Tag Archives: social media

How to Create a Hashtag

How to Create a Hashtag

Why do you need a Hashtag?

Hashtags enable businesses to help consumers find them through social media.

Often times, people will search a hashtag on Google or on Twitter/Facebook/Instagram. Using them enables folks to remember you by your brand or promote a call to action.

The goal is to help users find you through tracking a popular topic or trending “hashtag” OR to search based on your brand name, product or service offering.

Registered Hashtags and ones that are “tagged” on news items, articles, posts, social media status updates – are trackable and traceable.

Whether it’s to support a promotion or a campaign, hashtags provide companies with the ability to organize and direct conversations and engagements with consumer audiences.

I’ll make this real simple.

Go to the TWUBS website by clicking here:
https://twubs.com/p/register-hashtag

Once you enter a hashtag you are interesting in obtaining, TWUBS will do a quick search to see if anyone claimed it already.

Search for your hashtag.

If it’s taken, you’ll get a red alert “Sorry! Hashtag is already registered.” notification.

If not, you’ll get a GREEN alert letting you know that your desired hashtag is available.

Then you’ll begin describing the hashtag for type of event, organization type and topic (yes, you can type in and create your own topic if missing from the pre-approved suggested topics).

Upload your title, description and a headshot/profile badge image, and you’re set!

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Linkedin – How to edit your profile

Editing Your Profile

Courtesy of LINKEDIN: How do I edit my profile?

Last Reviewed: 12/10/2014

You can go to your profile and move your cursor over any section and click to add or remove content:

You can also individually add, change, or remove content on your profile. For most items:

  1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
  2. Scroll to the section you’d like to edit and move your cursor over it.
  3. Click into the field and add or remove text.
  4. Click Save.

You can click the View Profile As button in the top section to see how your profile looks to your connections and the public.

Sections you can edit in your profile:

  1. Name – First, last, and former names.
  2. Headline – This information will default to your current job title. Learn how to update your professional headline. Note: If your headline is the same as your current position, the current position won’t display in the top section of your profile.
  3. Location – Learn how to update the location listed on your profile.
  4. Industry – Learn how to update the industry on your profile.
  5. Photo – Learn how to add a professional photo of yourself.
  6. Contact Info – Learn more about editing your Contact Info, including your email, phone, IM, and address (only visible to connections), as well as your Twitter handle and web sites.
  7. Summary – Information about your mission, accomplishments, and goals.
  8. Experience – Professional positions and experience, including jobs, volunteer posts, military, board of directors, nonprofit, or pro sports. Learn more about adding, editing, or removing these items.
  9. Education – School and educational information. Learn more about adding or removing education.
  10. Recommendations – You can request professional recommendations and display them on your profile. Learn more about recommendations.
  11. Certifications – Certifications, licensures, or clearances you’ve attained can be added as a new section. Learn how to add certifications and other sections.
  12. Courses – Adding your body of coursework can help your education to stand out.
  13. Honors & Awards – Show off your hard-earned awards.
  14. Languages – Languages you understand or speak.
  15. Organizations – List the organizations or associations you’ve been a part of along with your role.
  16. Patents – Any patents you’ve applied for or received.
  17. Publications – Publications that have featured your work.
  18. Projects – Showcase the projects you’ve worked on, along with team members. Learn more about Projects.
  19. Skills & Endorsements – A relevant list of skills on your profile will help others to understand your strengths and improve your ability to be found when opportunities present themselves. Learn how toadd and remove skills on your profile. You can display endorsements of your skills that your colleagues have given you. Learn more about skill endorsements.
  20. Test Scores – List your scores on tests to highlight high achievement.
  21. Volunteer Experience & Causes – Organizations you support, causes you care about, and the types of volunteer opportunities you’re looking for.
  22. Additional Information – Interests, personal details like your birthday or marital status, and advice for people who want to contact you.
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Guide to Non-Profit Marketing in 2015

Guide to Non-Profit Marketing in 2015

I run a boutique marketing agency with a presence in Los Angeles and Newport Beach serving non-profit clientele throughout the US, Canada, Europe and the Middle East.

I’m passionate about providing my “champagne marketing on a beer budget” for-profit/corporate resources, tools & experience and assist non-profits and start-ups to “catch up” to their perceived competitors.

