Tag Archives: public relations

How to write a recommendation on Linkedin

How to write a recommendation on Linkedin

We’ve all been asked to write a Linkedin recommendation before OR we’ve asked someone else to help us out and ENDORSE us. As sales, marketing, PR and business development people, we live & die by our reputations and the referrals we receive from those that hold us in high regard. Here is a great step by step look at how to do an endorsement!!!!

STEP 1: Go to contact in Linkedin that you’d like to Recommend.
Click the arrow next to “Send a Message” and a pull-down menu will appear.
Choose “Recommend”!
 Screenshot 2014-01-14 13.09.40

STEP 2: Clarify Relationship
A pop-up will appear clarifying how you know the person – Colleague, Service Provider, Business Partner or Student.

Screenshot 2014-01-14 13.09.45

STEP 3: Now you are at the Make a Recommendation form

Alternative way to start process is to follow this link:
https://www.linkedin.com/recommendations?csp=&trk=tab_make_rec
Type in the Connection from your Contacts…

Screenshot 2014-01-14 13.10.01

 

STEP 4: Choose the “Position” you are recommending your Contact for. The most recent “job” will appear at the top, but a full list of all jobs on their Linkedin Profile will appear in case it’s for a “past” position or secondary position.

 

Screenshot 2014-01-14 13.10.10

STEP 5: Choose the Category type. In my case it’s “Business Consultant” or “Graphic/Web Designer” as my role in helping you! Screenshot 2014-01-14 13.10.14

STEP 6: Choose the year/dates

Screenshot 2014-01-14 13.10.18

STEP 7: Choose from the list of 7 attributes that most closely align with your experience in collaborating.

Screenshot 2014-01-14 13.10.53

STEP 8: Write a recommendation that truly captures your experience.
Remember, we consultants live by our referrals.

Screenshot 2014-01-14 13.10.55

 

 

Then READ The Daily Muse’s Adrian Granzella Larssen’s amazing

“Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation”

by , December 2, 2013

Most of us have worked with great colleagues, bosses, and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.

Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. What should you say that will make your contact stand out—but still sound genuine? Should you describe every amazing skill this person has—or keep it short and sweet?

Don’t worry. We’ve turned that daunting task into a five-step (and five-minute) process. Next timeyou’re asked to recommend someone, follow this template (complete with sample lines to cut and paste—we won’t tell!).

 

Step 1: Start With a Knockout Line

As with any good writing, you want to start with a line that grabs your audience and makes them want to read more. (After all, what good is a great recommendation if no one reads all the way through?)

Ideally, this line will show right away what an awesome person your recommendee is. Be careful, though, to avoid phrases like “one of the best” or “one of my favorite employees”—while, no, not everyone’s going to be the ultimate superlative, there are plenty of words and phrases that sound just as strong, but less qualified.

It’s rare that you come across standout talent like Mike.”

Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked for Susan.”

‘Ridiculously efficient’ is the phrase that comes to mind when I think about Tim.”

 

Step 2: Describe Your Relationship

Next, you’ll want to give the reader some context as to how you know the person, including your reporting relationship, what you worked on together, and the length of time you’ve known each other. While you don’t have to give all the details (LinkedIn will show the company and both of your job titles on your recommendation), it’s important to let readers know why you’re qualified to give the recommendation. (And, of course, be sure to note that it was a positive working relationship!)

I had the pleasure of working with Jim for two years at the Smith Company, collaborating on several project teams.”

I hired Carrie as a freelance designer in 2011 after seeing her online portfolio, and she’s completed six flawless projects for me since then.”

Mark expertly filled the role of social media coordinator for my company’s marketing team for just over a year.”

 

Step 3: Share a Standout Trait

If you’re recommending someone, there’s a good chance you think he or she is smart, talented, organized, wonderful to work with, the list goes on. So, there’s no need to use the limited characters in your recommendation to state the obvious.

Instead, think about one or two things this person does better than anything else—or that really stand out to you above others—and focus your recommendation there. You can also ask the person if there’s something he or she would like you to talk about: For example, if she was your executive assistant but is now applying to her first management role, she’ll likely want you to highlight her experience managing volunteers over her organizational skills.

I was particularly impressed by Kelly’s ability to handle even the toughest clients—and effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her.”

I was always in awe of Fred’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages.”

Matt’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”

 

Step 4: Add a Touch of Personality

Let’s face it: Everyone wants to hire someone who not only gets the job done, but who’s also great to work with. So, if you can share a tidbit about what it’s like to work with this person or some insight into his or her personality, do so! (Just, you know, know your audience. “Sophie planned the best office happy hours ever!” might not go over so well with her future employers.)

Oh, and she made sure our Monday morning staff meetings were never without bagels and coffee. Talk about motivating a team!”

And we still miss her on the office softball league!”

No matter how tense a meeting, Annie made sure everyone left with a smile.”

 

Step 5: End With Your Solid Recommendation

Finally, it’s always nice to seal your recommendation with a final line that makes it clear that you give your contact an enthusiastic thumbs-up. You don’t need to do much here—think short, sweet, and solid.

Allison would be an asset to any team.”

 

As a team member or a leader, Steve earns my highest recommendation.”

Any employee would be lucky to have Michelle as a manager.”

 

Try It!

While we recommend following the steps above to create a new recommendation for each contact, here’s a quick example of how to put them all together (and a template to use if you’re pressed for time!).

[Descriptive phrase] is the phrase that comes to mind when I think about [name]. I’ve had the pleasure of knowing [name] for [length of time], during which [description of your working relationship]. Above all, I was impressed with [name]’s ability to [description of what makes person really stand out]. And, of course, his/her [personality trait].[Name] would be a true asset for any positions requiring [1-2 skills needed for position] and comes with my heartfelt recommendation.

 

That’s it—five steps, five lines, and five minutes to a recommendation that will make sure your contact shines.

ABOUT THE AUTHOR

Adrian Granzella Larssen is the Editor-in-Chief of The Daily Muse (but was also an event planner, a marketer, and an online communications strategist before finding her dream job). A proud two-time alumna of Pepperdine University, she splits her time between New York and Los Angeles and never says no to an international adventure. Say hi on Twitter @adriangranzella.

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72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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BROEKMAN extension classes – How to edit your website!

BROEKMAN extension classes – How to edit your website!

Ever wanted to learn how to do basic HTML? Learn the principles that will empower you to manage your own website or blog?
Don’t necessary want all the responsibility, but would love to learn the principles of managing?

Well, Jeremy Broekman has just the right amount of patience to teach just about anyone
how to overcome their fear of BREAKING THE CODE and learning the principles of managing it.
As part of our engagements in website development, we always try to teach our clients the
principles so that when errors happen things can be fixed pretty easily with a basic understanding.

