Tag Archives: corporate marketing

72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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Website Development with WordPress

Website Development with WordPress

BROEKMAN communications has a 15-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center! Our core offering now is website development using WordPress. From helping translate your vision to acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.

We enable our clients to:
• Raise their profile and enhance site design with better content restructure home page; introduce headers & sliders; and more;
• Make site more dynamic with great calls to action pushing b2b and b2c initiatives;
• Promote company services more effectively for prospective clients and business development purposes;
• Create new portals and evolve old websites to be warmer, more inviting, dynamic and interactive;
• Empower staff to easily make changes and are NOT reliant on busy & backed-up IT department (or expensive guys like us!);
• Create platform for future expansion including blast email integration, salesforce/CRM integration, SEO and other desirable / needed modules; and,
• Effectively brand website as a community home to make current clients proud of their association helping improve retention.

Did you know that 17% of all sites online now use WORDPRESS?

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BROEKMAN extension classes – How to edit your website!

BROEKMAN extension classes – How to edit your website!

Ever wanted to learn how to do basic HTML? Learn the principles that will empower you to manage your own website or blog?
Don’t necessary want all the responsibility, but would love to learn the principles of managing?

Well, Jeremy Broekman has just the right amount of patience to teach just about anyone
how to overcome their fear of BREAKING THE CODE and learning the principles of managing it.
As part of our engagements in website development, we always try to teach our clients the
principles so that when errors happen things can be fixed pretty easily with a basic understanding.

Interested? Use our contact form and we’ll let know you when the next class fills up!

COURSES can be conducted online using Join.me, GoToMeeting screen-sharing technology combined with a conference call! If you are a Greater Los Angeles or OC local, Broekman can meet live in person!

contact-us

COURSES INCLUDE:

  • How to Use WORDPRESS – $85.00/hour
  • Basics of html – $85.00/hour
  • 2-hour private one-on-one session – $150.00 flat fee
  • Private training for marketing & communication department – prices range per person
  • Beginners Crash course – $275-
  • Intermediate Crash course (have basic skills, but want to go to next level) – $350-
  • Become a Website Developer (ready for the whole lot!) – $850-

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Search Engine Optimization

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

CORE SERVICES

  • Customer base / DNA analysis
  • Key Word Analysis (research, reconnaissance, recommendations)
  • Comprehensive Website Analysis & Audit
  • Analysis of Statistics (tracking visitors) and marketing intelligence reports
  • Competitive Analysis
  • Website Optimization – content, copy, keywords and images
  • Basic SEO new website best practices
  • Search Engine submittals
  • Link Building programs / back-link creation
  • Social Media SEO Strategies & Profile Development
  • Online PR Optimization
  • Blog Development & Thought Leadership
  • Target audience / channel marketing & SEO

MARKETING, BRANDING & CORPORATE IDENTITY

SOCIAL MEDIA,  COMMUNICATION & TOOLS

REAL ESTATE

JEWISH COMMUNITY

  • Synagogue Branding – #1
  • Jewish community marketing – #1, #2 and #4   (#1 for 4 years)
  • Marketing to the jewish community – #1, #5, #6  (#1 for 4 years)
  • Jewish Marketing Agency – #1, #3
  • Jewish marketing – #2
  • Jewish marketing consultant – #2
  • marketing strategy jewish clients – #2
  • jewish community grants – #7
  • jewish marketing plan – #6 and #7

RANDOM ONES

  • Google “communications websites” – #1
  • Google “b.c.” or “bc” –
  • Google “broekman partner”
  • Google “godaddy email on iphone” – #6 along with ONLY godaddy links
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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Consulting & Business Development

Consulting & Business Development

BROEKMAN communications brings an incredible impact to start-ups, small businesses and non-profits we assist. For over 12 years, BROEKMAN communications has been one of the leading providers of consulting and coaching services to small and medium sized businesses. We help people and organizations unleash their creativity; we empower people and walk them through the process.

  • Assessment

    We assess a prospect’s issues and opportunities, and deliver a roadmap for the improvement of the business’ performance and profitability.

  • Marketing Plan

    We see the big picture and we apply our best marketing plan and the best foot forward.

  • Methodologies

    We work with local entrepreneurs to address their own specific needs, using proven methodologies to identify problem areas and uncover opportunities for the client company.

  • Local, Regional Focus

    While the majority of our clients are in close proximity to Southern California, we have numerous regional, national and internationally clients that we learn from.

  • Industries

    While we have served a broad cross-section of industries, we’ve really honed in on helping start-ups, retail, real estate, entertainment, education, financial services, professional services, technology and non-profits.

  • Next Level Ready?

