Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

CORE SERVICES

• Customer base / DNA analysis
• Key Word Analysis (research, reconnaissance, recommendations)
• Comprehensive Website Analysis & Audit
• Analysis of Statistics (tracking visitors) and marketing intelligence reports
• Competitive Analysis
• Website Optimization – content, copy, keywords and images
• Basic SEO new website best practices
• Search Engine submittals
• Link Building programs / back-link creation
• Social Media SEO Strategies & Profile Development
• Online PR Optimization
• Blog Development & Thought Leadership
• Target audience / channel marketing & SEO

MARKETING, BRANDING & CORPORATE IDENTITY

• brand marketing coach – #2 – in less than 24 hours! competitive word, we go up and down. there as of 3/15, 3/20
  
• branding marketing coach – #3 - in less than 24 hours! 
• corporate identity campaigns – #1
• corporate identity campaign – #4
• brand community and publicity strategy – #5
• corporate image campaigns of 2013 - #6
• branding campaign workplan - #7
• companies offering pr, branding, business development, marketing – #5
• do we lead with branding campaign or website? - #6

SOCIAL MEDIA,  COMMUNICATION & TOOLS

• Blast email program – #1
• Blast email programs – #1
• Blast email campaigns – #3
• blast email - #7 (ahead of constant contact and emma)
• facebook, twitter, instagram, google+ - #5
• how to roll back to wordpress 3.4 - #5
• how to use jotform – #5
• godaddy checking your email - #6
• communications website – #1

REAL ESTATE

• real estate publicity - #1
• real estate pr - #3
• real estate public relations - #1
• realtor publicity – #1
• publicity real estate – #1
• publicity launch real estate – #1
• pr firms real estate – page 1-2
• best publicist real estate - #1
• best publicist real estate los angeles - #1
• NY real estate publicity – #2
• real estate publicity new york – #2
• public relations for real estate consultants – #1
• real estate publicity events - #2
• pr consulting for real estate - #1
• graphic designer expertise real estate - #2 and #3
• texas real estate publicist – #1
• Realtor Marketing Business Development Consultants - #1
• publicity launch new master planned community – #1 and #2
• realtor public relations plan - #3
• how to work public relations into real estate - #7
• pr consultants 90077 – #2
• real estate publicist – #6 or #8
• branding social page for real estate - #4

JEWISH COMMUNITY

• Synagogue Branding - #1
• Jewish community marketing – #1, #2 and #4   (#1 for 4 years)
• Marketing to the jewish community – #1, #5, #6  (#1 for 4 years)
• Jewish Marketing Agency – #1, #3
• Jewish marketing – #2
• Jewish marketing consultant - #2
• marketing strategy jewish clients – #2
• jewish community grants – #7
• jewish marketing plan – #6 and #7

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

• Discuss Business Development.
• Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
• Discuss strategies and marketing avenues.
• Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
• Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
• Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
• New Website or rebranding.
• Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
• Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
• Develop Direct Mail program.
• Develop Blast Email campaigns.
• Develop PR Collateral – Press Kits, EPKs, PR campaigns.    

Advantages of working with me?

• It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
• People work with me because of my personality.
• People work with me because they KNOW I am talented (execution just validates)
• People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
• Marketing guy first along with creative guy
• People work with me because I have a track record
• I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
• People work with me because of my top 10 values
• Traditional business man with out of the box creative mix
• Balance between Integrity/Hard-working and Creative
• Loyalty/Respect… they know they will be taken care of “Got your back”
• Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
• Help people create their legacies and their legends
• Knowledge/Intellect – got a really great toolbox
• Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
• Comfort – Easy to work with
• Responsible – very. Work long on underpromising and overdelivering
• Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

Consulting & Business Development

BROEKMAN communications brings an incredible impact to start-ups, small businesses and non-profits we assist. For over 12 years, BROEKMAN communications has been one of the leading providers of consulting and coaching services to small and medium sized businesses. We help people and organizations unleash their creativity; we empower people and walk them through the process.

• Assessment

  We assess a prospect’s issues and opportunities, and deliver a roadmap for the improvement of the business’ performance and profitability.

• Marketing Plan

  We see the big picture and we apply our best marketing plan and the best foot forward.

• Methodologies

  We work with local entrepreneurs to address their own specific needs, using proven methodologies to identify problem areas and uncover opportunities for the client company.

