Tag Archives: wordpress

9 Hidden Features in the WordPress Media Library Only Power Users Know

9 Hidden Features in the WordPress Media Library Only Power Users Know

Discovered amazing article written by Tom Ewer of wpmudev! Solid resources & tips here. READ BELOW!

https://premium.wpmudev.org/blog/wordpress-media-library-hidden-features/
Published on September 12, 2015

HIGHLIGHTS

  • Can use as FREE image compression tool
  • Create central repository of all images for project
  • Quick editing tools for work on the road (vs using Photoshop, Lightroom, Illustrator, etc.)
  • Using FREE downML – Download Media Library plugin and you’ll be able
    to download a zip file of your entire library!

9 Hidden Features in the WordPress Media Library Only Power Users Know

The WordPress media library can do a lot more than just store your media files. It is a powerful tool that covers all of your media management needs and more, and I’m going to tell you everything you need to know about it.

In this article, I’ll explain how you can leverage your library to its full potential – discussing everything from image uploading to image compression and uploading limits to the effects of cropping.

I’ll also cover media management in WordPress and image editing using the library. Finally, I’ll present you with techniques on how you can organize and download your entire library without having to use an FTP client.

Let’s get cracking!

The WordPress Media Library.
The WordPress Media Library.

An Introduction to the Media Library

The WordPress Media Library is essentially a directory of every single media file that has been uploaded to your site (whether it is ultimately published or not).

Media files include images, videos, audio and even documents. Regardless of where you upload the media to your site, it will show up in the library from where you can view, edit and manage it.

You can also integrate various plugins with your library to kick it up a notch. It’s flexible, portable and customizable. Its advances in recent versions of WordPress have made it one of the most polished features in the world’s most popular content management system.

How to View and Search Your Media Library

You can access the library by clicking Media in the sidebar. You have two viewing options: grid (shown above) and list:

The media library list view.
The media library list view.

WordPress also enables you to filter and search for images by file type, date uploaded and keyword:

Media Library search and filter functionality

How to Change the Media Library Upload Limit

If you’ve ever attempted to upload large media files, you may have come across an error message along the following lines:

The uploaded file exceeds the upload_max_filesize directive in php.ini

Fortunately, this problem can be solved relatively easily.

But before we proceed, it’s sensible to note that upload limits are there for a reason. Unless you’re uploading a video or audio file (most people will tend to host these on specialized external services), there should be no reason for your media files to exceed your upload limit. Files that take a long time to upload will take a long time to download (which will of course negatively affect the user experience), not to mention the strain put on your server.

Disclaimer aside, Jenni McKinnon wrote a comprehensive piece on increasing the media file upload limit. Check it out if you’re technically minded, but if not, a decent alternative is the free Increase Max Upload Filesize plugin.

How to Enable Image Compression for Uploaded Media Files

Image file size is important for a number of reasons, and fortunately, it is possible to compress images with little to no noticeable difference.

You can read my complete guide to image optimization, but for the purposes of this post, the key step you should take is to install WP Smush. (Oh, and don’t forget to check out the even better premium version, which leaves the competition in the dirt!)

Once installed, this plugin will simply do the job for you – no further work necessary.

How to Disable WordPress’ Default JPEG Compression

Awesome penguins

By default, WordPress compresses JPEG images to 90% of their original compression level. In case you’re wondering, the photo on the left shows the difference.

You’ll struggle to spot it, which is probably why the core developers saw fit to include this feature.

However, you can encounter problems when integrating additional compression solutions (such as WP Smush); your double-compressed photos can start looking pretty messy.

Fortunately, there is a way around the enforced compression. Just follow Raelene Wilson’s simple guide, or download the super simple Disable JPEG Compression plugin.

How to Prevent Duplicate Image Files

Whenever you upload an image file to WordPress, is likely to duplicate it into multiple sizes. This can be highly useful if you, for example, would like to display image thumbnails and link to larger versions. However, for most people, those extra image files represent nothing other than a waste of space.

And if you’re anything like me (read: anal-retentive), all of those redundant files will bug the hell out of you.

Let’s start by checking out the different image size that WordPress wants to create by navigating to Settings > Media:

Media settings

The solution to this issue is simple and as old as time itself. Well, actually Timothy Bowers handled it back in 2011. Seems like a long time ago, right?

Just change the width and high numbers to 0 and WordPress will stop producing those pesky extra image files.

While you’re at it, if you’ve got a huge archive of redundant images, use the free Image Cleanup plugin to eradicate them in just a few clicks:

Image Cleanup
2222 images! I’ve got some cleaning up to do…

How to Edit Images Within WordPress

My general advice would be that you edit your images before you upload them, but if you’re here I’m going to assume that you’re interested in editing image files within WordPress.

Well, you’re in luck, because for a content management system, WordPress offers pretty damn sophisticated image editing functionality. Just click the Edit button within the Media Library and you’ll be presented with a screen something like this:

Image editing screen

You’re able to rotate, flip, scale and crop any image in your Media Library, as well as add a caption, alt text, description, and change the filename. You can apply the changes to all sizes of the same image if you’d like by clicking the “All image sizes” radio button under Thumbnail Settings.

The rotate, flip and undo/redo tools are all self-explanatory, so let’s focus on cropping and resizing.

Cropping an Image

Using WordPress you can crop images in multiple ways. The simplest way is exactly how you do it on any other image editing tool: Drag the selection box to choose how you’d like the image to be cropped.

The other way involves one extra step but ensures that the aspect ratio of the image stays intact. Enter the values for your preferred aspect ratio, press the shift key and adjust the selection box.

The third way to crop an image using WordPress’ inbuilt tool is by manually entering the dimensions of the selection box. The dimensions must be entered in pixels. If your pixel estimation game is strong, you can use this last method to crop images.

Does all of the above leave you a little confused? Don’t worry – WordPress has really handy tooltips to help you along the way. Whenever you’re at a loss, just hit one of the blue question marks for more information:

Editing tool tips

Scaling an Image

Scaling images in WordPress is a lot simpler than cropping and resizing them manually. All you have to do is enter either a new width or height (the other will adjust to keep the ratio correct) and click Scale. Yes, it really is that simple.

The only downside of scaling is that you can only scale down. Scaling up would ruin the pixel density. If you accidently scale your image down to a miniscule size then instead of re-uploading it, press the Undo button and have a go at it again.

How to Download Your WordPress Media Library

Have you ever felt the need to download your entire media library? It may be because you have an excellent collection that you want to have backed up on your system or simply because you need the media files for distribution.