    To find out how BROEKMAN communications can help your company/organization move to the next level, CLICK BELOW for
    Logo and Identity Campaigns or Photography Booking

    hire-us  photoshoot

Requirements

  • Ideal clients will be open to exploring collaboration in a team environment throughout the brief assessment process.
  • BROEKMAN will bring their professional experience and client will bring their best listening / hearing game to explore ALL elements of a SWOT analysis (exploring Strengths, Weaknesses, Opportunities, Threats).
  • Possess good communication skills so that we can work through the push and pull of the development of our approach, and ultimately of a tailored marketing/branding plan for your organization.
  • Be open to new ideas and creativity. Some new paths open new doors. AND, revisiting tried paths, sometimes yields different (and often better) results when done right.
  • Position requires limited travel to a computer, Skype, email, cell, text and/or telephone, but BROEKMAN is open to building physical meetings into our process.
  • Collaboration is 100% performance based. What you put in is what you get out. Energy invested, creativity/marketing power earned. 🙂
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Real Estate Publicity

Real Estate Publicity

Delivering brand strategy consulting, marketing campaigns and PR for luxury real estate developers, brokers, realtors and investment companies throughout U.S., Europe, Costa Rica and Middle East for past 10 years.

Our expertise:

  • Brand Strategy & Marketing

  • Marketing Campaign Development

  • Traditional PR & Publicity – office grand openings, promotion of star realtors, and luxury home press

  • Lifestyle & Luxury Brand marketing

  • Celebrity-owned homes and entertainment industry publicity

  • Residential and commercial properties, mixed-use, shopping centers and restaurants

  • Logo Development & Identity Campaigns

  • Website development + SEO

  • Search Engine Marketing – Pay-Per-Click, Advertising, online PR

RECENT MARKETING CONSULTING CLIENTS

MALIBU LUMBER YARD – Creative Director
Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house Private Consulting – “supplementary” to ad/pr agencies. www.themalibulumberyard.com 

1162 VIA DE LA PAZ, PACIFIC PALISADES  – Creative Director
Partnership collaboration with Structure Home, Green Builder Media’s Vision House LA and Prudential in Brentwood. Developed website and online brand. www.1162ViaDeLaPaz.com

THE PLAZA AT SANTA MONICA – Social Media Director, Project Manager, Art Director
Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica. Oversee all monitoring of online brand during early entitlement phase of city approval and permitting. Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group. Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

THE SLIDING DOOR COMPANY – Social Media Director 
Developed online marketing strategy, including marketing intelligence, website audit, visitor tracking mechanisms, blast email campaigns and creative and resource allocation. Authored social media plan and launched social media platforms including: www.facebook.com/TheSlidingDoorCo ~ twitter.com/#!/SlidingDoorCo

KALIA LIVING  – Social Media/Creative Director
Develop company’s new brand online showcasing its luxury custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres. Collaborated with CEO and leadership to develop new website and collateral. Served an on-going Business Development role. www.kalialiving.com

THE GOOD LANDLORD – Creative Director
Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com

HARRY ROSS INDUSTRIES – Creative Director
Launch website and property branding for Commercial Brokerage.

PRENDAMEX (Mexico) – Creative Director
Launch US-based website for Mexico-based real estate & retail corporation.

QUEST REALTY GROUP – Creative Director
New website / branding for Commercial Broker

DELPHI PROPERTIES – Creative Director
Commercial Agent marketing support including blast email, flyer development and website management.

ABODE GLASSWELL PARK – Creative Director
Launch property website to support Entitlement process and community relations programs. 

3TEN Development – Creative Director
Establish all branding, Launch corporate website, Launch property microwebsites and support co-founders with marketing/PR advice. 

CASA DE LOS ANGELES – Creative Director
Establish all branding, Launch corporate website and support co-founders with marketing/PR advice. 

WEINTRAUB FINANCIAL SERVICES Creative Director
Started new Identity Campaign including rebranding to Weintraub Real Estate Group. Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.  

CONSENSUS PLANNING GROUP – Marketing  Manager/Creative Director
Marketing Manager for Land Use/Entitlement PR Firm
Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan, including developing new website. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive web, blog, design, and pr experience.

RESCH POLSTER BERGER LLP
Web Developer/Marketing Manager
Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property. Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization. Developed CMS system using WordPress. View at www.RPBlaw.com.

PEITZMAN WEG & KEMPINSKY
Web Developer/Marketing Manager
Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate. Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system. Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work. View at www.PWKllp.com.

ROSANO & PARTNERS
Marketing Director & Creative Director
Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies. Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

PINNACLE ESTATE PROPERTIES INC. – Creative Director/Marketing Director
10 year partnership since June 2005.