My firm provides an incubator/investor full-service no-holds-barred approach to helping our clients achieve their goals. Our core offering includes:

* Brand Management & Identity Campaigns

* Anniversary Campaigns, Celebrity Endorsements & Traditional PR

* Marketing Plan Development & Implementation

* Website / Content Management System Development {CMS}

* Search Engine Optimization {SEO} & Online PR

* Social Media Campaigns & Moderation

* Online Advertising, Pay-Per-Click & Facebook

* Donor Relations Campaign Development

* Community Engagement Marketing

* Leadership & Board Consulting

* Event Production & Sponsorship

I’ve been speaking to university students at USC, UCLA, AJU and numerous youth organizations for the past 14 years. Since my early days at Universal Studios Television, I have helped translate my experience of being in a small start-up environment within the studio system with limited resources/budgets/funding, and how we stretched our perception, brand proposition, experience and value to the limit when creating multi-million dollar campaigns on a shoestring budget out of thin air based on HOT air! I represent the entertainment and corporate environment of learning from “the man” to help the proletariat, the underdog, the hustler, the cause related fighter, etc.

With nearly 20 years professional work experience with non-profits, foundations and cause marketing, Jeremy Broekman is leading a workshop based on real-world experience with real client examples showcasing the benchmarks of donor relations and member relations campaigns that will change the face of your non-profit.

With a mixture of lexture, motivational speaking, experiential exercises, and real off-the-cuff participant client improvement, participants will walk out of this workshop renewed, motivated, reenergized and empowered to take next steps to change their organization’s direction asap.

* How to use social media more effectively

* Creating PR opportunities of existing community activities

* Developing a stronger marketing plan with old guard/conservative leadership

* Baby steps to changing the face of the organizations marketing

* Rethinking your organization’s touchpoints with members and donors and improve the engagement to increase membership and donors

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How to write a recommendation on Linkedin

How to write a recommendation on Linkedin

We’ve all been asked to write a Linkedin recommendation before OR we’ve asked someone else to help us out and ENDORSE us. As sales, marketing, PR and business development people, we live & die by our reputations and the referrals we receive from those that hold us in high regard. Here is a great step by step look at how to do an endorsement!!!!

STEP 1: Go to contact in Linkedin that you’d like to Recommend.
Click the arrow next to “Send a Message” and a pull-down menu will appear.
Choose “Recommend”!
 Screenshot 2014-01-14 13.09.40

STEP 2: Clarify Relationship
A pop-up will appear clarifying how you know the person – Colleague, Service Provider, Business Partner or Student.

Screenshot 2014-01-14 13.09.45

STEP 3: Now you are at the Make a Recommendation form

Alternative way to start process is to follow this link:
https://www.linkedin.com/recommendations?csp=&trk=tab_make_rec
Type in the Connection from your Contacts…

Screenshot 2014-01-14 13.10.01

 

STEP 4: Choose the “Position” you are recommending your Contact for. The most recent “job” will appear at the top, but a full list of all jobs on their Linkedin Profile will appear in case it’s for a “past” position or secondary position.

 

Screenshot 2014-01-14 13.10.10

STEP 5: Choose the Category type. In my case it’s “Business Consultant” or “Graphic/Web Designer” as my role in helping you! Screenshot 2014-01-14 13.10.14

STEP 6: Choose the year/dates

Screenshot 2014-01-14 13.10.18

STEP 7: Choose from the list of 7 attributes that most closely align with your experience in collaborating.

Screenshot 2014-01-14 13.10.53

STEP 8: Write a recommendation that truly captures your experience.
Remember, we consultants live by our referrals.

Screenshot 2014-01-14 13.10.55

 

 

Then READ The Daily Muse’s Adrian Granzella Larssen’s amazing

“Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation”

by , December 2, 2013

Most of us have worked with great colleagues, bosses, and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.

Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. What should you say that will make your contact stand out—but still sound genuine? Should you describe every amazing skill this person has—or keep it short and sweet?

Don’t worry. We’ve turned that daunting task into a five-step (and five-minute) process. Next timeyou’re asked to recommend someone, follow this template (complete with sample lines to cut and paste—we won’t tell!).

 

Step 1: Start With a Knockout Line

As with any good writing, you want to start with a line that grabs your audience and makes them want to read more. (After all, what good is a great recommendation if no one reads all the way through?)