With a bit of googling you’ll find some techniques involving FTP clients. But for WordPress development dummies (don’t worry – I’m one of them) we have an easier way to download the entire Media Library. Just download the free downML – Download Media Library plugin and you’ll be able to download a zip file of your entire library!

Note that, depending upon the size of your Media Library, using this plugin could lead to a timeout. You may need to discuss how to best utilize this plugin with your hosting provider.

Do you use the Media Library on a regular basis? In your opinion, what are some other must-knows about media management? Let us know in the comments below.

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WordPress 4.2.1 core features

WordPress 4.2.1 core features

Welcome to WordPress 4.2.1

Thank you for updating! WordPress 4.2.1 helps you communicate and share, globally.
Version 4.2.1

Security Release

Version 4.2.1 addressed a security issue. For more information, see the release notes.


An easier way to share content

Clip it, edit it, publish it. Get familiar with the new and improved Press This. From the Tools menu, add Press This to your browser bookmark bar or your mobile device home screen. Once installed you can share your content with lightning speed. Sharing your favorite videos, images, and content has never been this fast or this easy.

Drag the bookmarklet below to your bookmarks bar. Then, when you’re on a page you want to share, simply “press” it.

Press This

Extended character support

Writing in WordPress, whatever your language, just got better. WordPress 4.2 supports a host of new characters out-of-the-box, including native Chinese, Japanese, and Korean characters, musical and mathematical symbols, and hieroglyphs.

Don’t use any of those characters? You can still have fun — emoji are now available in WordPress! Get creative and decorate your content with , , , , and all the many other emoji.

Switch themes in the Customizer

Browse and preview your installed themes from the Customizer. Make sure the theme looks great with your content, before it debuts on your site.

Even more embeds

Paste links from Tumblr.com and Kickstarter and watch them magically appear right in the editor. With every release, your publishing and editing experience get closer together.

Streamlined plugin updates

Goodbye boring loading screen, hello smooth and simple plugin updates. Click Update Nowand watch the magic happen.

Under the Hood

utf8mb4 support

Database character encoding has changed from utf8 to utf8mb4, which adds support for a whole range of new 4-byte characters.

JavaScript accessibility

You can now send audible notifications to screen readers in JavaScript withwp.a11y.speak(). Pass it a string, and an update will be sent to a dedicated ARIA live notifications area.

Shared term splitting

Terms shared across multiple taxonomies will be split when one of them is updated. Find out more in the Plugin Developer Handbook.

Complex query ordering

WP_Query, WP_Comment_Query, and WP_User_Query now support complex ordering with named meta query clauses.

 

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WordPress Site Hacked – What do I Do?

WordPress Site Hacked – What do I Do?

Yes, it happens.

For starters, you don’t cry and you certainly don’t ignore it. Don’t get angry (well, it’s actually a source to channel some great Spartan workouts, but that’s another discussion). You can do this. We’re either going to RECOVER ourselves or we’re going to hire someone to do it. The more you know what’s involved the less overwhelming it will be (on the other side of FEAR is knowledge). 🙂

If you are here for PREVENTION, click HERE:
http://broekmancomm.com/services/website-development/wordpress-maintenance-checklist/

STEP 1: ASSESS & DETERMINE NEXT STEPS

Go here: http://www.google.com/intl/en/webmasters/hacked/ to see a video Google created that explains everything!

  • How and why sites are hacked
  • Process to recover a site and remove the user-facing warning label
  • Time-to-recovery depends on extent of damage and technical skill of administrator
  • Two options:
    • Do it yourself
    • Get help from specialists

STEP 2: BUILD TEAM OR DO YOURSELF

Do you have skills and are doing yourself? Follow the below. Otherwise, do get yourself a good professional recommendation from your network. We’re happy to help walk you through the steps for a nominal fee.

STEP 3: THE PRODUCTION LIST

1. Contact Hosting Company to determine shared server is secure with infection or if its just you who is toast. If yes, request change server. If you have money, go to shared virtual server which attracts more serious clients. If you have even more money, get a dedicated server!

2. Log into Google Webmaster Tools launched (specialists know how to do) – will be using tools to review and fix search

3. Assess the Damage and Identify the Vulnerability.

  • Compare WordPress code to the original source (hidden malware pops out as a big ugly difference)
  • Compare theme code to the original source
  • Remove any malware found

4. Clean and Maintain your site

  • Update WordPress to the latest version. Doing this ensures that there are no security loopholes, which I’m sure there was!
  • Remove unused themes from WP
  • Update WP Theme, create child theme to protect existing customization
  • Update all plugins and remove any unused ones
  • Install Sucuri Malware protection plugin which monitors that no files are changed, prevents hackers from accessing certain files & hides them, etc.
  • Remove any open contact forms where URL injections could have taken place and use 3rd party secure tools like JotForm
  • Review MySQL database and determine what cleansing needs to take place.
  • Determine if we can safely add .htaccess code to disable PHP execution in subdirectories

5. Request a Review at Google Webmaster Tools!

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WordPress maintenance

WordPress maintenance

WORDPRESS MAINTENANCE & UPGRADES

For over 10 years, we’ve been developing, managing, updating and moderating WordPress-based websites. One thing we’ve learned along the way, similar to ANY website and ANY content management system, keeping the foundation integrity solid requires minimal, but constant love and care = AKA maintenance.As part of our one-off or monthly retainers, we offer the following services as part of our WordPress management agreements:
  • Back-up core files that make your website work! (WordPress natively via FTP as well as the MySQL database via hosting cPanel)
  • Upgrade WordPress to the latest version
  • Upgrade all plugins to their latest version
  • Update security protocols to today’s standards

If clients desire a MIGRATION / TRANSFER of their website from an old outdated theme, we do offer several affordable solutions to utilizing your existing content and images while allow you to UPGRADE your website to a more responsive theme. Responsive theme means that your site will automatically shrink/reformat by itself when visitors are on mobile or tablet devices WITHOUT needing a different break-out website. 🙂 Here are some of the steps in the process:

  • Provide you with 1-3 sample DEMO website themes for you preview BEFORE purchasing.
    • By visiting the demo sites, you can see the “look and feel” and user experience of the site
    • You can also preview the site’s dozens of functionality enhancements (FOR FREE) giving you some creative brainstorming to IMPROVE your website and take it to the next level when budget permits!
    • There is a one-time fee of $58 for the framework from ThemeForest.net
  • We agree to choose a theme that supports mobile and tablet devices FIRST and then looks pretty on desktop!!
  • Upon approval, we install the theme.
  • We migrate and transfer all content from the old site to the new site (which is pretty seamless)
  • We will typically develop a new home page but can certainly do something similar to your existing home page; every theme is different. The latest WordPress theme technology has changed dramatically offering so much more.
    • Will get a theme that supports a slideshow using the Revolution Slider plugin, today’s benchmark!
    • All in all – site themes use a framework called WP Bakery or Visual Page Composer that launch templates for the site – so creating NEW pages in future will be quite easy. However, it does take someone like me a good 1.5 hrs minimum per page on the site to set it up. Home pages take 4-5-6 hours to get set-up.
  • As added value, we typically take a small quantity of text-based updates (2-4 pages), however we try to EMPOWER you by providing WORDPRESS TRAINING again to educate you on how to manage updates yourself easily and without costly updates from freelancers like us!