• Local, Regional Focus

  While the majority of our clients are in close proximity to Southern California, we have numerous regional, national and internationally clients that we learn from.

• Industries

  While we have served a broad cross-section of industries, we’ve really honed in on helping start-ups, retail, real estate, entertainment, education, financial services, professional services, technology and non-profits.

• Next Level Ready?

  To find out how BROEKMAN communications can help your company/organization move to the next level, CLICK BELOW for
  Logo and Identity Campaigns or Photography Booking: 

    

Requirements

• Ideal clients will be open to exploring collaboration in a team environment throughout the brief assessment process.
• BROEKMAN will bring their professional experience and client will bring their best listening / hearing game to explore ALL elements of a SWOT analysis (exploring Strengths, Weaknesses, Opportunities, Threats).
• Possess good communication skills so that we can work through the push and pull of the development of our approach, and ultimately of a tailored marketing/branding plan for your organization.
• Be open to new ideas and creativity. Some new paths open new doors. AND, revisiting tried paths, sometimes yields different (and often better) results when done right.
• Position requires limited travel to a computer, Skype, email, cell, text and/or telephone, but BROEKMAN is open to building physical meetings into our process.
• Collaboration is 100% performance based. What you put in is what you get out. Energy invested, creativity/marketing power earned.

Real Estate Expertise

We’ve got extensive experience with Real Estate Marketing. For over 10 years we’ve been helping realtors throughout the US.

Southern California (Los Angeles, San Fernando Valley, Simi Valley, Ventura County, Orange County), San Francisco and the hip Bay Area, New York City, Miami & Orlando and the Keys in Florida, Texas (Houston, Austin & Dallas), and many other parts of the US!

Our niches include building the following:

• Business Development / Lead Generation / Sales programs

• Executive Coaching

• Brand Strategy &amp Marketing

• Extensive Graphic Design & Printing services

• Logo Development & Identity Campaigns

• Website development

• Search Engine Optimization (SEO)

• Search Engine Marketing – Pay-Per-Click, Advertising, online PR

• Traditional PR & Publicity like office grand openings, promotion of star realtors, and luxury home press

• Celebrity-owned homes and entertainment industry publicity

RECENT MARKETING CONSULTING CLIENTS

1162 VIA DE LA PAZ, PACIFIC PALISADES  - Creative Director
Partnership collaboration with Structure Home, Green Builder Media‘s Vision House LA and Prudential in Brentwood. Developed website and online brand. www.1162ViaDeLaPaz.com

THE SLIDING DOOR COMPANY – Social Media Director 
Developed online marketing strategy, including marketing intelligence, website audit, visitor tracking mechanisms, blast email campaigns and creative and resource allocation. Authored social media plan and launched social media platforms including: https://www.facebook.com/TheSlidingDoorCo ~ https://twitter.com/#!/SlidingDoorCo

KALIA LIVING  – Social Media/Creative Director
Four (4) master plan communities of Luxury homes in Costa Rica – 1500+ acres. Rebrand company. Launched outreach campaign. Extensive social media, blogging, + affiliate campaigns.
www.kalialiving.com 

WEINTRAUB REAL ESTATE GROUP  / MALIBU LUMBER YARD – Creative Director
Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house Private Consulting – “supplementary” to ad/pr agencies. www.malibulumberyard.com 

WEINTRAUB FINANCIAL SERVICES  - Creative Director
Started new Identity Campaign including rebranding to Weintraub Real Estate Group. Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.  

CONSENSUS PLANNING GROUP – Marketing  Manager/Creative Director
Marketing Manager for Land Use/Entitlement PR Firm
Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan, including developing new website. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive web, blog, design, and pr experience.

RESCH POLSTER BERGER LLP
Web Developer/Marketing Manager
Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property. Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization. Developed CMS system using WordPress. View at www.RPBlaw.com.

PEITZMAN WEG & KEMPINSKY
Web Developer/Marketing Manager
Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate. Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system. Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work. View at www.PWKllp.com.

ROSANO & PARTNERS
Marketing Director & Creative Director
Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies. Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

PINNACLE ESTATE PROPERTIES INC. – Creative Director/Marketing Director
Creative/Marketing Director for 8 years; Partnership since June 2005.
1000+ direct mail campaigns.
Corporate identity for company including corporate and individual agent listing presentations.
Handled all business cards for 800+ agents.
Trained 900+ agents across 8 offices on using Social Media.
PR for 3 office openings + 20th Anniversary Campaign.