Ideally, this line will show right away what an awesome person your recommendee is. Be careful, though, to avoid phrases like “one of the best” or “one of my favorite employees”—while, no, not everyone’s going to be the ultimate superlative, there are plenty of words and phrases that sound just as strong, but less qualified.

It’s rare that you come across standout talent like Mike.”

Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked for Susan.”

‘Ridiculously efficient’ is the phrase that comes to mind when I think about Tim.”

 

Step 2: Describe Your Relationship

Next, you’ll want to give the reader some context as to how you know the person, including your reporting relationship, what you worked on together, and the length of time you’ve known each other. While you don’t have to give all the details (LinkedIn will show the company and both of your job titles on your recommendation), it’s important to let readers know why you’re qualified to give the recommendation. (And, of course, be sure to note that it was a positive working relationship!)

I had the pleasure of working with Jim for two years at the Smith Company, collaborating on several project teams.”

I hired Carrie as a freelance designer in 2011 after seeing her online portfolio, and she’s completed six flawless projects for me since then.”

Mark expertly filled the role of social media coordinator for my company’s marketing team for just over a year.”

 

Step 3: Share a Standout Trait

If you’re recommending someone, there’s a good chance you think he or she is smart, talented, organized, wonderful to work with, the list goes on. So, there’s no need to use the limited characters in your recommendation to state the obvious.

Instead, think about one or two things this person does better than anything else—or that really stand out to you above others—and focus your recommendation there. You can also ask the person if there’s something he or she would like you to talk about: For example, if she was your executive assistant but is now applying to her first management role, she’ll likely want you to highlight her experience managing volunteers over her organizational skills.

I was particularly impressed by Kelly’s ability to handle even the toughest clients—and effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her.”

I was always in awe of Fred’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages.”

Matt’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”

 

Step 4: Add a Touch of Personality

Let’s face it: Everyone wants to hire someone who not only gets the job done, but who’s also great to work with. So, if you can share a tidbit about what it’s like to work with this person or some insight into his or her personality, do so! (Just, you know, know your audience. “Sophie planned the best office happy hours ever!” might not go over so well with her future employers.)

Oh, and she made sure our Monday morning staff meetings were never without bagels and coffee. Talk about motivating a team!”

And we still miss her on the office softball league!”

No matter how tense a meeting, Annie made sure everyone left with a smile.”

 

Step 5: End With Your Solid Recommendation

Finally, it’s always nice to seal your recommendation with a final line that makes it clear that you give your contact an enthusiastic thumbs-up. You don’t need to do much here—think short, sweet, and solid.

Allison would be an asset to any team.”

 

As a team member or a leader, Steve earns my highest recommendation.”

Any employee would be lucky to have Michelle as a manager.”

 

Try It!

While we recommend following the steps above to create a new recommendation for each contact, here’s a quick example of how to put them all together (and a template to use if you’re pressed for time!).

[Descriptive phrase] is the phrase that comes to mind when I think about [name]. I’ve had the pleasure of knowing [name] for [length of time], during which [description of your working relationship]. Above all, I was impressed with [name]’s ability to [description of what makes person really stand out]. And, of course, his/her [personality trait].[Name] would be a true asset for any positions requiring [1-2 skills needed for position] and comes with my heartfelt recommendation.

 

That’s it—five steps, five lines, and five minutes to a recommendation that will make sure your contact shines.

ABOUT THE AUTHOR

Adrian Granzella Larssen is the Editor-in-Chief of The Daily Muse (but was also an event planner, a marketer, and an online communications strategist before finding her dream job). A proud two-time alumna of Pepperdine University, she splits her time between New York and Los Angeles and never says no to an international adventure. Say hi on Twitter @adriangranzella.

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How to rock social media in 30 minutes a day

Fantastic infographic on HOW TO ROCK SOCIAL MEDIA with real thought & strategy shared with permission from the fabulous team at Pardot
http://www.pardot.com/infographic/rock-social-media-30-minutes-day-infographic/

rock-social-media-infographic

LARGER Original posted here: Download this infographic.

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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How to use Pinterest

How to use Pinterest

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!
What is Pinterest?


Screen Shot 2013-06-19 at 10.25.32 AM

Add, edit or delete a board

What’s a board? | Add a board | Edit or delete a board | Edit a board cover


What’s a board?

A board is a set of pins. You can create a board for any topic, such as Cool Posters, Recipes for Dinner, or Wishlist. You can add as many pins to a board as you want.