BENEFITS of WORDPRESS

  • With someone motivated internally, we teach you how to manage this site internally, which is ALWAYS our intention.
  • The primary benefit of WP is the easy of use in publishing / managing your own pages without someone like me chiming in!
  • The second benefit is for SEO…Search Engine Optimization…. please google “Real Estate Publicity” and tell me who is #1. 🙂

FINANCIALS

We typically do a 50% deposit upfront followed up with either a 25% at the progress 60-70% marker and the balance upon completion of the project (the launch). We’re open to work with you and your budget.

OTHER COSTS FOR YOU NEW USERS

Buying your first domain and paying for hosting are critical but inexpensive pieces of “owning” your website. We work with either MDDhosting.com or GoDaddy. Domains cost $13 per year and are renewably EACH year. Hosting typically costs around $60.00 for the year and is also renewably year to year. 🙂 Yes, there are deals to buying MORE upfront, but I find that giving you an affordable start-up cost is better than locking you in to a 3-5 year deal with a company that can change over time!
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How to insert images into WordPress Pages and Posts

When creating or editing a WordPress page or post, you can easily embed many different types of media at any time using the WordPress “Add Media” tool.

Embeddable media include:

  • Images
  • Audio
  • Video
  • Documents of various types

The following will take you step by step through the process of embedding media into your content.

Step 1 – Placing your cursor

In order to embed media in your page or post content, you must first insert your cursor in the place in the text where you want the media to appear. By placing your cursor within your text, you can embed media inline with your content. You can also place your cursor on a blank line if you want the media to appear by itself.

add-image-insert-cursor.png

Tip: It’s a good idea to place your cursor on the left margin of your text, even if you want media to appear on the right. This is because there is a special setting called Alignment that allows you to control whether the image appears on the right or the left side of the text. It even automatically controls how text flows around media embeds.

Step 2 – Click the Add Media button

Once you’ve placed your cursor on the line where you want your media to appear, click on the Add Media button to launch the media uploader interface, then select the Insert Media option from the list of actions in the left side of the media uploader window.

Screenshot 2015-03-09 11.08.08

As of WordPress 3.9, you may also drag media directly onto the editor to upload them.

drop-images.jpg

Step 3 – Add or Select Your Media

You can upload or select the media you want to add to your page or post by choosing from either of the following options in the center of the media uploader window:

  • Upload Files: Upload the media you want to use from your computer by dragging it into the upload area.
  • Media Library: Select from any previously uploaded media in the media library by clicking on the one you wish to add to your page or post.

Insert Media Screen

Once you have selected or uploaded the media you want to add, you will see a checkbox next to the thumbnail confirming your selection, and you will see the selected media displayed in the Attachment Details pane on the right hand side of the media uploader interface.

Step 4 – Attachment Details

image-details-and-display-settings.png

The Attachment Details pane displays a small preview or icon as well as important information such as the filename, date uploaded, and dimensions in pixels for image files or length for audio/video files.

Title
The name of this media.
Caption
Brief explanation. This text will be displayed below the image.
Alternate Text
Text to describe the media. Used for accessibility.
Description
An explanation of this particular media.

The Attachment Display Settings pane controls how the media embed will be displayed when viewed on the site.

Alignment
Left, Center, Right, or None
Link To
Media File, Attachment Page, Custom URL, None
Link URL
Read only display of the media URL or web address.
Size
Thumbnail, Medium, Large, Full Size

Available sizes depend on what sizes were generated for the image at the time it was uploaded based on the sizes in Settings > Media compared to the original image size. a size will only be generated if it the dimensions are equal to or smaller than the original image size.

For images, there are also action links that allow you to Edit Image, which takes you to the Edit Media page, or to Delete Permanently to remove the image from your site.

Audio and video files have embed options instead of alignment, link, and size options.

audio-details-and-display-settings.png
video-details-and-display-settings.png

Embed or Link:

  • Embed Media Player
  • Link to Media File
  • Link to Attachment Page

Image Alignment

The Alignment setting allows you to determine where you would like the image to appear in your content area and how it interacts with any text on the page. You have the following image alignment options to choose from:

  • Left: Aligns the image on the left hand margin, and any text that is on the page wraps (or flows) around the image to the available space on the right.
  • Right: Aligns the image on the right hand margin, and any text that is on the page wraps (or flows) around the image to the available space on the left.
  • Center: Aligns the image to the center of the page, with no text displayed around it.
  • None: Inserts the image in to the page with no alignment
image-alignment-4up.png
Top row: Left and Right alignments. Bottom row: Center and “None” alignments

Image Link

The Link To settings determine where someone is taken when they click the image. You can specify the following image link settings:

  • Attachment Page: Links your inserted image to its WordPress media attachment page.
  • Media File: Links your inserted image directly to the original, full-size version of the file.
  • Custom URL: Allows you to set a custom link URL for your inserted image to link to when clicked.
  • None: This setting will remove the link completely, rendering the image “un-clickable”.

Image Size

The Size settings determine the size of the image you are adding to your site. By default WordPress creates a range of four image size for you to choose from:

  • Thumbnail: Displays a small thumbnail-sized version of your image on the page/post. Note, by default the Thumbnail size is a square, so some cropping of your original image may occur.
  • Medium: Displays a medium-sized version of your image on the page/post. This is a good size to use with Left/Right alignments, as it leaves sufficient space for legible text to either side.
  • Large: Displays a large-sized version of your image on the page/post. Note: WordPress will determine the width of the content column of your theme, and display the largest possible image for that space.
  • Full Size: Displays a full-sized version of your image on the page/post. Note: WordPress will determine the width of the content column of your theme, and display the largest possible image for that space. If your original image is larger than this column width, the full size of the image may not be displayed.
image-sizes-3up.png
Thumbnail, Medium, and Large image sizes (Image Alignment: Left)

You can visit the Settings > Media section of your WordPress dashboard to customize the image sizes. Note that the the sizes and the thumbnail crop are set at the time the image is uploaded. Those generated images then become the size options shown here.