Interested? Use our contact form and we’ll let know you when the next class fills up!

COURSES can be conducted online using Join.me, GoToMeeting screen-sharing technology combined with a conference call! If you are a Greater Los Angeles or OC local, Broekman can meet live in person!

contact-us

COURSES INCLUDE:

  • How to Use WORDPRESS – $85.00/hour
  • Basics of html – $85.00/hour
  • 2-hour private one-on-one session – $150.00 flat fee
  • Private training for marketing & communication department – prices range per person
  • Beginners Crash course – $275-
  • Intermediate Crash course (have basic skills, but want to go to next level) – $350-
  • Become a Website Developer (ready for the whole lot!) – $850-

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Search Engine Optimization

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

CORE SERVICES

  • Customer base / DNA analysis
  • Key Word Analysis (research, reconnaissance, recommendations)
  • Comprehensive Website Analysis & Audit
  • Analysis of Statistics (tracking visitors) and marketing intelligence reports
  • Competitive Analysis
  • Website Optimization – content, copy, keywords and images
  • Basic SEO new website best practices
  • Search Engine submittals
  • Link Building programs / back-link creation
  • Social Media SEO Strategies & Profile Development
  • Online PR Optimization
  • Blog Development & Thought Leadership
  • Target audience / channel marketing & SEO

MARKETING, BRANDING & CORPORATE IDENTITY

SOCIAL MEDIA,  COMMUNICATION & TOOLS

REAL ESTATE

JEWISH COMMUNITY

  • Synagogue Branding – #1
  • Jewish community marketing – #1, #2 and #4   (#1 for 4 years)
  • Marketing to the jewish community – #1, #5, #6  (#1 for 4 years)
  • Jewish Marketing Agency – #1, #3
  • Jewish marketing – #2
  • Jewish marketing consultant – #2
  • marketing strategy jewish clients – #2
  • jewish community grants – #7
  • jewish marketing plan – #6 and #7

RANDOM ONES

  • Google “communications websites” – #1
  • Google “b.c.” or “bc” –
  • Google “broekman partner”
  • Google “godaddy email on iphone” – #6 along with ONLY godaddy links
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PR & publicity

PR & publicity

Over 15 years experience with studios, entertainment companies, film festival, consumer products, corporations, non-profits, start-ups, entrepreneurs and executives starting their freelance operations.

We stand as strong PR agency because of OUR impact.
We unleash YOUR creativity.
We truly empower people.
We walk YOU through the process with transparency and giving you ALL our secrets.
Finally, we balance brand management with effective initiatives, appropriate short term tactics and long term strategic campaigns with visionary eyes.
Services include:
* Originate tailored branding and public relations campaigns;
* Design identity, rebranding and anniversary campaigns,
* Oversee advertising campaigns including strategy, messaging, copywriting, design and deployment;
* Design custom creative and see thru to implementation;
* Produce events, product launches, premiers and conference presence;
* We coordinate sponsorship and celebrity talent programs;
* Manage media relations for events;
* Initiate corporate product placement/sampling;
* Manage constituency relations;
* Consult and coach leadership on strategies;
* Manage and moderate social media campaigns;
and so much more.

CLIENTS

See PR & PUBLICITY CLIENTS For More Information

RECENT CLIENTS INCLUDE:
* International Franchise Consultants Network (IFCN)
* Software Management Consultants, Inc. (SMCI)
* Kleinman & Associates
* Conscious Recovery by CLARE Foundation
* Marcus & Millchap
* Mesmerize Clothing
• International Family Film Festival
• Zula International – children’s tv show & science education merchandising
• Spark Unlimited – launch of Lost Planet 3, corporate website
• Storyopolis Art, Dallas, Texas
• William Brice Gallery, Los Angeles, CA
• American-Israel Bi-national Science Foundation, Friends of (AFBSF)
• Jewish Big Brothers Big Sisters of Los Angeles
• Cedars-Sinai and Hebrew Union College/Kalsman Institute
• Carl Terzian Associates
* TDG corp
* RJ Feder Commercial Real Estate
* Rodin Marketing
* Concord Real Estate
* Veestro
• Malibu Lumber Yard
* Pinnacle Estate Properties, Inc. – retainer since 2005 (8 years+)
* NA’AMAT USA – retainer since 2011 (2+ years)
* Multi Medical Eduipment
* Friends of Sheba Medical Center
* Rodeo Capital
* Allied Collections Services of California
* VaporBerry
* Tandem Mortgage
* Rosano & Partners
* Childers & Partners
* In Touch LIfe Coaching
* Diana Danielle PR
* Mike Fava
* Leadwizard
* Allied Exhibits
* Los Angeles Hospitality Training Academy
* Temple Isaiah
* Kehillat Ma’arav
* Valley Beth Shalom

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PR & Publicity

PR & Publicity

Over 15 years experience with studios, entertainment companies, film festival, consumer products, corporations, non-profits, start-ups, millionaires, entrepreneurs and executives starting their freelance operations.

We stand as strong PR agency because of OUR impact.
We unleash YOUR creativity.
We truly empower people.
We walk YOU through the process with transparency and giving you ALL our secrets.
Finally, we balance brand management with effective initiatives, appropriate short term tactics and long term strategic campaigns with visionary eyes.
Services include:
* Originate tailored branding and public relations campaigns;
* Design identity, rebranding and anniversary campaigns,
* Oversee advertising campaigns including strategy, messaging, copywriting, design and deployment;
* Design custom creative and see thru to implementation;
* Produce events, product launches, premiers and conference presence;
* We coordinate sponsorship and celebrity talent programs;
* Manage media relations for events;
* Initiate corporate product placement/sampling;
* Manage constituency relations;
* Consult and coach leadership on strategies;
* Manage and moderate social media campaigns;
and so much more.