COLDWELL BANKER – Publicist/Marketing Manager
Developed 100th Anniversary Campaign for Valley-based offices of Coldwell Banker.

EXTENSIVE WEBSITE + IDENTITY DEVELOPMENT

1162ViaDeLaPaz.com – $4M Luxury Green Home in Pacific Palisades
Rodeo Capital - Real Estate Investment & Loan Firm
Casa de Los Angeles – Luxury vacation rental house in Punta Leona, Costa Rica 
Kalia Living - Four master-planned communities made of Luxury Green/Eco Homes in Guanacoste, Costa Rica 
Costa Rica Luxury Homes- Brochure Website 
TDG Corporation – Shopping Center Developer Identity Program (logo, website, project websites) NEW STAGING SITE
Pacific Trust Escrow
StephaniePayab.com – Stephanie Payab, Prudential Realtor Website 
Stephanie & Marlene - partnership of two agents, tied to promotion!
MichaelGalieote.com – REALTOR website
Advanced Builder LA / Elite Home Builder - New website and marketing for two+ year
OwenSells.com – ‘Celebrity’ Rockstar Realtor
Chateau de Soleil - Affordable Housing project – logo and website
Lightning Modification – Loan Modification identity + website
Wealthpoint Equity Ventures – Investment Firm
$50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large dbase of foreclosures
SJA Strategies (public affairs) – Public Affairs/PR Firm specializing in Real Estate Entitlement – company logo and website
3-B’z Painting Co. – Residential/Commercial Painting Company
Roman Group LLC - Identity campaign – logo/bcards/letterhead + website
Debibi Strategic Partners – founding partner

REAL ESTATE LAW FIRMS

Margulies Faith Law (www.MarguliesFaithLaw.com) – New merger between two real estate/bankruptcy law firms
Landsberg & Associates
Resch Polster Berger LLP - developed new WordPress-based site
Margulies Law Firm – New 2009/2010-launched WordPress-based site
Peitzman Kempinsky Weg LLC (budgeted facelift prior to new launch)

CASE STUDY: LUXURY SHOPPING CENTER

Creative Director for Malibu Lumber Yard.

Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.

PROJECT HISTORY

* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.

ABOUT MLY

Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
www.malibulumberyard.com

Creative Director for Champion Real Estate Company

Develop new corporate identity starting with investor corporate brochure.

Pinnacle Realtor Partner

PINNACLE ESTATE PROPERTIES, INC.
Long-term 8-year partnership;
Collaborating since June 2005!

*Developed estate division brand for 8-office 800+ agent real estate company.
*Establish/maintain identity style guide and oversee all corporate branding.
*Oversaw monthly company-wide training of online marketing, social networks,
and company initiatives.
*Developed corporate and individual agent listing presentations.
*Developed over 1000 direct mail / postcard campaigns and 150+ flyers & brochures
*Over 800+ business cards printed (nearly 2000 variations and templates) to date
*Responsible for numerous print advertising campaigns as well as over
45 corporate recruitment campaigns to competitive RE offices.
* Managed 20th Anniversary campaign plus grand opening of 2 offices.

Marketing Director & Graphic Designer for hire for OFFICE & AGENT CAMPAIGNS
* Managing your brand
* Developing a marketing plan for your farm or sphere
* Design time
* Social Network consulting
* Website design/programming
Starting at $85.00 per hour

Typical Starter DESIGN portfolio includes:
- Logo development
- Business Card
- Letterhead
- E-letterhead for word and powerpoint
- Farm & Sphere campaigns including
-Postcards Design, Print and Mail
…..a. Just Listed
…..b. Just Sold
…..c. Door Hangers – Door Knocking – Missed You
…..d. Open House collateral
…..e. Drops and Market Evaluations
…..f. Brochures & Flyers

VIEW some of our work

DESIGN PORTFOLIO

IDENTITY

• Business Cards CLICK HERE
• Letterhead
• Envelopes
• Buck Slips
• Greeting Cards
• Website Landing Page(s)
• Listing Presentations
• PowerPoint deck
• SlideShare Profile Development
• Website
• Facebook FanPage
• Linkedin Profile Development
• Twitter Profile Development

MARKETING

• Postcards
• Flyers
• Sell Sheets
• Brochures
• Posters
• Presentation Folders
• Booklets

REAL ESTATE

• Farming Campaigns
• Drops
• Market Evaluations
• Just-A-Notes
• Door Knocking
• Notepads
• Magnets 
• Commercial Developers
• ICSC Members
• Retail Shopping Centers
• Pinnacle Estate Properties Inc.
• ReMax
• Keller Williams
• Coldwell Banker

BUSINESS CARDS

PRESENTATION BOOK

Image Gallery Coming Soon.