As of WordPress 3.9, you can now grab the handles that appear when you click on an image and resize the image by dragging.

Step 5 – Inserting Media

insert-into-post-button.png

Once you have determined your embed settings, click on the Insert into post or Insert into page button at the bottom right to add the media. After the media uploader window closes, you will see the media in the editor window.

Image Details

There are several options available for modifying image details after an image has been added. To change image details, click on an image in the editor and then click the edit icon to open the Image Details screen, or remove the image by clicking the “x” icon.

edit-image-icon.png

The Image Details screen can be used to modify image attributes for individually inserted media files. Click the “Advanced Options” heading to see additional options.

Image Details

  • Caption: Brief explanation. This text will be displayed below the image.
  • Alternative Text: Text to described the media. Used by screen readers.
  • Align: Image placement within the content area.
  • Size: Selected sizes based on images sizes generated at upload time.
  • Link To: Destination when someone clicks on an image.
  • Image Title Attribute: Sets a title for the “img” HTML tag. Used as a tooltip that appears when you hover over the image.
  • Image CSS Class: Adds a CSS class to the “img” HTML tag that can then be used to style the image via a custom CSS plugin or a child theme.
  • Open link in a new window/tab: Adds target="_blank" to the link HTML.
  • Link Rel: Sets the link relationship or link type.
  • Link CSS Class: Adds a CSS class to the link HTML that can then be used to style the link via a custom CSS plugin or a child theme.

Here is the HTML output by the Image Details shown in the example above:

<a class="link-css-class" href="http://example.com/wp-content/uploads/2014/04/IMG_1104.jpg" target="_blank" rel="link relationship or link type"><img class="image-css-class wp-image-16 size-medium" title="image title attribute" src="http://example.com/wp-content/uploads/2014/04/IMG_1104-300x225.jpg" alt="alt text" width="300" height="225" /></a> caption

Changes in 3.9

As of WordPress 3.9, some image details settings such as borders, margins, and styles are no longer available in the Image Details screen to try to encourage best practices in content management by reducing the amount of inline styling added on a per-image basis. Adding inline styles instead of relying on the theme or custom CSS can lead to bloated HTML which can then make it difficult to keep images looking good in various display sizes (including mobile views) or after switching themes. Ideally, a well-coded theme will handle image borders and margins sufficiently. However, if you do still want to add inline styles for some images manually, you may still do so using HTML editor by clicking the Text tab at the top right of the edit area and adding inline CSS. There are also plugins available, such as Advanced Image Styles, which will add back options in the Image Details screen for image borders and margins.

The source field was changed to a “Replace” button located just below the image inside the Image Details screen. If you want to use an image that is not located in your media library and that you don’t want to upload into your media library, you should add it by using the Add Media > Insert from URL option.

THANK YOU WordPress for creating AMAZING how-tos for us to teach ourselves and our clients!!!
http://codex.wordpress.org/Inserting_Media_into_Posts_and_Pages

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WordPress 4.0 in a nutshell

Welcome to WordPress 4.0

Thank you for updating! WordPress 4.0 brings you a smoother writing and management experience.
Version 4.0

Manage your media with style

Explore your uploads in a beautiful, endless grid. A new details preview makes viewing and editing any amount of media in sequence a snap.


Working with embeds has never been easier

Paste in a YouTube URL on a new line, and watch it magically become an embedded video. Now try it with a tweet. Oh yeah — embedding has become a visual experience. The editor shows a true preview of your embedded content, saving you time and giving you confidence.

We’ve expanded the services supported by default, too — you can embed videos from CollegeHumor, playlists from YouTube, and talks from TED. Check out all of the embeds that WordPress supports.


Focus on your content

Writing and editing is smoother and more immersive with an editor that expands to fit your content as you write, and keeps the formatting tools available at all times.


Finding the right plugin

There are more than 30,000 free and open source plugins in the WordPress plugin directory. WordPress 4.0 makes it easier to find the right one for your needs, with new metrics, improved search, and a more visual browsing experience.

Browse plugins


Under the Hood

Customizer API

Contexts, panels, and a wider array of controls are now supported in the customizer.

Query Ordering

Developers have more flexibility creatingORDER BY clauses through WP_Query.

External Libraries

Updated libraries: TinyMCE 4.1.3, jQuery 1.11.1, MediaElement 2.15.

Read More »

Best 2014 WordPress plugins for SEO/Search Engine Optimization

Best 2014 WordPress plugins for SEO/Search Engine Optimization

Screenshot 2014-06-04 08.27.03

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:

This is by far MY MOST USED wordpress plugin since 2011. It’s goal is to improves your website SEO.

Write better content and have a fully optimized WordPress site using the WordPress SEO plugin by Yoast.
Screenshot 2014-06-04 08.29.44

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/google-sitemap-generator.4.0.5.zip

BENEFITS:

Google XML Sitemaps WordPress Plugin is an amazing tool that generates the special XML sitemap that, when it is constantly submitted and resubmitted to search engines like Google, Bing, Yahoo and Ask.com, better index your website and your blog.

For indexing our web pages faster and easier, we must need to provide a guidance to search engines with the sitemap file.

With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.

The plugin supports all kinds of WordPress generated pages as well as custom URLs.

Additionally it notifies all major search engines every time you create a post about the new content.

Screenshot 2014-06-04 08.28.41

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip 

BENEFITS:

All in One SEO Pack is a WordPress SEO plugin to automatically optimize your WordPress blog for Search Engines such as Google.

This is the one of the competitive WordPress plugins side by side with WordPress SEO by Yoast!

Screenshot 2014-06-04 08.29.06

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:
W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration. W3 Total Cache is the advanced version of WP Super Cache. If you know what you’re doing, it can be a powerful tool. If you’re like me with trial & error, you can also DESTROY a site’s performance. SO make sure to hire someone with experience instead of learning the hard way!

VERSUS THE ONE THAT’S EASIER OUT OF THE BOX….

WP Super Cache

WP Super Cache is a plugin for WordPress that generates static HTML pages from your dynamic WordPress blog. Once static pages are generated, those pages are displayed to visitors, using less server resources than dynamic webpages. Plugin allows your website to handle more simultaneous visitors and also typically loads much faster than without the caching plugin.

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

Screenshot 2014-06-04 08.28.53

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:

Breadcrumb NavXT, the successor to the popular WordPress plugin Breadcrumb Navigation XT, was written from the ground up to be better than its ancestor. This plugin generates locational breadcrumb trails for your WordPress powered blog or website. These breadcrumb trails are highly customizable to suit the needs of just about any website running WordPress. The Administrative interface makes setting options easy, while a direct class access is available for theme developers and more adventurous users.