PUBLICITY, PR & EVENT PRODUCTION

Entertainment
• International Family Film Festival (2012, upcoming 2013)
• Zula International – children’s tv show & science education merchandising
• Spark Unlimited – launch of Lost Planet 3, corporate website
• Secured Focus Features’ “Brokeback Mountain” Premiere
Benefiting The Screen Actors Guild Foundation
• Sag Foundation’s ‘Cocktails On Sunset’ Fundraiser
• Launch Party For Sag Foundation’s Actors Center
• PREMIERE: First Americans Of The Arts – New Line Cinema “The New World”
• Dreamworks Animation Field Publicity For Shrek2 And Sharktale
• Sony/Columbia Pictures Field Publicity For Baby Geniuses 2
• New Line Cinema Premiere Screening Of The New World
• First Americans Of The Arts The New World Premiere
• Storyopolis’ Artist Studio Series (12 events)
• Universal’s Conservations Event For Cinderalla Man
• Abc Tv Conservations Event – “The Men Of Desperate Housewives”
• Jamie Lee Curtis “It’s Hard To Be Five” Book Launch Party
• Disney Record’s ‘A World Of Happiness’ Cd Release Launch Party
• AFI Student Film Festival website – www.firstdatesthemovie.com

Corporate Events 
• J. Paul Getty Center’s “Coming Of Age” Exhibit Launch
• CNU XIII Conference – Civic Art Awards (Pasadena, 2006)
• CNU XIII End of Conference Party (Pasadena, 2006)

Festivals
• International Family Film Festival (2012, upcoming 2013)
• Salud Con Sabor @ Fiesta Broadway
• International Student Film Festival
• North Hollywood Children’s Theatre & Arts Festival
• North Hollywood Theatre & Arts Festival

Art Galleries
• Storyopolis Art, Dallas, Texas – new website launching February 2013
• William Brice Gallery, Los Angeles, CA – new website launching February 2013
• 4th Wall Gallery, Dallas, Texas – redesign of masterpiece CMS website

Book Publishing 
• Storyopolis – Over 40 Book Launches including Jamie Lee Curtis, Brendan Fraiser, Dutchess of York
• Harpercollins
• Harcourt
• Scholastic
• Random House
• Shushybye (Launch Party)
• Matzo Ball Book Productions (Shmutzy Girl, Noshy Boy Launch)

FORTUNE 100s
• Hilton Hotels
• Coldwell Banker

Consumer Products & Services
• CNG International (Compressed Natural Gas Cars, licensing, and parts)
• Sony Pictures Digital – Screenblast (digital video/audio on-shelf / online software)
• Rhythm Child
• Milk & Krunchies
• ITZ Luxury Watches
• World Collegiate Poker Tour (WCPT)
• YourGadgetGuru.com

Legal – Law Firms
• Margulies Faith Law
• Landsberg & Associates
• Resch Polster Berger LLP
• Peitzman, Weg & Kempinsky LLP

Non-Profits
• American-Israel Bi-national Science Foundation, Friends of (AFBSF)
• Jewish Big Brothers Big Sisters of Los Angeles
• Cedars-Sinai and Hebrew Union College/Kalsman Institute
• International Coaches Federation – Los Angeles Chapter
• Congress For The New Urbanism (CNU)
• Coro Southern California
• American Jewish University (formerly University Of Judaism)
• National Jewish Day School Foundation / Sub of Adcieo
• Anti Defamation League (ADL)
• University Synagogue (West LA, CA)
• Anshe Emet Synagogue (Chicago, IL)
• Temple Isaiah (West LA, CA)
• Valley Beth Shalom (Encino, CA)
• Congregation Beth Am (Los Altos, CA)
• Temple Israel (Minn, MN)
• Beth Tzedec (Toronto, Canada)
• Congregation Beth Israel (Vancouver, BC, Canada)
• Temple Beth Sholom (Santa Ana, CA)
• Our Space
• Kabbalah Centres International
• Jewish Community Centers – Valley Cities
• Former Councilman Michael Feuer For Los Angeles City Attorney (2001)

PR Agencies / Communications
• Carl Terzian Associates
• Bridgemark Consulting Group (Orlando, FL)
• Organic Communications and their blog
• SJA Strategies (public affairs firm)
• Debibi Strategic Partners
• PIMS Los Angeles (Press distribution / fulfillment house)
• Impromptu Communications
• Consensus Planning Group

Retail
• Parke and Ronen (men’s fashion)
• Storyopolis Children’s Book Store
• Storyopolis Fine Art
 4th Wall Gallery
• Mathnasium (franchisee)
• Art N’ Soul

Real Estate – Shopping Centres
• Malibu Lumber Yard Signage | Grand Opening
• Redesign graphic & signage program two centers (under NDA)

Real Estate – Developers
• Weintraub Financial Services / Weintraub Real Estate Group
• TDG Corp 
• E Coast Construction
• La Maison du Soleil – medical housing project
• Chateau de Soliel – student housing project
• Elite Home Builders
• Wealthpoint Equity Ventures Group
• The Roman Group LLC
• United Realty Group
• Advanced Builder LA
• 310 Development
• Elite Home Builder
• Golden State Designs
• California Properties (Huntsville, Alabama)

CLIENT CASE SUMMARIES

NA’AMAT USA
Marketing & PR Director
March 2011 – Present ( Manhattan, New York
Extensive collaboration with NA’AMAT USA national board to rebrand the organization including these efforts:

* New anniversary logo
* Launch of new website with a new content management system (www.naamat.org);
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production
of PSA (youtube), Kveller Blog posts, Facebook campaigns and more;
* Successful launch of donor relations program raising over $30,000;
* Relaunch of membership organization including annual, renewals, and life memberships;
* New creative for all their advertising (print, in some cases billboard, online);
* Launch of first ever blast email lead generation program to their 11,000 members in the US (50% open; 35% click thru rate);
* Managing transfer of membership management to new customer relationship management database (from 1987 clipper to Donor Perfect); and,
*Extensive collaboration and Leadership development with national board and stakeholders

International Family Film Festival
Marketing & PR Director
February 2012 – Present (1 year 1 month)
Burbank, California
Official publicist for the International Family Film Festival. Manage public relations for the film festival including traditional PR, media relations, and outreach. Service press releases. Manage media and garner coverage for award recipients The Hub Founder Margaret Loesch and Kung Fu Panda 2 Director Jennifer Yu Nelson as well as presenter DreamWorks founder Jeffrey Katzenberg. Provide creative input for press kits and marketing collateral. Leverage existing events leading up to festival. Capitalize on festival moments for best PR. Solicitation of sponsors to assist with underwriting of festival. Collaborate with community partners and establish better promotions.

Advanced Skin & Hair Inc.
Online PR Director
July 2012 – September 2012 (3 months)
Greater Los Angeles Area
Develop and direct ASH’s online marketing strategy. Oversee execution and optimization of customer acquisition initiatives via various channels including mobile, social media, display, cost-per-acquisition partnerships and affiliate marketing. Manage growth of online marketing programs to achieve orders, cost per order and total channel contribution margin goals. Be on the forefront of online trends within mobile marketing, new social media tools, and digital innovations; identify and implement tests and best practices and continue to be an early adopter of these new technologies. Determine best strategy, vendors, resources and processes to streamline execution and improve accuracy.
Responsible for reporting results and presenting plans to senior management, leading meetings, and delivering oral and written presentations.