  • Oversee Creative, Graphic Design & printing for 9-office 900+ real estate agency
  • Corporate identity for company including corporate and individual agent listing presentations.
  • PR for 4 office openings + 20th Anniversary Campaign.
  • Developed Estate Division brand
  • Established 2016 new logo and style guide. 
  • Established new 2016 corporate signage program. 
  • Developed monthly company-wide training of online marketing, social networks, and company initiatives.
  • Developed corporate and individual agent listing presentations, including recent 2016
    new listing presentation.
  • 1000+ direct mail campaigns.
  • Handled all business cards for 500+ agents including design (100s of variations) plus printing.
  • Responsible for 45 recruitment campaigns re-branding Pinnacle.
  • Managed 20th Anniversary campaign plus grand opening of 2 offices.

COLDWELL BANKER – Publicist/Marketing Manager
Developed 100th Anniversary Campaign for Valley-based franchise offices of Coldwell Banker.

CASE STUDY: LUXURY SHOPPING CENTER

Creative Director for Malibu Lumber Yard.

Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.

PROJECT HISTORY

* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.

ABOUT MLY

Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
www.malibulumberyard.com

2016 Pinnacle Estate Properties Listing Presentation

2016 Pinnacle Signage Identity

Creative Director for Champion Real Estate Company

Develop new corporate identity starting with investor corporate brochure.

EXTENSIVE WEBSITE + IDENTITY DEVELOPMENT

1162ViaDeLaPaz.com – $4M Luxury Green Home in Pacific Palisades
Rodeo Capital – Real Estate Investment & Loan Firm
Casa de Los Angeles – Luxury vacation rental house in Punta Leona, Costa Rica 
Kalia Living – Four master-planned communities made of Luxury Green/Eco Homes in Guanacoste, Costa Rica 
Costa Rica Luxury Homes– Brochure Website 
TDG Corporation – Shopping Center Developer Identity Program (logo, website, project websites)
Pacific Trust Escrow
StephaniePayab.com – Stephanie Payab, Prudential Realtor Website 
Stephanie & Marlene – partnership of two agents, tied to promotion!
MichaelGalieote.com – REALTOR website
Advanced Builder LA / Elite Home Builder – New website and marketing for two+ year
OwenSells.com – ‘Celebrity’ Rockstar Realtor
Chateau de Soleil – Affordable Housing project – logo and website
Lightning Modification – Loan Modification identity + website
Wealthpoint Equity Ventures – Investment Firm
$50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large dbase of foreclosures
SJA Strategies (public affairs) – Public Affairs/PR Firm specializing in Real Estate Entitlement – company logo and website
3-B’z Painting Co. – Residential/Commercial Painting Company
Roman Group LLC – Identity campaign – logo/bcards/letterhead + website
Debibi Strategic Partners – founding partner

REAL ESTATE LAW FIRMS

Margulies Faith Law – New merger between two real estate/bankruptcy law firms
Landsberg & Associates – Developed 2 corporate brand identity campaigns in 4 years.
Resch Polster Berger LLP – developed new WordPress-based website
Margulies Law Firm – New 2009/2010-launched WordPress-based website
Peitzman Kempinsky Weg LLC (budgeted facelift prior to new launch)

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Pinnacle Realtor Partner

Pinnacle Realtor Partner

PINNACLE ESTATE PROPERTIES, INC.

11+ year partnership since June 2005.

  • Oversee Creative, Graphic Design & printing for 9-office 900+ real estate agency
  • Corporate identity for company including corporate and individual agent listing presentations.
  • PR for 4 office openings + 20th Anniversary Campaign.
  • Developed Estate Division brand
  • Established 2016 new logo and style guide. 
  • Established new 2016 corporate signage program. 
  • Developed monthly company-wide training of online marketing, social networks, and company initiatives.
  • Developed corporate and individual agent listing presentations, including recent 2016
    new listing presentation.
  • 1000+ direct mail campaigns.
  • Handled all business cards for 500+ agents including design (100s of variations) plus printing.
  • Responsible for 45 recruitment campaigns re-branding Pinnacle.
  • Managed 20th Anniversary campaign plus grand opening of 2 offices.

Marketing Director & Graphic Designer for hire for OFFICE & AGENT CAMPAIGNS
* Managing your brand
* Developing a marketing plan for your farm or sphere
* Design time
* Social Network consulting
* Website design/programming
Starting at $85.00 per hour

Typical Starter DESIGN portfolio includes:
– Logo development
– Business Card
– Letterhead
– E-letterhead for word and powerpoint
– Farm & Sphere campaigns including
-Postcards Design, Print and Mail
…..a. Just Listed
…..b. Just Sold
…..c. Door Hangers – Door Knocking – Missed You
…..d. Open House collateral
…..e. Drops and Market Evaluations
…..f. Brochures & Flyers