Screenshot 2014-06-04 08.28.59

PLUGIN DOWNLOAD: http://downloads.wordpress.org/plugin/wordpress-seo.1.5.3.3.zip

BENEFITS:

SEO Friendly Images is a WordPress SEO plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

ALT attribute is important part of search engine optimization. It describes your images to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

Simple URLs

Simple URLs is a complete URL management system that allows you create, manage, and track outbound links from your site.

Simple URLs is a complete URL management system that allows you create, manage, and track outbound links from your site by using custom post types and 301 redirects.

It adds a new custom post type to your Admin menu, where you can create, edit, delete, and manage URLs. It stores click counts in the form of a custom field on that custom post type, so it scales really well.

And by avoiding page based redirects, which is the current trend in masking affiliate links, we avoid any issues with permalink conflicts, and therefore avoid any performance issues.

 

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Highlights of WordPress 3.9 updates

Highlights of WordPress 3.9 updates

Welcome to WordPress 3.9

Thank you for updating! WordPress 3.9 has lots of refinements we think you’ll love.
Version 3.9

A smoother media editing experience

Improved visual editing

The updated visual editor has improved speed, accessibility, and mobile support. You can paste into the visual editor from your word processor without wasting time to clean up messy styling. (Yeah, we’re talking about you, Microsoft Word.)

Edit images easily

With quicker access to crop and rotation tools, it’s now much easier to edit your images while editing posts. You can also scale images directly in the editor to find just the right fit.

Drag and drop your images

Uploading your images is easier than ever. Just grab them from your desktop and drop them onto the editor.


Gallery previews

Galleries display a beautiful grid of images right in the editor, just like they do in your published post.

Do more with audio and video

Images have galleries; now we’ve added simple audio and video playlists, so you can showcase your music and clips.


Live widget and header previews

Add, edit, and rearrange your site’s widgets right in the theme customizer. No “save and surprise” — preview your changes live and only save them when you’re ready.

The improved header image tool also lets you upload, crop, and manage headers while customizing your theme.

Stunning new theme browser

Looking for a new theme should be easy and fun. Lose yourself in the boundless supply of free WordPress.org themes with the beautiful new theme browser.

Browse Themes


Under the Hood

Semantic Captions and Galleries

Theme developers have new options for images and galleries that use intelligent HTML5 markup.

Inline Code Documentation

Every action and filter hook in WordPress is now documented, along with expanded documentation for the media manager and customizer APIs.

External Libraries

Updated libraries: TinyMCE 4, jQuery 1.11, Backbone 1.1, Underscore 1.6, Plupload 2, MediaElement 2.14, Masonry 3.

Improved Database Layer

Database connections are now more fault-resistant and have improved compatibility with PHP 5.5 and MySQL 5.6.

New Utility Functions

Identify a hook in progress withdoing_action() and doing_filter(), and manipulate custom image sizes withhas_image_size() andremove_image_size().

Plugins and themes registering custom image sizes can now register suggested cropping points. For example, prevent heads from being cropped out of photos with a top-center crop.


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WordPress 3.8 updates

Version 3.8 of WordPress, named “Parker” in honor of Charlie Parker, bebop innovator, is available for download or update in your WordPress dashboard. We hope you’ll think this is the most beautiful update yet.

Introducing a modern new design

overview

WordPress has gotten a facelift. 3.8 brings a fresh new look to the entire admin dashboard. Gone are overbearing gradients and dozens of shades of grey — bring on a bigger, bolder, more colorful design!

about-modern-wordpress

Modern aesthetic

The new WordPress dashboard has a fresh, uncluttered design that embraces clarity and simplicity.

Clean typography

The Open Sans typeface provides simple, friendly text that is optimized for both desktop and mobile viewing. It’s even open source, just like WordPress.

Refined contrast

We think beautiful design should never sacrifice legibility. With superior contrast and large, comfortable type, the new design is easy to read and a pleasure to navigate.


WordPress on every device

responsiveWe all access the internet in different ways. Smartphone, tablet, notebook, desktop — no matter what you use, WordPress will adapt and you’ll feel right at home.

High definition at high speed

WordPress is sharper than ever with new vector-based icons that scale to your screen. By ditching pixels, pages load significantly faster, too.


Admin color schemes to match your personality

colors

WordPress just got a colorful new update. We’ve included eight new admin color schemes so you can pick the one that suits you best.

Color schemes can be previewed and changed from your Profile page.


Refined theme management

themesThe new themes screen lets you survey your themes at a glance. Or want more information? Click to discover more. Then sit back and use your keyboard’s navigation arrows to flip through every theme you’ve got.

Smoother widget experience

Drag-drag-drag. Scroll-scroll-scroll. Widget management can be complicated. With the new design, we’ve worked to streamline the widgets screen.

Have a large monitor? Multiple widget areas stack side-by-side to use the available space. Using a tablet? Just tap a widget to add it.


Twenty Fourteen, a sleek new magazine theme

The new Twenty Fourteen theme displayed on a laptop. tablet and phone

Turn your blog into a magazine

Create a beautiful magazine-style site with WordPress and Twenty Fourteen. Choose a grid or a slider to display featured content on your homepage. Customize your site with three widget areas or change your layout with two page templates.

With a striking design that does not compromise our trademark simplicity, Twenty Fourteen is our most intrepid default theme yet.


Beginning of a new era

This release was led by Matt Mullenweg. This is our second release using the new plugin-first development process, with a much shorter timeframe than in the past. We think it’s been going great. You can check out the features currently in production on the make/core blog.