Spark Unlimited
Social Media & PR Consultant
March 2012 – July 2012 (5 months)
Sherman Oaks, CA
Develop new online identity for Spark Unlimited. Assist Spark Unlimited leadership & development team Capcom Lost Planet 3 announcement. Manage development of new website using WordPress as our content management system. Facebook Fanpage & profile development. Social media consulting. Manage public relations.

Zula International
Publicist & Social Media Director
March 2012 – July 2012 (5 months)
Burbank, California
Develop strategic plan & advise on direction. Develop & distribute press releases for upcoming launches. Develop online press room. Profile development including Facebook and Twitter. Expand presence in education-based blogs & thought leadership. Publish teacher/consumer reviews. Use social media outlets for sales.
 Leverage and piggyback hit television show, traveling museum exhibit, app development and school curriculum to increase sales and garner greater coverage.

1162 Via de la Paz, Vision House LA
Creative / Social Media / Marketing Director
March 2012 – July 2012 (5 months)Pacific Palisades, CA
Develop online brand for Vision House LA, a collaboration between developer Structure Home and Green Builder Media. Visit www.1162viadelapaz.com. Represent Prudential Real Estate. Develop & Launch property website promoting green luxury Palisades home. Launch social media campaign including Facebook FanPage (https://www.facebook.com/pages/1162-Via-de-la-Paz-Pacific-Palisades/402177489822552) and deploy other tools. Oversee photoshoot and video production.

Pinnacle Estate Properties, Inc.
Marketing Director / Creative Director
June 2005 – July 2012 (7 years 2 months)
Direct marketing for 7-office 800-agent real estate company. Established/maintain identity style guide and oversee all corporate branding. Oversee monthly company-wide training of online marketing, social networks, and company initiatives. Develop company listing presentations. Develop agent PowerPoint, postcard, flyer, brochure and business cards templates (over 500 bcards to date). Responsible for 450+ agent direct mail and print advertising campaigns as well as over 45 corporate recruitment campaigns to competitive RE offices. Managed 20th Anniversary campaign plus grand opening of 2 offices. Check out www.MichaelGalieote.com for example of new website.

The Sliding Door Company
Social Media / Online PR Director
August 2011 – November 2011 (4 months)
Greater Los Angeles Area
Developed and executed Social Media & PR program for The Sliding Door Co. Responsible for online marketing. Oversaw Blast Email campaigns up to 70k; average open was 28%, click thru 14%. Launched Facebook FanPage, Twitter, LinkedIn, and 20+ other key social network profiles. Designed online advertising campaigns including Google PPC, Facebook PPC, and Yelp. Developed national promotions and PR opptys.

CONSENSUS PLANNING GROUP
Marketing/PR & Client Services Manager
April 2006 – Dec. 2006
Downtown LA, CA

Directed marketing for four-office firm that specializes in real estate and land use
community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use consultation.

INTERNATIONAL STUDENT FILM FESTIVAL
Marketing/PR Director, Graphic Designer
June 2005 – November 2005
North Hollywood, California

Originated and launched PR and advertising campaigns for 3rd Annual Int’l festival. Created and directed first annual awards ceremony and managed talent relations with Lainie Kazan (My Big Fat Greek Wedding). Coordinated over 125 smaller title specific campaigns. Successful coverage included Variety, Hollywood Reporter.

FIRST AMERICANS IN THE ARTS/NEW LINE
Publicist
July 2005 – May 2006
Beverly Hills, California

Secured local field promotion screening of New Line Cinema’s The New World as a fundraiser ”premiere” for Native American entertainment industry advocacy group. Managed PR for 14th Annual FAITA Awards Ceremony at the Beverly Hills Hotel.

CONGRESS FOR THE NEW URBANISM
PR Manager & Event Producer
March 2005 – July 2005
Pasadena, CA

Produced 1st annual Civic Art Awards ceremonies & Gala dinner on Saturday June 11, 2005 at Pasadena Convention Center’s Civic Auditorium for Congress’ CNU 14th Annual conference. Managed all aspects of planning, production and execution. Coordinated efforts with high-profile political and entertainment recipients, including pre-Inaugurated Mayor Antonio Villaraigosa, State Treasurer Phil Angelides, Disney Center Designer Frank Gehry, and the NRDC. Extensive PR and “Talent” handling experience. Authored and serviced several press releases regarding Civic Art Awards, coordinated efforts with State of California and City of Los Angeles PR officials, and produced successful coverage print and television coverage.

Civic Art Awards honored:
 Phil Angelides, California State Treasurer – Lifetime Achievement
 Rick Cole, City Manager, City of Ventura – Policy and Implementation
 Frank Gehry, Architect – Physical Design*
 Natural Resources Defense Council (NRDC) – The Environment**
 Antonio Villaraigosa, Los Angeles Councilman – Transportation

SCREEN ACTORS GUILD FOUNDATION
Publicist
January 2005 – November 2005
Beverly Hills, California

Developed strategic relationships with film studios to link benefit premiers; successfully obtained rights to and planned Focus Features’ BROKEDOWN MOUNTAIN premiere. Launched $5 million campaign for Foundation conservatory/Actors Center, including Launch Party and SAG Foundation’s ‘Cocktails on Sunset’ Fundraiser. Established extensive PR campaign and managed talent/studio relations for over twenty events. Launched talent outreach programs soliciting high profile SAG members for development and programming. Authored/distributed media alerts & press releases. Developed strategic partnerships and promotions with major children’s book publishers for the SAG Foundation’s BookPALS & Storyline Online nationwide literacy programs. Produced successful print & TV coverage. Managed PR for numerous SAGF “Conversations” events including:
• Universal’s SAG Foundation Event for Cinderalla Man
• ABC’s SAG Foundation Event – “The Men of Desperate Housewives”

J. PAUL GETTY CENTER
Event Producer/PR Manager
June 2004 – October 2004
Los Angeles, California

Produced Getty’s first community outreach event program, Getty To You. Developed Getty’s Fall 2004 premiere of “Coming of Age in Ancient Greece: Images of Childhood from the Classical Past” – Getty’s first family friendly exhibit. Developed feature games, art activities, storybook readings, mini-Olympics/Kids pentathlon and toga party. Oversaw advertising partnerships with LA Parent, LA Family, and LA Magazine. Directed successful PR campaign with coverage including NPR, KCET, LA Times, NY Times, Daily News, Hollywood Reporter and Variety.

SHARP MARKETING / SALUD CON SABOR
Director, Sales and Marketing
January 2004 – May 2005
Los Angeles, California

Developed and launched Salud con Sabor (“health with style, flavor and taste”), a hip, Latino-targeted healthy lifestyle-focused event destination, at Fiesta Broadway 2005 in Downtown Los Angeles benefiting the National Alliance of Hispanic Health.