VIEW some of our work

DESIGN PORTFOLIO

IDENTITY

Business Cards CLICK HERE
• Letterhead
• Envelopes
• Buck Slips
• Greeting Cards
• Website Landing Page(s)
• Listing Presentations
• PowerPoint deck
• SlideShare Profile Development
• Website
• Facebook FanPage
• Linkedin Profile Development
• Twitter Profile Development

MARKETING

• Postcards
• Flyers
• Sell Sheets
• Brochures
• Posters
• Presentation Folders
• Booklets

REAL ESTATE

• Farming Campaigns
• Drops
• Market Evaluations
• Just-A-Notes
• Door Knocking
• Notepads
• Magnets 
• Commercial Developers
• ICSC Members
• Retail Shopping Centers
• Pinnacle Estate Properties Inc.
• ReMax
• Keller Williams
• Coldwell Banker

2016 Pinnacle Estate Properties Listing Presentation

2016 Pinnacle Signage Identity

BUSINESS CARDS

POSTCARDS

Image Gallery Coming Soon.

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Who are we

Who are we

It used to be acceptable to throw around words like ‘one stop shop’ or ‘full service’ or ‘jack of all trades’… but it’s 2014 and the reality is – either you have experience in strategy and campaign development or NOT and you either produce good design work (graphics, logos, bcards, websites, brochures, flyers, etc.) or NOT.

No one has ever walked away from BROEKMAN communications saying, “Wow, those guys lack serious design skills.” Nope, not on my watch.

Yes, we all get busy and sometimes, things do take longer than expected. But isn’t getting your brand identity set-up with strategic thought and process worth it? After all this is how you are going to present yourself! AND, please trust that we don’t want something we’re not proud of floating out there.

Our philosophy is to learn what works best for you, the client. Just because we like to email you LOTS of options, doesn’t mean we won’t cater to your preference and desire to sit face-to-face and tweak live.

When you say I really need to get this done now… there are MANY times when we can literally drop our projects and prioritize your immediate need. WHY? Because we care. We are ALL about our clients as if it’s our production. We prioritize our clients, because they immediately become friends… if not like family. We treat others like we want to be treated.

Here there is no boss, no client, no vendor….
we are PARTNERS,
we are a TEAM,
we are COLLABORATORS,
we are HUSTLERS here to get the job done right the first time.
We are motivated to help you execute the best possible plan/campaign/logo/bcard/website/blog/fb/twitter/landing page/ad possible. 🙂

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Expertise

Expertise

BROEKMAN communications Expertise / Capabilities
Marketing Consulting, Identity/Design & Website Development

//Websites, IT & Software//
* .NET
* Access DB
* Apache
* ASP
* CMS
* Cold Fusion
* Drupal
* eCommerce
* Electronic Forms
* Embedded Software
* Facebook
* Forum Software
* iPhone
* Java
* Javascript
* Link Building
* MacOS
* MySpace
* Paypal API
* PHP
* PSD Coding
* Script Installation
* SEO
* Shopping Carts
* Social Networking
* SQL
* System Admin.
* Twitter
* User Interface / IA
* Video Services
* Web Scraping
* Website QA
* Website Security
* WordPress
* XML
* YouTube

//Writing & Content//
* Article Rewriting
* Articles
* Blog
* Copywriting
* eBooks
* Editing
* Forum Posting
* Ghostwriting
* Grant Writing
* PDF
* Powerpoint
* Product Descriptions
* Proofreading
* Publishing
* Report Writing
* Research
* Reviews

//Design, Media & Architecture// 
* Audio Services
* Banner Design
* Building Architecture
* Conceptual Design
* Corporate Identity
* CSS
* Dreamweaver
* Graphic Design
* Illustration
* Illustrator
* Industrial Design
* Layout / Formatting
* Logo Design
* Music
* Packaging / Covers
* Photo Editing
* Photography
* Photoshop
* Print
* PSD to HTML
* QuarkXPress
* Stationery Design
* Voice Talent
* Website Design
* Word

//Data Entry & Admin//
* Customer Support
* Desktop Support
* Excel
* Order Processing
* Phone Support
* Technical Support
* Video Uploading
* Virtual Assistant
* Web Search

//Sales & Marketing //
* Advertising
* Branding
* Craigslist
* CRM
* eBay
* eMarketing
* Leads
* Marketing
* MLM
* Sales
* SEM / Adwords
* Telemarketing

//Business, Accounting, Human Resources & Legal//
* Business Analysis
* Business Plans
* Contracts
* Finance
* Management
* Project Management
* Recruiting

//Engineering & Science//
* CAD/CAM
* Home Design Drafting
* PLA / SCADA
* Project Scheduling
* Statistical Analysis
* Wireless

//Product Sourcing & Manufacturing //
* Buyer Sourcing
* Logistics & Shipping
* Product Sourcing
* Supplier Sourcing

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