Tag Archives: search engine optimization

Best 2014 WordPress plugins for SEO/Search Engine Optimization

Best 2014 WordPress plugins for SEO/Search Engine Optimization

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PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:

This is by far MY MOST USED wordpress plugin since 2011. It’s goal is to improves your website SEO.

Write better content and have a fully optimized WordPress site using the WordPress SEO plugin by Yoast.
Screenshot 2014-06-04 08.29.44

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/google-sitemap-generator.4.0.5.zip

BENEFITS:

Google XML Sitemaps WordPress Plugin is an amazing tool that generates the special XML sitemap that, when it is constantly submitted and resubmitted to search engines like Google, Bing, Yahoo and Ask.com, better index your website and your blog.

For indexing our web pages faster and easier, we must need to provide a guidance to search engines with the sitemap file.

With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.

The plugin supports all kinds of WordPress generated pages as well as custom URLs.

Additionally it notifies all major search engines every time you create a post about the new content.

Screenshot 2014-06-04 08.28.41

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip 

BENEFITS:

All in One SEO Pack is a WordPress SEO plugin to automatically optimize your WordPress blog for Search Engines such as Google.

This is the one of the competitive WordPress plugins side by side with WordPress SEO by Yoast!

Screenshot 2014-06-04 08.29.06

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:
W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration. W3 Total Cache is the advanced version of WP Super Cache. If you know what you’re doing, it can be a powerful tool. If you’re like me with trial & error, you can also DESTROY a site’s performance. SO make sure to hire someone with experience instead of learning the hard way!

VERSUS THE ONE THAT’S EASIER OUT OF THE BOX….

WP Super Cache

WP Super Cache is a plugin for WordPress that generates static HTML pages from your dynamic WordPress blog. Once static pages are generated, those pages are displayed to visitors, using less server resources than dynamic webpages. Plugin allows your website to handle more simultaneous visitors and also typically loads much faster than without the caching plugin.

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

Screenshot 2014-06-04 08.28.53

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:

Breadcrumb NavXT, the successor to the popular WordPress plugin Breadcrumb Navigation XT, was written from the ground up to be better than its ancestor. This plugin generates locational breadcrumb trails for your WordPress powered blog or website. These breadcrumb trails are highly customizable to suit the needs of just about any website running WordPress. The Administrative interface makes setting options easy, while a direct class access is available for theme developers and more adventurous users.

Screenshot 2014-06-04 08.28.59

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:

SEO Friendly Images is a WordPress SEO plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

ALT attribute is important part of search engine optimization. It describes your images to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

Simple URLs

Simple URLs is a complete URL management system that allows you create, manage, and track outbound links from your site.

Simple URLs is a complete URL management system that allows you create, manage, and track outbound links from your site by using custom post types and 301 redirects.

It adds a new custom post type to your Admin menu, where you can create, edit, delete, and manage URLs. It stores click counts in the form of a custom field on that custom post type, so it scales really well.

And by avoiding page based redirects, which is the current trend in masking affiliate links, we avoid any issues with permalink conflicts, and therefore avoid any performance issues.

 

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72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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Website Development with WordPress

Website Development with WordPress

BROEKMAN communications has a 15-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center! Our core offering now is website development using WordPress. From helping translate your vision to acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.

We enable our clients to:
• Raise their profile and enhance site design with better content restructure home page; introduce headers & sliders; and more;
• Make site more dynamic with great calls to action pushing b2b and b2c initiatives;
• Promote company services more effectively for prospective clients and business development purposes;
• Create new portals and evolve old websites to be warmer, more inviting, dynamic and interactive;
• Empower staff to easily make changes and are NOT reliant on busy & backed-up IT department (or expensive guys like us!);
• Create platform for future expansion including blast email integration, salesforce/CRM integration, SEO and other desirable / needed modules; and,
• Effectively brand website as a community home to make current clients proud of their association helping improve retention.

Did you know that 17% of all sites online now use WORDPRESS?

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Search Engine Optimization

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

CORE SERVICES

  • Customer base / DNA analysis
  • Key Word Analysis (research, reconnaissance, recommendations)
  • Comprehensive Website Analysis & Audit
  • Analysis of Statistics (tracking visitors) and marketing intelligence reports
  • Competitive Analysis
  • Website Optimization – content, copy, keywords and images
  • Basic SEO new website best practices
  • Search Engine submittals
  • Link Building programs / back-link creation
  • Social Media SEO Strategies & Profile Development
  • Online PR Optimization
  • Blog Development & Thought Leadership
  • Target audience / channel marketing & SEO

MARKETING, BRANDING & CORPORATE IDENTITY

SOCIAL MEDIA,  COMMUNICATION & TOOLS

REAL ESTATE

JEWISH COMMUNITY

  • Synagogue Branding – #1
  • Jewish community marketing – #1, #2 and #4   (#1 for 4 years)
  • Marketing to the jewish community – #1, #5, #6  (#1 for 4 years)
  • Jewish Marketing Agency – #1, #3
  • Jewish marketing – #2
  • Jewish marketing consultant – #2
  • marketing strategy jewish clients – #2
  • jewish community grants – #7
  • jewish marketing plan – #6 and #7

RANDOM ONES

  • Google “communications websites” – #1
  • Google “b.c.” or “bc” –
  • Google “broekman partner”
  • Google “godaddy email on iphone” – #6 along with ONLY godaddy links
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