STORYOPOLIS
Director of Marketing & PR
February 2004 – Present
Beverly Hills, California

Directed marketing campaigns, book launches and publicity events for boutique children’s bookstore and art gallery. Produced and publicized four studio pre-theatrical release parties (DreamWorks’ SHREK2 and SHARKTALE, Columbia Pictures’ BABY GENIUSES 2, New Line’s LORD OF THE RINGS: RETURN OF THE KING). Produced numerous record label CD launch parties. Produced over 40 campaigns with major publishers including HarperCollins, Scholastic, Abrams, Penguin, Chronicle, Harcourt, Workman, Random House and Simon and Schuster. Managed talent for book signings for high profile celebrities including Jamie Lee Curtis, Jon Voight, Brendan Fraser, Kelly Asbury, Gary Baseman and Coach John Wooden.
* Managed launch party for Jamie Lee Curtis “It’s Hard To Be Five”
* Launched monthly Artist Studio series featuring top 100 children’s book illustrators.
* Managed several studio pre-theatrical release parties including DreamWorks’ SHREK, SHREK2 and SHARKTALE and Columbia Pictures’ BABY GENIUSES 2.
* Managed record label CD launch parties including Disney Records’ ‘A World of Happiness’, Rhythm Child, Shushybye and others.
* Launched J. Paul Getty Center’s first community outreach off-site event in conjunction with first kid-friendly exhibit “Coming To Age.”

PIMS LOS ANGELES
Marketing/PR Manager
May 2003 – February 2004
Los Angeles, California

Managed West Coast marketing and new business acquisitions for press distribution, print production, media database management and fulfillment house. Coordinated PR campaigns for clients throughout the entertainment, consumer electronics, consumer products, hospitality, automotive and travel industries.

FOURSQUARE RELOCATION
Director of Marketing & PR
July 2001 – May 2002
Amsterdam, The Netherlands

Established new marketing department and directed all operations of Europe’s leading executive relocation company including marketing, brand management, corporate identity, advertising, media management and trade show management.

UNIVERSAL STUDIOS, TELEVISION
Marketing Coordinator
September 1998 – August 2000
Universal City, CA

Developed title-driven marketing promotions (sweepstakes, added-value, awareness campaigns), third party sponsorships, retail tie-ins and strategic alliances for feature films entering their pay-per-view window to the cable & satellite industry. Managed all trade shows and conferences including extensive event/party planning, booth design & management, preparation of all press/marketing materials, and planning/executing special media buys

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Google images – getting high resolution images post-UI design change

OPTION A:
Step 1: Do your search.
Step 2: Click on an image you potentially like.
Step 3: Choose “Search Tools” from upper right of menu.
… then you’ll see a drop down of a few menu choices including
“Any Time”, “All Results”, “Any Size”, “Any Color”, etc. appear!
Step 4: Choose “Any Size” and you’ll be able to get a larger format up to 2 or 4 MB.

where there is a will, there is a way!

where there is a will, there is a way!

OPTION B: Alternatively you can click on am image you like…

MoreSizes

 

Choose “More Sizes” on the footer of the image and
it will list off all available options

PageofSizes

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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Real Estate Publicity

Real Estate Publicity

Delivering brand strategy consulting, marketing campaigns and PR for luxury real estate developers, brokers, realtors and investment companies throughout U.S., Europe, Costa Rica and Middle East for past 10 years.

Our expertise:

  • Brand Strategy & Marketing

  • Marketing Campaign Development

  • Traditional PR & Publicity – office grand openings, promotion of star realtors, and luxury home press

  • Lifestyle & Luxury Brand marketing

  • Celebrity-owned homes and entertainment industry publicity

  • Residential and commercial properties, mixed-use, shopping centers and restaurants

  • Logo Development & Identity Campaigns

  • Website development + SEO

  • Search Engine Marketing – Pay-Per-Click, Advertising, online PR

RECENT MARKETING CONSULTING CLIENTS

RESTAURANT REALTY COMPANY – Creative Director
Relaunch website and launch formal 2018-facing Search Engine Optimization (SEO) programs. Oversee & expand extensive online advertising/lead generation program. Launch extensive social media and online PR campaigns aimed at raising profile of organization. Oversee extensive business brokerage email selling restaurants, bars & nightclubs throughout CA State. Business development functions. Leadership consulting. Training key marketing/administrative staff. 

Numerous Privately owned HOSPITALITY INDUSTRY exclusive CLIENTELE {under NDA}
Services include website management/optimization, search engine optimization, online PR, social media development & moderation, pay-per-click advertising via Google & Facebook and marketing tactical operations. Leadership consulting. Training key marketing/administrative staff. 

Numerous  COMMERCIAL REAL ESTATE DEVELOPMENT Companies {under NDA}
Serving role as Marketing Director, Creative Director, Publicist, Communications Director, Graphic Designer/Art Director, Website Developer, SEO Specialist, Social Media Moderator and more. 

MALIBU LUMBER YARD – Creative Director
Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house Private Consulting – “supplementary” to ad/pr agencies. www.themalibulumberyard.com 

1162 VIA DE LA PAZ, PACIFIC PALISADES  – Creative Director
Partnership collaboration with Structure Home, Green Builder Media’s Vision House LA and Prudential in Brentwood. Developed website and online brand. www.1162ViaDeLaPaz.com

THE PLAZA AT SANTA MONICA – Social Media Director, Project Manager, Art Director
Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica. Oversee all monitoring of online brand during early entitlement phase of city approval and permitting. Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group. Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

THE SLIDING DOOR COMPANY – Social Media Director 
Developed online marketing strategy, including marketing intelligence, website audit, visitor tracking mechanisms, blast email campaigns and creative and resource allocation. Authored social media plan and launched social media platforms including: www.facebook.com/TheSlidingDoorCo ~ twitter.com/#!/SlidingDoorCo

KALIA LIVING  – Social Media/Creative Director
Develop company’s new brand online showcasing its luxury custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres. Collaborated with CEO and leadership to develop new website and collateral. Served an on-going Business Development role. www.kalialiving.com

THE GOOD LANDLORD – Creative Director
Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com

HARRY ROSS INDUSTRIES – Creative Director
Launch website and property branding for Commercial Brokerage.

PRENDAMEX (Mexico) – Creative Director
Launch US-based website for Mexico-based real estate & retail corporation.

QUEST REALTY GROUP – Creative Director
New website / branding for Commercial Broker

DELPHI PROPERTIES – Creative Director
Commercial Agent marketing support including blast email, flyer development and website management.