There are 188 contributors with props in this release:

Aaron HolbrookAaron JorbinadamsilversteinadmiralthrawnAlexander Hoereth,Amy Hendrix (sabreuse)Andrew NacinAndrew OzzAndrey KabakchievAndy PeatlingAnkit GadeAnton TimmermansArkadiusz RzadkowolskiAubrey PortwoodbassgangBen DunkleBilly (bananastalktome)binarymoonBrady VercherBrandon KraftBrian RichardsBryan PettyCalin DonCarl Danley,Caroline MooreCaspieChris JeanClinton MontagueCorphiDan Bernardic,Daniel DudzicdatafeedrcomDave WhitleyDion HulseDominik Schilling (ocean90)Doug WollisonDrew JaynesdziudekEric Andrew LewisErick HitterEric MannEvan SolomonFaisonFrank KleinGary JonesGary PendergastGennady KovsheninGeorge Stephanisgnarf37Gregory KarpinskyhanniHelen Hou-Sandi,Ian DunnIpstenu (Mika Epstein)Isaac KeyetJ.D. GrimesJack Lenoxjanhenckens,Jeff BowenJeff ChandlerJen MyloJeremy BullerJeremy FeltJeremy HerveJeremy PryJesper Johansen (jayjdk)jhnedjim912Joan ArtesJoe DolsonJoen Asmussen,John BlackbournJohn FishJohn James JacobyJon CaveJoost de ValkJoshua AbenazerJunko NukagaJustin de VesineJustin SaintonK.Adam WhiteKailey (trepmal)Kat HaganKelly DwanKim ParsellKirk WightKonstantin Dankov,Konstantin KovsheninKonstantin ObenlandKrzysiek DrozdzLance WillettLee Willislessbloatlite3littlethingsstudioLucPLutz SchroerMakoMark Jaquith,Mark McWilliamsMarko HeijnenMatias VenturaMatthew DentonMatthew Haines-YoungMatt MullenwegMatt ThomasMatt Wiebemegane9988Mel ChoycemicahwaveMichael CainMichelMichelle LangstonMike BurnsMike HansenMike LittleMike SchroderMilan Dinicmitcho (Michael Yoshitaka Erlewine),Morgan Estesmoto hachiNaoko Takanoneil_pieNick DaughertyNick Halsey,Nikolay BachiyskininioninnypantsnofearincNowell VanHoesenodyssey,OriginalEXEPascal BirchlerPaul de WouterspavelevapPeter WestwoodPtah DunbarRaam DevrachelbakerRachel CardenRadicesRam Ratan Maurya,Remkus de VriesRescuework SupportRicky Lee WhittemoreRobert DallRobert Wetzlmayr, PHP-ProgrammiererRodrigo PrimoRyan BorenSamuel Wood (Otto),sanchothefatsboisvertScott BasgaardScott ReillyScott TaylorscribuSean HayesSergey BiryukovshaunandrewsSheri Bigelow (designsimply)ShinichiN,Simon WheatleySiobhanSiobhan Bamber (siobhyb)sirbrilligsolarissmoke,Stephen EdgarStephen HarrisSteven WordTakashi IrieTakayuki Miyauchi,Takuma MorikawaThomas GuillottierraTill KrussTLA MediaTobiasBg,tommcfarlinTorsten LandsiedelTracy RottontrishasalasTyler SmithUlrich,VladimirWeston RuterYoav Farhiyonasy, and Zack Tollman. Also thanks to Ben Morrison and Christine Webb for help with the video.

Thanks for choosing WordPress. See you soon for version 3.9!

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72 fascinating social media marketing facts and statistics

72 fascinating social media marketing facts and statistics

To learn more about Real Estate publicity- click here!

Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and  moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

7. Instagram

Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/

8. Pinterest

READ MORE on my take on PINTEREST: http://broekmancomm.com/how-to-use-pinterest/

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – http://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

 

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social media infographics

social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve. 

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!! 

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

http://www.pinterest.com/broekmancomm/social-media/

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SpeakPipe voice message app for support, sales and customer service

SpeakPipe voice message app for support, sales and customer service

Voice messaging tool for your website, blog or podcast

With SpeakPipe you can receive voice messages from your website visitors, podcast listeners or blog readers without any phone calls. Installing SpeakPipe on a website is easy and takes less than a minute. It’s a great tool for podcasters and bloggers for receiving feedback, comments, ideas, questions and testimonials. It allows you to establish a personal channel with your audience.

Increase interaction with your audience

Add SpeakPipe to your website and visitors will be able to send you voice messages from anywhere on your website by simply clicking on a button. No phone calls are required. You can use a custom button or the SpeakPipe side button. SpeakPipe also provides a hosted voicemail page, so you can receive voice messages without installing anything on your website.

 

Easy for visitors to send a message

Visitors don’t need a SpeakPipe account to send you voicemail. A message can be sent with just a few clicks without typing anything. Visitors can listen to their recording before sending it. The widget allows them to record messages as many times as they want, so they can practice before sending it to you.

 

Get visitors’ contact details

Visitors have the option of entering their contact information before sending a message. By default these fields are optional but you can make them mandatory to make sure visitors leave their info, so you can email or call them back.

Grow your email list

You can integrate SpeakPipe with your Aweber or Mailchimp account and get new subscribers into your email list each time someone sends you a voice message through SpeakPipe. More integrations are coming soon.

Voice messages delivered right into your email inbox

With SpeakPipe you can receive notifications about new voice messages via email. An email notification contains a private link to the message, the sender’s name and the email address and the URL of the page from where the message was sent. You can listen to the message and reply without signing into your SpeakPipe account.

 

Reply to messages using your voice

You can send a voice reply to a message from your audience. With SpeakPipe you can send personalized voice greetings to your readers, listeners and subscribers. It’s more engaging to receive voice messages and your audience will love to receive voice messages from you.

Works on mobile devices

Visitors can send you voice messages from your website using the SpeakPipe app on their iPhone or iPad. Also, the SpeakPipe app allows you to listen and reply to messages on your mobile device.

Easy access to all your voice messages

Messages are stored within your SpeakPipe account. You can access your SpeakPipe mailbox from any computer or mobile device. The SpeakPipe mailbox has an option to download a voice message as an MP3 file, so you can put it on your website or insert it into a podcast.

Adding SpeakPipe to WordPress

Note: You can install SpeakPipe widget only on self-hosted WordPress (from wordpress.org) because wordpress.com doesn’t allow you to add custom javascript to your blog.
In case if you use wordpress.com you can create your personal voicemail page on SpeakPipe and add a link to the voicemail page to your blog. Create voicemail page
  1. Log into your WordPress admin panel.
  2. Click on “Plugins” of the sidebar menu, then click “Add New” on the Plugins page.
  3. Download the SpeakPipe plugin for WordPress. Click here to download it.
  4. Click “Upload” and choose the downloaded plugin file. Click “Install now”.
  5. After the plugin installed, click “Activate Plugin”.
  6. Go to the SpeakPipe plugin Settings.
  7. Enter your SpeakPipe Account ID on the settings page.
    Your SpeakPipe Account ID:

  8. Click “Save Changes”
  9. Important note: if you have any software or plugins for caching pages on your WordPress, you have to reset cache (otherwise your visitors will not see the SpeakPipe widget on your website)
  10. Open your website’s main page and check that the SpeakPipe button appears on the middle-right side of the page. Click on it and try to send a voice message.
  11. Go to your inbox and listen to your message.
  12. Customize your widget: set sidebar button position, color, text in widget settings at https://www.speakpipe.com/account/settings/widget
  13. Enjoy.