POSTCARDS

Image Gallery Coming Soon.

Solid Portfolio

Websites we’ve Designed, Coded and Launched

Image Packaging

One Stop Shop for:

• *Logo Design
• *Website Development
• *Collateral Development
• *Business Cards
• *Social Networking Identity

Take your business development to new heights in an instant.
You are just starting your new venture or you’re ready to take your operation to the next level. In either case, you need help getting motivated and connected. We will provide you with the tools, skills and resources you need to develop your business and build your brand.

Integrated Tools to Support Your Long-Term Success:

• * Motivational Coaching to inspire your desire and commitment
• * Marketing Training to acquire branding, advertising, online social networking and public relations knowledge
• * Communication Coaching to provide you with the vital skills you need to sell your products and services
• * Website Development along with SEO (Search Engine Optimization) consulting to create and/or expand your online presence
• * Logo Design to establish your identity and creative for print and web
• * Business Cards with the right look and feel to reach your target audience
• * Marketing Materials (tri-fold brochure or flyer or postcard) to generate leads and attract customers

Guarantee Your Success by developing your leadership skills

We offer a unique program tailored to meet all of your needs, from top to bottom, efficiently and systematically. We have extensive experience working with companies and individuals and know it is not easy to do all that it takes to build and sustain a thriving business. We designed our comprehensive approach in order to customize and deliver the goods you want (website, logo, business cards, postcards, brochures, flyers, etc.) and to simultaneously provide you with the tools you need to succeed (networking skills, negotiation skills, sales tools, persuasive communication tactics).

The breakthrough model that gives you the complete plan and the whole picture:

STEP 1: Your individually tailored marketing plan will begin with a one-day marketing workshop that will focus your marketing goals and objectives. Our team of expert coaches and consultants will inspire you, teach you and guide you. Participating members of the workshop will instantaneously become part of your network, supporting your success as your newly created mastermind group.

Workshop Schedule:

9am-10am:      Motivational Keynote Presentation

10am-11am:    Marketing Training Part I:  Branding, Advertising & PR

11am-12pm:    Marketing Training Part II: Online Social Networking

12pm – 1pm:  Lunch & Networking Workshop

1pm – 2pm:    Communication Training Part I: Tools for Selling Your Products and Services

2pm-3pm:       Communication Training Part II: Tools for building customer loyalty

STEP 2: Following your participation in the one-day workshop, you will schedule an individual consulting session in order to design your marketing materials.

Marketing Material Deliverables:

WordPress-driven Website

Custom Logo Design

Business Card Design (first 1000 printed included)

Tri-fold Brochure Design or Postcard Design or Flyer Design

Individual consulting sessions include up to 3 hours of one-on-one meetings or phone calls under the single $5,000 registration fee.

The $5,000 fee includes participation in the one-day marketing workshop, training by our team of expert motivational speakers, communication coaches and marketing consultants. It also includes up to 3 hours of individual consulting sessions and marketing material deliverables, including a WordPress-driven website, custom logo design, business card design with 1000 printed cards, and the design of one of the following: Tri-fold brochure, postcard or flyer.

Additional sessions with our consultants or coaches are available on an hourly fee-based structure. Printing charges not included.

Services

Services include:
* Originate and implement strategic multi-tiered marketing and public relations programs;
* Consult leadership and boards on branding, marketing & PR;
* Develop strategic partnerships for publicity and promotion;
* Produce parties, conferences, launches, and premiers;
* Develop websites, CMS solutions and CRM programs;
* Design identity campaigns and marketing collateral;
* Develop and moderate social media campaigns;
* Oversee search engine optimization and online advertising;
* Increase visibility and awareness to improve image and boost event participation & donations.

As a true connector, building and maintaining a strong network has been key to my success.