Coro Southern California, Board Member, Alumni Association, 1999 – 2001
  • Anti-Defamation League, Salvin Leadership Alumnus, Board Member, 1998-1999
  • B’nai B’rith Youth Organization, Regional and International Leadership 1990-1995
Read More »

Who are we

Who are we

It used to be acceptable to throw around words like ‘one stop shop’ or ‘full service’ or ‘jack of all trades’… but it’s 2014 and the reality is – either you have experience in strategy and campaign development or NOT and you either produce good design work (graphics, logos, bcards, websites, brochures, flyers, etc.) or NOT.

No one has ever walked away from BROEKMAN communications saying, “Wow, those guys lack serious design skills.” Nope, not on my watch.

Yes, we all get busy and sometimes, things do take longer than expected. But isn’t getting your brand identity set-up with strategic thought and process worth it? After all this is how you are going to present yourself! AND, please trust that we don’t want something we’re not proud of floating out there.

Our philosophy is to learn what works best for you, the client. Just because we like to email you LOTS of options, doesn’t mean we won’t cater to your preference and desire to sit face-to-face and tweak live.

When you say I really need to get this done now… there are MANY times when we can literally drop our projects and prioritize your immediate need. WHY? Because we care. We are ALL about our clients as if it’s our production. We prioritize our clients, because they immediately become friends… if not like family. We treat others like we want to be treated.

Here there is no boss, no client, no vendor….
we are PARTNERS,
we are a TEAM,
we are COLLABORATORS,
we are HUSTLERS here to get the job done right the first time.
We are motivated to help you execute the best possible plan/campaign/logo/bcard/website/blog/fb/twitter/landing page/ad possible. 🙂

Read More »

Expertise

Expertise

BROEKMAN communications Expertise / Capabilities
Marketing Consulting, Identity/Design & Website Development

//Websites, IT & Software//
* .NET
* Access DB
* Apache
* ASP
* CMS
* Cold Fusion
* Drupal
* eCommerce
* Electronic Forms
* Embedded Software
* Facebook
* Forum Software
* iPhone
* Java
* Javascript
* Link Building
* MacOS
* MySpace
* Paypal API
* PHP
* PSD Coding
* Script Installation
* SEO
* Shopping Carts
* Social Networking
* SQL
* System Admin.
* Twitter
* User Interface / IA
* Video Services
* Web Scraping
* Website QA
* Website Security
* WordPress
* XML
* YouTube

//Writing & Content//
* Article Rewriting
* Articles
* Blog
* Copywriting
* eBooks
* Editing
* Forum Posting
* Ghostwriting
* Grant Writing
* PDF
* Powerpoint
* Product Descriptions
* Proofreading
* Publishing
* Report Writing
* Research
* Reviews

//Design, Media & Architecture// 
* Audio Services
* Banner Design
* Building Architecture
* Conceptual Design
* Corporate Identity
* CSS
* Dreamweaver
* Graphic Design
* Illustration
* Illustrator
* Industrial Design
* Layout / Formatting
* Logo Design
* Music
* Packaging / Covers
* Photo Editing
* Photography
* Photoshop
* Print
* PSD to HTML
* QuarkXPress
* Stationery Design
* Voice Talent
* Website Design
* Word

//Data Entry & Admin//
* Customer Support
* Desktop Support
* Excel
* Order Processing
* Phone Support
* Technical Support
* Video Uploading
* Virtual Assistant
* Web Search

//Sales & Marketing //
* Advertising
* Branding
* Craigslist
* CRM
* eBay
* eMarketing
* Leads
* Marketing
* MLM
* Sales
* SEM / Adwords
* Telemarketing

//Business, Accounting, Human Resources & Legal//
* Business Analysis
* Business Plans
* Contracts
* Finance
* Management
* Project Management
* Recruiting

//Engineering & Science//
* CAD/CAM
* Home Design Drafting
* PLA / SCADA
* Project Scheduling
* Statistical Analysis
* Wireless

//Product Sourcing & Manufacturing //
* Buyer Sourcing
* Logistics & Shipping
* Product Sourcing
* Supplier Sourcing

Read More »