Feel free to contact us with any questions at http://www.speakpipe.com/contact or via emailsupport@speakpipe.com

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Website Development with WordPress

Website Development with WordPress

BROEKMAN communications has a 15-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center! Our core offering now is website development using WordPress. From helping translate your vision to acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.

We enable our clients to:
• Raise their profile and enhance site design with better content restructure home page; introduce headers & sliders; and more;
• Make site more dynamic with great calls to action pushing b2b and b2c initiatives;
• Promote company services more effectively for prospective clients and business development purposes;
• Create new portals and evolve old websites to be warmer, more inviting, dynamic and interactive;
• Empower staff to easily make changes and are NOT reliant on busy & backed-up IT department (or expensive guys like us!);
• Create platform for future expansion including blast email integration, salesforce/CRM integration, SEO and other desirable / needed modules; and,
• Effectively brand website as a community home to make current clients proud of their association helping improve retention.

Did you know that 17% of all sites online now use WORDPRESS?

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WordPress 3.6 – amazing new features!

WordPress 3.6

REVISIONS, Media Player and really nice default TWENTY THIRTEEN theme!

Colorful New Theme

Introducing Twenty Thirteen

The new default theme puts focus on your content with a colorful, single-column design made for media-rich blogging.

Inspired by modern art, Twenty Thirteen features quirky details, beautiful typography, and bold, high-contrast colors — all with a flexible layout that looks great on any device, big or small.

Write with Confidence

Explore Revisions

 

From the first word you write, WordPress saves every change. Each revision is always at your fingertips. Text is highlighted as you scroll through revisions at lightning speed, so you can see what changes have been made along the way.

It’s easy to compare two revisions from any point in time, and to restore a revision and go back to writing. Now you can be confident that no mistake is permanent.

Improved Autosaves

Never lose a word you’ve written. Autosaving is now even better; whether your power goes out, your browser crashes, or you lose your internet connection, your content is safe.

Better Post Locking

Always know who’s editing with live updates that appear in the list of posts. And if someone leaves for lunch with a post open, you can take over where they left off.

Support for Audio and Video

New Media Player

Share your audio and video with the new built-in HTML5 media player. Upload files using the media manager and embed them in your posts.

Embed Music from Spotify, Rdio, and SoundCloud

Embed songs and albums from your favorite artists, or playlists you’ve mixed yourself. It’s as simple as pasting a URL into a post on its own line.

(Love another service? Check out all of the embeds that WordPress supports.)

Under the Hood

Audio/Video API

The new audio/video APIs give developers access to powerful media metadata, like ID3 tags.

Semantic Markup

Themes can now choose improved HTML5 markup for comment forms, search forms, and comment lists.

JavaScript Utilities

Handy JavaScript utilities ease common tasks like Ajax requests, templating, and Backbone view management.

Shortcode Improvements

Search content for shortcodes withhas_shortcode() and adjust shortcode attributes with a new filter.

Revision Control

Fine-grained revision controls allow you to keep a different number of revisions for each post type.

External Libraries

New and updated libraries: MediaElement.js, jQuery 1.10.2, jQuery UI 1.10.3, jQuery Migrate, Backbone 1.0.

Return to Dashboard → Updates | Go to Dashboard → Home
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BROEKMAN extension classes – How to edit your website!

BROEKMAN extension classes – How to edit your website!

Ever wanted to learn how to do basic HTML? Learn the principles that will empower you to manage your own website or blog?
Don’t necessary want all the responsibility, but would love to learn the principles of managing?

Well, Jeremy Broekman has just the right amount of patience to teach just about anyone
how to overcome their fear of BREAKING THE CODE and learning the principles of managing it.
As part of our engagements in website development, we always try to teach our clients the
principles so that when errors happen things can be fixed pretty easily with a basic understanding.

Interested? Use our contact form and we’ll let know you when the next class fills up!

COURSES can be conducted online using Join.me, GoToMeeting screen-sharing technology combined with a conference call! If you are a Greater Los Angeles or OC local, Broekman can meet live in person!

contact-us

COURSES INCLUDE:

  • How to Use WORDPRESS – $85.00/hour
  • Basics of html – $85.00/hour
  • 2-hour private one-on-one session – $150.00 flat fee
  • Private training for marketing & communication department – prices range per person
  • Beginners Crash course – $275-
  • Intermediate Crash course (have basic skills, but want to go to next level) – $350-
  • Become a Website Developer (ready for the whole lot!) – $850-

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Search Engine Optimization

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

CORE SERVICES

  • Customer base / DNA analysis
  • Key Word Analysis (research, reconnaissance, recommendations)
  • Comprehensive Website Analysis & Audit
  • Analysis of Statistics (tracking visitors) and marketing intelligence reports
  • Competitive Analysis
  • Website Optimization – content, copy, keywords and images
  • Basic SEO new website best practices
  • Search Engine submittals
  • Link Building programs / back-link creation
  • Social Media SEO Strategies & Profile Development
  • Online PR Optimization
  • Blog Development & Thought Leadership
  • Target audience / channel marketing & SEO

MARKETING, BRANDING & CORPORATE IDENTITY

SOCIAL MEDIA,  COMMUNICATION & TOOLS

REAL ESTATE

JEWISH COMMUNITY

  • Synagogue Branding – #1
  • Jewish community marketing – #1, #2 and #4   (#1 for 4 years)
  • Marketing to the jewish community – #1, #5, #6  (#1 for 4 years)
  • Jewish Marketing Agency – #1, #3
  • Jewish marketing – #2
  • Jewish marketing consultant – #2
  • marketing strategy jewish clients – #2
  • jewish community grants – #7
  • jewish marketing plan – #6 and #7

RANDOM ONES

  • Google “communications websites” – #1
  • Google “b.c.” or “bc” –
  • Google “broekman partner”
  • Google “godaddy email on iphone” – #6 along with ONLY godaddy links
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WordPress 3.5.1 updates are cool!

WordPress 3.5.1 updates are cool!

In addition to constant on-going inprovements on security and user interface, the new WordPress 3.5.1 updates are just cool adding more ease of use and making this more MAC like for even the novice / beginner user to understand. 🙂

Welcome to WordPress 3.5.1

Thank you for updating to the latest version! WordPress 3.5.1 is more polished and enjoyable than ever before. We hope you like it.
Version 3.5.1

What’s NewCreditsFreedoms

Maintenance and Security Release

Version 3.5.1 addressed some security issues and fixed 37 bugs. For more information, see the release notes.

