Tag Archives: linkedin

How to Write a Google, Yelp, Facebook and Linkedin Review

How to Write a Google, Yelp, Facebook and Linkedin Review

The below examples are for a recent client, but can be applied to ANY client or vendor.

Share the love. Give meaningful positive feedback. Especially when hardworking people work well for you!

Be fair, be respectful, be courteous and be friendly; treat others as you want to be treated.

Don’t use as a “teaching” opportunity when negative things happen. Handle constructive or negative feedback directly; you look more professional and so does the recipient! And when in doubt, write that negative review in a Word document as a blank email draft (without a name/email!).

FACEBOOK

The below link is a quick URL to write a Facebook Review for BROEKMAN communications.

STEP ONE: CLICK HERE to instantaneously get to our Facebook Fanpage Review section!
Note, you will need to be logged into your personal Facebook account to do so!
https://www.facebook.com/pg/broekmancomm/reviews/

STEP TWO: Click on the number of stars to activate a pop-up review box!

STEP THREE: Type in your review where it says “Tell People What you think about”
and hit the blue button marked DONE to post!

GOOGLE

The key to writing a Google Review is navigating successfully to the Google profile for our business, Restaurant Realty Company.

STEP ONE: CLICK HERE on this link to get to our Map page!

or Google “Broekman Communications” and you’ll see our profile on the sidebar.

STEP TWO: Click WRITE REVIEW

STEP THREE: Add the appropriate amount of stars based on your experience, and type in a brief note about our collaboration using the space marked “Describe your experience”.

STEP FOUR: If you want to include a picture of a property involved, we certainly appreciate that.

STEP FIVE: Then hit POST to publish it to our Google Profile.

YELP

The below link is a quick starting point to write a YELP Review for BROEKMAN communications.

STEP ONE: CLICK HERE to instantaneously get to our YELP page!
https://www.yelp.com/writeareview/biz/95aoILWBRt-K568Rnfseng?return_url=%2Fbiz%2F95aoILWBRt-K568Rnfseng

STEP TWO: You will need to have a Yelp account in order to Write a Review.
You can create one first by clicking here to Sign up or to Log In.

  

STEP THREE: Click WRITE REVIEW

STEP FOUR: Add the appropriate amount of stars based on your experience, and type in a brief note about our collaboration using the “Your Review” space.

STEP FIVE: You can vote on images other users have posted in association
(helpful vs not helpful to visually describe us).

STEP SIX: Then hit POST REVIEW to publish it!!!
Yes feel free to SHARE on Facebook – please!

LINKEDIN

The below link is a quick URL to write a LinkedIn Recommendation for Restaurant Realty Company.

STEP ONE: CLICK HERE to instantaneously get to our Linkedin Profile “Give a Recommendation” section! Note, you will need to be logged into your LinkedIn
account to do so! https://www.linkedin.com/recs/give

STEP TWO: Type in the name to search for and Choose “Steve Zimmerman” (or the name of the broker you’re collaborating with)

STEP THREE: Choose the Type of Relationship. We default to “You Worked with X but at different companies” to promote collaboration, but you can indicate “You were a client of Steve’s (or insert broker name)”

STEP FOUR: Indicate your positions. It gives you the ability to leave yours blank but to choose the broker’s title under Restaurant Realty.

STEP FIVE: Write a Recommendation.

STEP SIX: You can include a private message that will be sent directly to Steve/Broker direct privately!

STEP SEVEN: Hit SEND and it gets published on their profile.

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Linkedin – How to edit your profile

Editing Your Profile

Courtesy of LINKEDIN: How do I edit my profile?

Last Reviewed: 12/10/2014

You can go to your profile and move your cursor over any section and click to add or remove content:

You can also individually add, change, or remove content on your profile. For most items:

  1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
  2. Scroll to the section you’d like to edit and move your cursor over it.
  3. Click into the field and add or remove text.
  4. Click Save.

You can click the View Profile As button in the top section to see how your profile looks to your connections and the public.

Sections you can edit in your profile:

  1. Name – First, last, and former names.
  2. Headline – This information will default to your current job title. Learn how to update your professional headline. Note: If your headline is the same as your current position, the current position won’t display in the top section of your profile.
  3. Location – Learn how to update the location listed on your profile.
  4. Industry – Learn how to update the industry on your profile.
  5. Photo – Learn how to add a professional photo of yourself.
  6. Contact Info – Learn more about editing your Contact Info, including your email, phone, IM, and address (only visible to connections), as well as your Twitter handle and web sites.
  7. Summary – Information about your mission, accomplishments, and goals.
  8. Experience – Professional positions and experience, including jobs, volunteer posts, military, board of directors, nonprofit, or pro sports. Learn more about adding, editing, or removing these items.
  9. Education – School and educational information. Learn more about adding or removing education.
  10. Recommendations – You can request professional recommendations and display them on your profile. Learn more about recommendations.
  11. Certifications – Certifications, licensures, or clearances you’ve attained can be added as a new section. Learn how to add certifications and other sections.
  12. Courses – Adding your body of coursework can help your education to stand out.
  13. Honors & Awards – Show off your hard-earned awards.
  14. Languages – Languages you understand or speak.
  15. Organizations – List the organizations or associations you’ve been a part of along with your role.
  16. Patents – Any patents you’ve applied for or received.
  17. Publications – Publications that have featured your work.
  18. Projects – Showcase the projects you’ve worked on, along with team members. Learn more about Projects.
  19. Skills & Endorsements – A relevant list of skills on your profile will help others to understand your strengths and improve your ability to be found when opportunities present themselves. Learn how toadd and remove skills on your profile. You can display endorsements of your skills that your colleagues have given you. Learn more about skill endorsements.
  20. Test Scores – List your scores on tests to highlight high achievement.
  21. Volunteer Experience & Causes – Organizations you support, causes you care about, and the types of volunteer opportunities you’re looking for.
  22. Additional Information – Interests, personal details like your birthday or marital status, and advice for people who want to contact you.
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How to set-up Linkedin Company page

How to set-up Linkedin Company page

Company Pages – Frequently Asked Questions

Straight from Linkedin’s amazing help section we’ve found that many clients ask us how to set up their company pages. While yes we do moderate pages for a select few clients, we find that it’s sooo empowering for folks like us to unveil the mystery and give you the resources. So if you haven’t googled a question and landed on this section before, here goes!!!

WHAT IS A COMPANY PAGE?

A Company Page helps LinkedIn members learn about your business, brand, and job opportunities. Any LinkedIn member can follow a Company Page.

Learn what you can do with your Company Page. If you want to set up a page for your organization, first check out the requirements to add a Company Page and read the basics on how to add a Company Page.

Learn more about using LinkedIn for marketing.

Posting a Company Update

How does a company post an update?

To post a Company Update, you must be an administrator of your Company Page.
  1. Enter your update in the Share an update box on the Company Page Home tab.
    • Click the  paper clip icon to attach a rich media file (optional).
    • Enter a URL link within the update box to share a link (optional).
  2. Click Share.

Note: Updates will be displayed in the language you use to enter your update.

See our Company Updates Best Practices or play the video below on posting Company Updates.

Adding a custom image for an update that includes a URL

When you include a URL in your update, you’ll usually see a preview with a thumbnail image, article title, and some text. If an image is not available, the preview area will have a No image foundmessage. You can also upload a custom image file from your computer.

To upload your custom image:

  1. Enter an update with a URL.
  2. When the preview image appears, click the upload image icon (looks like a square with a plus sign) in the upper right of the image thumbnail.
  3. Select the image file you want to upload. The file type should be JPG, GIF, or PNG, and max size of 100MB.
    • Your uploaded image will be automatically resized to fit the 180 x 110 pixel thumbnail space.
  4. Click Share.

If you’re still not able to upload your image, contact us and attach the image you wanted to upload so we can troubleshoot the issue.

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How to write a recommendation on Linkedin

How to write a recommendation on Linkedin

We’ve all been asked to write a Linkedin recommendation before OR we’ve asked someone else to help us out and ENDORSE us. As sales, marketing, PR and business development people, we live & die by our reputations and the referrals we receive from those that hold us in high regard. Here is a great step by step look at how to do an endorsement!!!!

STEP 1: Go to contact in Linkedin that you’d like to Recommend.
Click the arrow next to “Send a Message” and a pull-down menu will appear.
Choose “Recommend”!
 Screenshot 2014-01-14 13.09.40

STEP 2: Clarify Relationship
A pop-up will appear clarifying how you know the person – Colleague, Service Provider, Business Partner or Student.

Screenshot 2014-01-14 13.09.45

STEP 3: Now you are at the Make a Recommendation form

Alternative way to start process is to follow this link:
https://www.linkedin.com/recommendations?csp=&trk=tab_make_rec
Type in the Connection from your Contacts…

Screenshot 2014-01-14 13.10.01

 

STEP 4: Choose the “Position” you are recommending your Contact for. The most recent “job” will appear at the top, but a full list of all jobs on their Linkedin Profile will appear in case it’s for a “past” position or secondary position.

 

Screenshot 2014-01-14 13.10.10

STEP 5: Choose the Category type. In my case it’s “Business Consultant” or “Graphic/Web Designer” as my role in helping you! Screenshot 2014-01-14 13.10.14

STEP 6: Choose the year/dates

Screenshot 2014-01-14 13.10.18

STEP 7: Choose from the list of 7 attributes that most closely align with your experience in collaborating.

Screenshot 2014-01-14 13.10.53

STEP 8: Write a recommendation that truly captures your experience.
Remember, we consultants live by our referrals.

Screenshot 2014-01-14 13.10.55

 

 

Then READ The Daily Muse’s Adrian Granzella Larssen’s amazing

“Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation”

by , December 2, 2013

Most of us have worked with great colleagues, bosses, and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.

Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. What should you say that will make your contact stand out—but still sound genuine? Should you describe every amazing skill this person has—or keep it short and sweet?

Don’t worry. We’ve turned that daunting task into a five-step (and five-minute) process. Next timeyou’re asked to recommend someone, follow this template (complete with sample lines to cut and paste—we won’t tell!).

 

Step 1: Start With a Knockout Line

As with any good writing, you want to start with a line that grabs your audience and makes them want to read more. (After all, what good is a great recommendation if no one reads all the way through?)

Ideally, this line will show right away what an awesome person your recommendee is. Be careful, though, to avoid phrases like “one of the best” or “one of my favorite employees”—while, no, not everyone’s going to be the ultimate superlative, there are plenty of words and phrases that sound just as strong, but less qualified.

It’s rare that you come across standout talent like Mike.”

Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked for Susan.”

‘Ridiculously efficient’ is the phrase that comes to mind when I think about Tim.”

 

Step 2: Describe Your Relationship

Next, you’ll want to give the reader some context as to how you know the person, including your reporting relationship, what you worked on together, and the length of time you’ve known each other. While you don’t have to give all the details (LinkedIn will show the company and both of your job titles on your recommendation), it’s important to let readers know why you’re qualified to give the recommendation. (And, of course, be sure to note that it was a positive working relationship!)

I had the pleasure of working with Jim for two years at the Smith Company, collaborating on several project teams.”

I hired Carrie as a freelance designer in 2011 after seeing her online portfolio, and she’s completed six flawless projects for me since then.”

Mark expertly filled the role of social media coordinator for my company’s marketing team for just over a year.”

 

Step 3: Share a Standout Trait

If you’re recommending someone, there’s a good chance you think he or she is smart, talented, organized, wonderful to work with, the list goes on. So, there’s no need to use the limited characters in your recommendation to state the obvious.

Instead, think about one or two things this person does better than anything else—or that really stand out to you above others—and focus your recommendation there. You can also ask the person if there’s something he or she would like you to talk about: For example, if she was your executive assistant but is now applying to her first management role, she’ll likely want you to highlight her experience managing volunteers over her organizational skills.

I was particularly impressed by Kelly’s ability to handle even the toughest clients—and effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her.”

I was always in awe of Fred’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages.”

Matt’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”

 

Step 4: Add a Touch of Personality

Let’s face it: Everyone wants to hire someone who not only gets the job done, but who’s also great to work with. So, if you can share a tidbit about what it’s like to work with this person or some insight into his or her personality, do so! (Just, you know, know your audience. “Sophie planned the best office happy hours ever!” might not go over so well with her future employers.)

Oh, and she made sure our Monday morning staff meetings were never without bagels and coffee. Talk about motivating a team!”

And we still miss her on the office softball league!”

No matter how tense a meeting, Annie made sure everyone left with a smile.”

 

Step 5: End With Your Solid Recommendation

Finally, it’s always nice to seal your recommendation with a final line that makes it clear that you give your contact an enthusiastic thumbs-up. You don’t need to do much here—think short, sweet, and solid.

Allison would be an asset to any team.”

 

As a team member or a leader, Steve earns my highest recommendation.”

Any employee would be lucky to have Michelle as a manager.”

 

Try It!

While we recommend following the steps above to create a new recommendation for each contact, here’s a quick example of how to put them all together (and a template to use if you’re pressed for time!).

[Descriptive phrase] is the phrase that comes to mind when I think about [name]. I’ve had the pleasure of knowing [name] for [length of time], during which [description of your working relationship]. Above all, I was impressed with [name]’s ability to [description of what makes person really stand out]. And, of course, his/her [personality trait].[Name] would be a true asset for any positions requiring [1-2 skills needed for position] and comes with my heartfelt recommendation.

 

That’s it—five steps, five lines, and five minutes to a recommendation that will make sure your contact shines.

ABOUT THE AUTHOR

Adrian Granzella Larssen is the Editor-in-Chief of The Daily Muse (but was also an event planner, a marketer, and an online communications strategist before finding her dream job). A proud two-time alumna of Pepperdine University, she splits her time between New York and Los Angeles and never says no to an international adventure. Say hi on Twitter @adriangranzella.

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How to rock social media in 30 minutes a day

Fantastic infographic on HOW TO ROCK SOCIAL MEDIA with real thought & strategy shared with permission from the fabulous team at Pardot
http://www.pardot.com/infographic/rock-social-media-30-minutes-day-infographic/

rock-social-media-infographic

LARGER Original posted here: Download this infographic.

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72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Social Media Consulting

Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

Want to see my PINTEREST Board approach to showing you things we care about?

pinterest.com/broekmancomm/social-media/

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve.

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge! 

JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800

 

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!!

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
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Wordpress Marketing Director + Creative Director + Principal

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