Add a board

  1. Click your name in the profile menu to go to your profile.
  2. Click Create a Board.
  3. Choose a name and category for your board. You can also make the board secret or invite others to pin to it.
  4. Click Save Changes when you’re finished.

createaboard

You can also add a new board while you’re pinning:

  1. Open the board picker
  2. Type a title for your new board in the Create New Board field
  3. Click Create

createaboardrepindialogue


Edit or delete a board

  1. Go to the board and click Edit
  2. Or, open up the board and click Edit Board
  3. Make any changes to the board info
  4. Click Save Changes
  5. Use the Delete Board button if you want to permanently delete your board
    • When you delete a board, all the pins on that board are deleted as well. We can’t restore delete pins or boards, so be careful!

editboardrep


Edit a board cover

Board covers default to the first pin on the board, or you can choose your own:

  1. Hover over the board and click Change Cover
  2. Scroll through your pins and pick your cover
  3. Click Save Changes when you’re done

changeboardcoverrep

Pins, repins and likes

What’s a pin?| What’s a repin? | What’s a like? | See repins and likes on your pins


What’s a pin?

A pin is an image or video you add to Pinterest. You can add a pin from a website using the Pin It button or from the site’s URL, or you can upload an image right from your computer. All pins link back to their original source.

Add a pin with the Pin It button:

  1. Add the Pin It button to your browser
  2. Find an image on a website that you want to pin and click the Pin It button
  3. Select the image you’d like to pin
  4. Choose the board for your pin and add a description
  5. Click Pin It

Find a pin from a website:

  1. Hover over the profile menu and click Add pin
  2. Type in the website’s address
  3. Click Find Images

Upload a pin from your computer:

  1. Hover over the profile menu and click Add pin
  2. Click Choose Pin and find the file on your computer
  3. Choose the board you’ll pin to and add a description to your pin
  4. Click Pin It

Note: You can only pin JPG, PNG, and GIF image files. You can upload a high resolution image, but you’ll notice a change in quality once you upload the file – we don’t display high resolution images on Pinterest.


What’s a repin?

You can repin any pin you’ve found on Pinterest to your own board. When you repin, the user who first pinned the image will also get credit. A repin keeps the source of the original pin no matter how many times it’s repinned.

To repin a pin:

  1. Hover over the pin and click Pin It. Or, open up the pin to the large view and click Pin It.
  2. Choose the board you’ll pin to and add a description to your pin.
  3. Click Pin It.

What’s a like?

Liking a pin adds the pin to your profile’s likes section rather than a specific board.

To like a pin, hover over the pin and click Like.

 

whatsalike


See repins and likes on your pins

You can see who has repinned or liked your pins:

  1. Click on your pin to see its full size
  2. Click on the number next to the Pin It or Like button
  3. For repins, you’ll see the board a pin was repinned to; for likes, you’ll see the person who liked it

pinsandlikes

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BROEKMAN extension classes – How to edit your website!

BROEKMAN extension classes – How to edit your website!

Ever wanted to learn how to do basic HTML? Learn the principles that will empower you to manage your own website or blog?
Don’t necessary want all the responsibility, but would love to learn the principles of managing?

Well, Jeremy Broekman has just the right amount of patience to teach just about anyone
how to overcome their fear of BREAKING THE CODE and learning the principles of managing it.
As part of our engagements in website development, we always try to teach our clients the
principles so that when errors happen things can be fixed pretty easily with a basic understanding.

Interested? Use our contact form and we’ll let know you when the next class fills up!

COURSES can be conducted online using Join.me, GoToMeeting screen-sharing technology combined with a conference call! If you are a Greater Los Angeles or OC local, Broekman can meet live in person!

contact-us

COURSES INCLUDE:

  • How to Use WORDPRESS – $85.00/hour
  • Basics of html – $85.00/hour
  • 2-hour private one-on-one session – $150.00 flat fee
  • Private training for marketing & communication department – prices range per person
  • Beginners Crash course – $275-
  • Intermediate Crash course (have basic skills, but want to go to next level) – $350-
  • Become a Website Developer (ready for the whole lot!) – $850-

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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Social Media Consulting

Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

Want to see my PINTEREST Board approach to showing you things we care about?

pinterest.com/broekmancomm/social-media/

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve.

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge! 

JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800

 

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!!

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
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Wordpress Marketing Director + Creative Director + Principal

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