ABODE GLASSWELL PARK – Creative Director
Launch property website to support Entitlement process and community relations programs. 

3TEN Development – Creative Director
Establish all branding, Launch corporate website, Launch property microwebsites and support co-founders with marketing/PR advice. 

CASA DE LOS ANGELES – Creative Director
Establish all branding, Launch corporate website and support co-founders with marketing/PR advice. 

WEINTRAUB FINANCIAL SERVICES Creative Director
Started new Identity Campaign including rebranding to Weintraub Real Estate Group. Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.  

CONSENSUS PLANNING GROUP – Marketing  Manager/Creative Director
Marketing Manager for Land Use/Entitlement PR Firm
Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan, including developing new website. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive web, blog, design, and pr experience.

RESCH POLSTER BERGER LLP
Web Developer/Marketing Manager
Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property. Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization. Developed CMS system using WordPress. View at www.RPBlaw.com.

PEITZMAN WEG & KEMPINSKY
Web Developer/Marketing Manager
Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate. Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system. Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work. View at www.PWKllp.com.

ROSANO & PARTNERS
Marketing Director & Creative Director
Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies. Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

PINNACLE ESTATE PROPERTIES INC. – Creative Director/Marketing Director
10 year partnership since June 2005.

  • Oversee Creative, Graphic Design & printing for 9-office 900+ real estate agency
  • Corporate identity for company including corporate and individual agent listing presentations.
  • PR for 4 office openings + 20th Anniversary Campaign.
  • Developed Estate Division brand
  • Established 2016 new logo and style guide. 
  • Established new 2016 corporate signage program. 
  • Developed monthly company-wide training of online marketing, social networks, and company initiatives.
  • Developed corporate and individual agent listing presentations, including recent 2016
    new listing presentation.
  • 1000+ direct mail campaigns.
  • Handled all business cards for 500+ agents including design (100s of variations) plus printing.
  • Responsible for 45 recruitment campaigns re-branding Pinnacle.
  • Managed 20th Anniversary campaign plus grand opening of 2 offices.

COLDWELL BANKER – Publicist/Marketing Manager
Developed 100th Anniversary Campaign for Valley-based franchise offices of Coldwell Banker.

CASE STUDY: LUXURY SHOPPING CENTER

Creative Director for Malibu Lumber Yard.

Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.

PROJECT HISTORY

* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.

ABOUT MLY

Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
www.malibulumberyard.com

2016 Pinnacle Estate Properties Listing Presentation

2016 Pinnacle Signage Identity

Creative Director for Champion Real Estate Company

Develop new corporate identity starting with investor corporate brochure.

EXTENSIVE WEBSITE + IDENTITY DEVELOPMENT

1162ViaDeLaPaz.com – $4M Luxury Green Home in Pacific Palisades
Rodeo Capital – Real Estate Investment & Loan Firm
Casa de Los Angeles – Luxury vacation rental house in Punta Leona, Costa Rica 
Kalia Living – Four master-planned communities made of Luxury Green/Eco Homes in Guanacoste, Costa Rica 
Costa Rica Luxury Homes– Brochure Website 
TDG Corporation – Shopping Center Developer Identity Program (logo, website, project websites)
Pacific Trust Escrow
StephaniePayab.com – Stephanie Payab, Prudential Realtor Website 
Stephanie & Marlene – partnership of two agents, tied to promotion!
MichaelGalieote.com – REALTOR website
Advanced Builder LA / Elite Home Builder – New website and marketing for two+ year
OwenSells.com – ‘Celebrity’ Rockstar Realtor
Chateau de Soleil – Affordable Housing project – logo and website
Lightning Modification – Loan Modification identity + website
Wealthpoint Equity Ventures – Investment Firm
$50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large dbase of foreclosures
SJA Strategies (public affairs) – Public Affairs/PR Firm specializing in Real Estate Entitlement – company logo and website
3-B’z Painting Co. – Residential/Commercial Painting Company
Roman Group LLC – Identity campaign – logo/bcards/letterhead + website
Debibi Strategic Partners – founding partner

REAL ESTATE LAW FIRMS

Margulies Faith Law – New merger between two real estate/bankruptcy law firms
Landsberg & Associates – Developed 2 corporate brand identity campaigns in 4 years.
Resch Polster Berger LLP – developed new WordPress-based website
Margulies Law Firm – New 2009/2010-launched WordPress-based website
Peitzman Kempinsky Weg LLC (budgeted facelift prior to new launch)

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Social Media Consulting

Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

Want to see my PINTEREST Board approach to showing you things we care about?

pinterest.com/broekmancomm/social-media/

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve.

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge! 

JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800

 

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!!

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

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Jewish Community Marketing

Jewish Community Marketing

We draw on over 16 years experience in collaborating as a partner to the Jewish Community including engagement with:

  • Partnership between Cedars-Sinai, Hebrew Union College and the Kalsman Institute of the HUC-JIR
    Jewish Wisdom & Wellness: Week of Learning – April 21-27, 2013 –
    CHECK OUT our LEGACY WEBSITE
    www.JewishWisdomandWellness.com
    Responsible for IDENTITY development, BRANDING, LOGO development, WEBSITE, SEO and SOCIAL media and more!
    READ MORE: CLICK IMAGE BELOW
    jewishwisdom2
  • 2 universities including American Jewish University/University of Judaism and Hebrew Union College
  • 20+ Jewish-owned non-profit foundations including The Oscar Litwak Foundation
  • 45+ synagogues – rebranding/revamping websites + membership & donor relations campaigns
    Stephen Wise Temple (Los Angeles, CA); Temple Beth Hillel – (Valley Village)Congregation Kehillat Ma’arav (Santa Monica, CA); Beth Yeshurun Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth Shalom (Encino, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth Tzedec (Toronto, Canada)
  • Private High Schools like Los Angeles Hebrew High School that require re-branding/re-packaging. High level board consulting leading to raising $500,000 and 20% increase in enrollment over 2+ year engagement.
  • Day School Marketing
    Beth Hillel Elementary School; National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools
  • 3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center
  • Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k targeting California Jews in 8-month capital campaign)
  • Camp Marketing:  Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail, Active Minds Active Bodies Summer Day Camp, JCC Camps
  • Israel Technology & Science – American Friends of the Binational Science Foundation
  • Jewish Health – Friends of Sheba Medical Center, Tel HaShomer
  • Membership Management Services – User Interface Graphic Design for Membership & Donor Relations software
  • Zimmer Children’s Museum
  • Kabbalah Centers International
  • Our Space LA – Special Needs collaboration between Temple Aliyah and VBS and countless others.
  • CLICK HERE FOR RESUME

I have been in the top 3 in Google, Bing & Yahoo for “Jewish Marketing Agency”, “Jewish Marketing”, “Jewish Community Marketing” and “Marketing to the Jewish Community” because of that.

