Tag Archives: twitter

How to Create a Hashtag

How to Create a Hashtag

Why do you need a Hashtag?

Hashtags enable businesses to help consumers find them through social media.

Often times, people will search a hashtag on Google or on Twitter/Facebook/Instagram. Using them enables folks to remember you by your brand or promote a call to action.

The goal is to help users find you through tracking a popular topic or trending “hashtag” OR to search based on your brand name, product or service offering.

Registered Hashtags and ones that are “tagged” on news items, articles, posts, social media status updates – are trackable and traceable.

Whether it’s to support a promotion or a campaign, hashtags provide companies with the ability to organize and direct conversations and engagements with consumer audiences.

I’ll make this real simple.

Go to the TWUBS website by clicking here:
https://twubs.com/p/register-hashtag

Once you enter a hashtag you are interesting in obtaining, TWUBS will do a quick search to see if anyone claimed it already.

Search for your hashtag.

If it’s taken, you’ll get a red alert “Sorry! Hashtag is already registered.” notification.

If not, you’ll get a GREEN alert letting you know that your desired hashtag is available.

Then you’ll begin describing the hashtag for type of event, organization type and topic (yes, you can type in and create your own topic if missing from the pre-approved suggested topics).

Upload your title, description and a headshot/profile badge image, and you’re set!

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How to use Twitter for your business

How to use Twitter for your business

Repost of Twitter’s Lindsay Logan (@wingersf), Small Business Team

One of the best ways to learn about marketing on Twitter is through real examples from small and medium-sized businesses (SMBs). Recently, we spoke with a group of these companies about how they use Twitter as a business tool, the results they’ve seen, and their tips for success.

We partnered with research firm DB5 to survey 1100 SMB owners and employees in the U.S. Those surveyed work on their company’s digital marketing strategy, and are active Twitter users and advertisers. Visual.ly helped us create an infographic to detail the full survey results, which revealed that SMBs see Twitter as an effective marketing tool that enables them to accomplish their advertising goals.

Click on image for shareable version

Interestingly, two-thirds (66%) of respondents believe that they have not yet fully maximized their Twitter presence. As a result, we’ve created a number of educational tools to help SMBs best leverage Twitter:

Once you’ve mastered the fundamentals of Twitter, you can also use Twitter Ads to better connect with your target audience and amplify your organic strategy. Learn more about how Twitter Ads can help your business here.

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How to rock social media in 30 minutes a day

Fantastic infographic on HOW TO ROCK SOCIAL MEDIA with real thought & strategy shared with permission from the fabulous team at Pardot
http://www.pardot.com/infographic/rock-social-media-30-minutes-day-infographic/

rock-social-media-infographic

LARGER Original posted here: Download this infographic.

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72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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guide to launching twitter ads @broekman

guide to launching twitter ads @broekman


Guide to launching Twitter Ads

With experience in utilizing Google Pay-Per-Click and Facebook Ads to drive foot traffic and sales,
we can definitely leverage and exploit how to utilize TWITTER ADs to ….

1) Target key audiences with services, announcements or events to gain visibility and build awareness
2) Launch a new app!
3) Increase Followers
4) Get eyeballs on Promoted Tweets
5) Get client accounts Promoted for special events

Follow and send me a message to learn more

https://twitter.com/broekman

TWITTER KEY DOCUMENTS TO REVIEW

Review Twitter Branding Guidelines to using their brand as well as the below Terms for TWITTER advertising!

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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Social Media Consulting

Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

Want to see my PINTEREST Board approach to showing you things we care about?

pinterest.com/broekmancomm/social-media/

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve.

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge! 

JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800

 

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!!

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
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Skype

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Wordpress Marketing Director + Creative Director + Principal

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