Talented Jewish Community Brand Strategist, Marketing Director, Creative Director, Web Developer, Social Marketer, Schmoozer and Kibbitzer with over 14+ years

CORE COMPETENCIES:

Brand Management & Identity Campaigns
Marketing Plan Development & Implementation
Website / Content Management System Development {CMS}
Search Engine Optimization {SEO} & Online PR
Social Media Campaigns & Moderation
Online Advertising, Pay-Per-Click & Facebook
Donor Relations Campaign Development
Community Engagement Marketing
Leadership & Board Consulting
Event Production & Sponsorship

CLIENT SUMMARY:
NA’AMAT USA CASE STUDY

RETAINER FOR 3+ YEARS with NA’AMAT USA to rebrand the organization including:
* Brand management, communication, public relations, donor relations, membership, website development and social media;
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide DMAs including segmented marketing campaigns (New York, Chicago, Miami, Boca Raton, Fort Lauderdale, Cleveland, Dallas, Houston, Austin, Atlanta, DC, Seattle, LA, SF, San Diego, etc.);
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production of several PSAs (youtube), Kveller Blog posts, Facebook campaigns and more;
* Resurrect site that was down for 2+ months; Launched new WordPress-driven website with content publishing/ management system in place (www.naamat.org);
* Successful launch of donor relations program raising over $100,000 to date;
* Relaunch of their membership organization including annual, renewals, and life memberships;
* Developed new creative for all their advertising (print, in some cases billboard, online);
* Created blast-email lead generation program to their 11,000 members in the US (opens and click thru rates is through the rough to internal feeders; externally well received);
* Extensive organization consulting, behaviour modification and collaboration/leadership development with national board and stakeholders; and
* Established NEW donor relations / membership database program. Managed database migration from their existing membership software (circa 1980) to new installation of DonorPerfect with over 70,000 records.  Management of Donor Perfect set-up, data mining/management, list development, extensive custom report development.

Active JEWISH COMMUNITY Websites we’ve Designed, Coded and Launched!

American Friends of the Binational Science Foundation
Jewish Big Brothers Big Sisters of Los Angeles
Friends of Sheba Medical Center, Tel HaShomer
* Cedars-Sinai
* Hebrew Union College / Kalsman Institute
Jewish Wisdom & Wellness 2013 Conference
* Kehillat Ma’arav
Active Minds Active Bodies Summer Day Camp – Heschel Day School, Northridge
Beth Yeshurun Day School (Houston, TX) NEW
NA’AMAT USA – National organization with 30,000 members worldwide, Pioneer Woman
Oscar Litwak Foundation
Valley Beth Shalom – Young Men’s Club
Congregation Beth Torah
Our Space Los Angeles
Temple Isaiah (West Los Angeles, CA) – – web developer, IT and branding 3+ years along with Rabbi Zoe Klein’s blog
Anshe Emet (Chicago,IL) – web developer, IT and branding 3+ years
University Synagogue – complete redesign of website – web developer/IT and Communications Director for 4 years
Membership Management Services – complete redesign

// Website Management & User Interface (UI) Implementation//
Backend for over twenty synagogues to date! List avail upon request.
Congregation Beth Torah (Torrance, CA);
Temple Israel (Minn, MN);
Temple Beth Sholom (Tustin, CA);
Temple Isaiah (West Los Angeles, CA);
Congregation Beth Israel (Vancouver, BC);
Congregation Beth Am (Los Altos, CA);
Anshe Emet (Chicago,IL);
University Synagogue (Brentwood, CA); and,
Beth Tzedec (Toronto, Canada).

HESCHEL DAY SCHOOL SUMMER CAMP

Developed online brand and camp registration enrollment website.
Archive of website here:  Home Page : FAQ webpage :
Graphic Design: Solid Promotional Flyer

BROEKMAN communications :: Marketing Agency to the Jewish Community
View more presentations from BROEKMAN communications

VOLUNTEERING & LEADERSHIP ROLES:

  • Men’s Club, Leo Baeck Temple
  • Founder of the University of Judaism Alumni Association of the Undergraduate and Graduate Schools – 2001 – Present
  • Founder of the Valley Beth Shalom Young Men’s Club – 2009 – Present
  • Heschel Day School, Marketing & Website Committee Board Member, 2009-2010
  • Valley Beth Shalom, Website/Marketing Committee, 2008 – 2010
  • B’nai B’rith Youth Organization, Speaker, 2008 – Present
  • Coro Southern California, Board Member, Alumni Association, 1999 – 2001
  • Anti-Defamation League, Salvin Leadership Alumnus, Board Member, 1998-1999
  • B’nai B’rith Youth Organization, Regional and International Leadership 1990-1995
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Pinnacle Realtor Partner

Pinnacle Realtor Partner

PINNACLE ESTATE PROPERTIES, INC.

11+ year partnership since June 2005.

  • Oversee Creative, Graphic Design & printing for 9-office 900+ real estate agency
  • Corporate identity for company including corporate and individual agent listing presentations.
  • PR for 4 office openings + 20th Anniversary Campaign.
  • Developed Estate Division brand
  • Established 2016 new logo and style guide. 
  • Established new 2016 corporate signage program. 
  • Developed monthly company-wide training of online marketing, social networks, and company initiatives.
  • Developed corporate and individual agent listing presentations, including recent 2016
    new listing presentation.
  • 1000+ direct mail campaigns.
  • Handled all business cards for 500+ agents including design (100s of variations) plus printing.
  • Responsible for 45 recruitment campaigns re-branding Pinnacle.
  • Managed 20th Anniversary campaign plus grand opening of 2 offices.

Marketing Director & Graphic Designer for hire for OFFICE & AGENT CAMPAIGNS
* Managing your brand
* Developing a marketing plan for your farm or sphere
* Design time
* Social Network consulting
* Website design/programming
Starting at $85.00 per hour

Typical Starter DESIGN portfolio includes:
– Logo development
– Business Card
– Letterhead
– E-letterhead for word and powerpoint
– Farm & Sphere campaigns including
-Postcards Design, Print and Mail
…..a. Just Listed
…..b. Just Sold
…..c. Door Hangers – Door Knocking – Missed You
…..d. Open House collateral
…..e. Drops and Market Evaluations
…..f. Brochures & Flyers

VIEW some of our work

DESIGN PORTFOLIO

IDENTITY

Business Cards CLICK HERE
• Letterhead
• Envelopes
• Buck Slips
• Greeting Cards
• Website Landing Page(s)
• Listing Presentations
• PowerPoint deck
• SlideShare Profile Development
• Website
• Facebook FanPage
• Linkedin Profile Development
• Twitter Profile Development

MARKETING

• Postcards
• Flyers
• Sell Sheets
• Brochures
• Posters
• Presentation Folders
• Booklets

REAL ESTATE

• Farming Campaigns
• Drops
• Market Evaluations
• Just-A-Notes
• Door Knocking
• Notepads
• Magnets 
• Commercial Developers
• ICSC Members
• Retail Shopping Centers
• Pinnacle Estate Properties Inc.
• ReMax
• Keller Williams
• Coldwell Banker

2016 Pinnacle Estate Properties Listing Presentation

2016 Pinnacle Signage Identity

BUSINESS CARDS

POSTCARDS

Image Gallery Coming Soon.

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Consulting & Business Development

Consulting & Business Development

BROEKMAN communications brings an incredible impact to start-ups, small businesses and non-profits we assist. For over 12 years, BROEKMAN communications has been one of the leading providers of consulting and coaching services to small and medium sized businesses. We help people and organizations unleash their creativity; we empower people and walk them through the process.

  • Assessment

    We assess a prospect’s issues and opportunities, and deliver a roadmap for the improvement of the business’ performance and profitability.

  • Marketing Plan

    We see the big picture and we apply our best marketing plan and the best foot forward.

  • Methodologies

    We work with local entrepreneurs to address their own specific needs, using proven methodologies to identify problem areas and uncover opportunities for the client company.

  • Local, Regional Focus

    While the majority of our clients are in close proximity to Southern California, we have numerous regional, national and internationally clients that we learn from.

  • Industries

    While we have served a broad cross-section of industries, we’ve really honed in on helping start-ups, retail, real estate, entertainment, education, financial services, professional services, technology and non-profits.

  • Next Level Ready?

    To find out how BROEKMAN communications can help your company/organization move to the next level, CLICK BELOW for
    Logo and Identity Campaigns or Photography Booking

    hire-us  photoshoot

Requirements

  • Ideal clients will be open to exploring collaboration in a team environment throughout the brief assessment process.
  • BROEKMAN will bring their professional experience and client will bring their best listening / hearing game to explore ALL elements of a SWOT analysis (exploring Strengths, Weaknesses, Opportunities, Threats).
  • Possess good communication skills so that we can work through the push and pull of the development of our approach, and ultimately of a tailored marketing/branding plan for your organization.
  • Be open to new ideas and creativity. Some new paths open new doors. AND, revisiting tried paths, sometimes yields different (and often better) results when done right.
  • Position requires limited travel to a computer, Skype, email, cell, text and/or telephone, but BROEKMAN is open to building physical meetings into our process.
  • Collaboration is 100% performance based. What you put in is what you get out. Energy invested, creativity/marketing power earned. 🙂
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Who are we

Who are we

It used to be acceptable to throw around words like ‘one stop shop’ or ‘full service’ or ‘jack of all trades’… but it’s 2014 and the reality is – either you have experience in strategy and campaign development or NOT and you either produce good design work (graphics, logos, bcards, websites, brochures, flyers, etc.) or NOT.

No one has ever walked away from BROEKMAN communications saying, “Wow, those guys lack serious design skills.” Nope, not on my watch.

Yes, we all get busy and sometimes, things do take longer than expected. But isn’t getting your brand identity set-up with strategic thought and process worth it? After all this is how you are going to present yourself! AND, please trust that we don’t want something we’re not proud of floating out there.

Our philosophy is to learn what works best for you, the client. Just because we like to email you LOTS of options, doesn’t mean we won’t cater to your preference and desire to sit face-to-face and tweak live.

When you say I really need to get this done now… there are MANY times when we can literally drop our projects and prioritize your immediate need. WHY? Because we care. We are ALL about our clients as if it’s our production. We prioritize our clients, because they immediately become friends… if not like family. We treat others like we want to be treated.

Here there is no boss, no client, no vendor….
we are PARTNERS,
we are a TEAM,
we are COLLABORATORS,
we are HUSTLERS here to get the job done right the first time.
We are motivated to help you execute the best possible plan/campaign/logo/bcard/website/blog/fb/twitter/landing page/ad possible. 🙂

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Expertise

Expertise

BROEKMAN communications Expertise / Capabilities
Marketing Consulting, Identity/Design & Website Development

//Websites, IT & Software//
* .NET
* Access DB
* Apache
* ASP
* CMS
* Cold Fusion
* Drupal
* eCommerce
* Electronic Forms
* Embedded Software
* Facebook
* Forum Software
* iPhone
* Java
* Javascript
* Link Building
* MacOS
* MySpace
* Paypal API
* PHP
* PSD Coding
* Script Installation
* SEO
* Shopping Carts
* Social Networking
* SQL
* System Admin.
* Twitter
* User Interface / IA
* Video Services
* Web Scraping
* Website QA
* Website Security
* WordPress
* XML
* YouTube

//Writing & Content//
* Article Rewriting
* Articles
* Blog
* Copywriting
* eBooks
* Editing
* Forum Posting
* Ghostwriting
* Grant Writing
* PDF
* Powerpoint
* Product Descriptions
* Proofreading
* Publishing
* Report Writing
* Research
* Reviews

//Design, Media & Architecture// 
* Audio Services
* Banner Design
* Building Architecture
* Conceptual Design
* Corporate Identity
* CSS
* Dreamweaver
* Graphic Design
* Illustration
* Illustrator
* Industrial Design
* Layout / Formatting
* Logo Design
* Music
* Packaging / Covers
* Photo Editing
* Photography
* Photoshop
* Print
* PSD to HTML
* QuarkXPress
* Stationery Design
* Voice Talent
* Website Design
* Word

//Data Entry & Admin//
* Customer Support
* Desktop Support
* Excel
* Order Processing
* Phone Support
* Technical Support
* Video Uploading
* Virtual Assistant
* Web Search

//Sales & Marketing //
* Advertising
* Branding
* Craigslist
* CRM
* eBay
* eMarketing
* Leads
* Marketing
* MLM
* Sales
* SEM / Adwords
* Telemarketing

//Business, Accounting, Human Resources & Legal//
* Business Analysis
* Business Plans
* Contracts
* Finance
* Management
* Project Management
* Recruiting

//Engineering & Science//
* CAD/CAM
* Home Design Drafting
* PLA / SCADA
* Project Scheduling
* Statistical Analysis
* Wireless

//Product Sourcing & Manufacturing //
* Buyer Sourcing
* Logistics & Shipping
* Product Sourcing
* Supplier Sourcing

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