New Media Manager

Beautiful Interface

Adding media has been streamlined with an all-new experience, making it a breeze to upload files and place them into your posts.

Picturesque Galleries

Creating image galleries is faster with drag and drop reordering, inline caption editing, and simplified controls for layout.

New Default Theme

Introducing Twenty Twelve

The newest default theme for WordPress is simple, flexible, and elegant.

What makes it really shine are the design details, like the gorgeous Open Sans typeface and a fully responsive design that looks great on any device.

Naturally, Twenty Twelve supports all the theme features you’ve come to know and love, but it is also designed to be as great for a website as it is for a blog.

Retina Ready

So Sharp You Can’t See the Pixels

The WordPress dashboard now looks beautiful on high-resolution screens like those found on the iPad, Kindle Fire HD, Nexus 10, and MacBook Pro with Retina Display. Icons and other visual elements are crystal clear and full of detail.

Smoother Experience

Better Accessibility

WordPress supports more usage modes than ever before. Screenreaders, touch devices, and mouseless workflows all have improved ease of use and accessibility.

More Polish

A number of screens and controls have been refined. For example, a new color picker makes it easier for you to choose that perfect shade of blue.

Under the Hood

Meta Query Additions

The WP_Comment_Query and WP_User_Queryclasses now support meta queries just likeWP_Query. Meta queries now support querying for objects without a particular meta key.

Post Objects

Post objects are now instances of a WP_Postclass, which improves performance by loading selected properties on demand.

Image Editing API

The WP_Image_Editor class abstracts image editing functionality such as cropping and scaling, and uses ImageMagick when available.

Multisite Improvements

switch_to_blog() is now significantly faster and more reliable.

XML-RPC API

The WordPress API is now always enabled, and supports fetching users, editing profiles, managing post revisions, and searching posts.

External Libraries

WordPress now includes the Underscore andBackbone JavaScript libraries. TinyMCE, jQuery, jQuery UI, and SimplePie have all been updated to the latest versions.

Return to Dashboard → Updates | Go to Dashboard → Home
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Rollback to WordPress 3.4 or 3.5

Rollback to WordPress 3.4 or 3.5

I am 100% for updating to the latest version of WordPress as it’s optimal for security, however, sometimes, it is necessary to go back to an earlier WordPress version. This rarely happens, but unfortunately a theme I installed from ThemeForest was built more than 2 years ago and is NOT ready for 3.5. Sometimes, plugins do not work with a new version and cause major theme issues too.

{UPDATE: Happy to help anyone make themes 3.8.1 ready with our killer programming team. I’ve got an amazing support team who can do anything with a small budget 😉 }

As I discovered today, there is a way!

Downgrade to an older version is an easy task, and it’s very similar to upgrading WordPress to a newer version.

Step One: BACK UP YOUR DATA

As ALWAYS, make a full back-up of your site by copying your entire WordPress Folder and Database.
* You need to have access to your site control panel using ftp program such as Transmit, CuteFTP or Filezilla to
make a copy of all WordPress platform files. These are located in the root directory of your host or the root
directory of the location you installed WordPress.
* Delete wp-admin and wp-includes folder which are located in your default host directory.

Step Two: GET ARCHIVE OF WORDPRESS VERSION

 
Get and download an archive / older version of WordPress from wordpress.org release-archive located here:
http://wordpress.org/download/release-archive/

Step Three: OVERWRITE WORDPRESS FILES (all but WP-CONTENT FOLDER)

Unzip your desired version of WordPress and overwrite all files EXCEPT WP-content folder (this is where all your THEME, images, pages of your site come from!) to your website by using the same FTP program. WP-Content is where all your theme files and images are and you don’t want to mess with that or you WILL lose you website. All the rest of the files are simply the shell of WordPress programming. 🙂

Step Four: LOG IN TO WORDPRESS TO SEE

Log into your site’s WordPress Dashboard www.yourdomain.com/wp-admin
Go to your site admin area except this time you won’t see WordPress admin login page.
Instead you will notice a message that say WordPress Database needs to upgraded current
WordPress to a new one!! Do not worry, just click OK and you will then see the admin login box.
Login to admin area and HAVE FUN!

Everything will be fine and you can enjoy an old WordPress installation! Good as new (well as it was!)!!!

SPECIAL NOTES BEFORE YOU DO:

If you have special plugins that have “themed” your WP-ADMIN, make sure you back those up as well BEFORE so that you can
apply those design / settings after! When you replace WordPress files you’ll wipe out that as well.

Just take your time, carefully think about your website assets and plan it out.

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Corporate Identity Campaigns

Corporate Identity Campaigns

Delivering marketing firepower, brand strategy and promotional might for CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created  brand management programs, identity campaigns, creative platforms and style guides.“broekman

We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral.

We listen to what you want and deliver what you need.

Producing top notch design work and execute campaign concepts is just part of the big picture. We just make things happen with our infectious enthusiasm, our will to to immediate action and our passion to serve. We Tap creativity and Export identity while Manifesting brand strategy & marketing initiatives.

IDENTITY CAMPAIGN DELIVERABLES:

  • Discuss Business Development.
  • Who are we targeting? Who are our customers? Past? Present? Who do we want our customer to be? What’s the DNA of that individual?
  • Discuss strategies and marketing avenues.
  • Develop Logo and style guide with different variations and uses ranging from email, web, print, social media, powerpoints, badgets and more!
  • Develop Business Collateral. Business cards, letterhead, envelopes and website landing page.
  • Business Development Collateral. Listing Presentation. Download Example. PowerPoint Presentation Download Example. SlideShare account & presentation Download example. Online Brochures. Sales collateral.
  • New Website or rebranding.
  • Develop social media campaigns – FACEBOOK fanpage, Pinterest, Linkedin, etc. We’ll find the right mix of tools that fit your approach to your target audience.
  • Marketing Collateral – Brochures, Postcards, Sell sheets, Flyers, Catalogs, CD/DVD artwork.
  • Develop Direct Mail program.
  • Develop Blast Email campaigns.
  • Develop PR Collateral – Press Kits, EPKs, PR campaigns.RodeoCapital  Screen Shot 2013-01-29 at 10.43.06 AM  TDGcorpNew

Advantages of working with me?

  • It’s RARE when you can get someone who can do BOTH web and print design… let alone someone with sales, publicity, communications and marketing background in one. 
  • People work with me because of my personality.
  • People work with me because they KNOW I am talented (execution just validates)
  • People work with me because they know that I follow through and can help them execute things that take them so long to accomplish
  • Marketing guy first along with creative guy
  • People work with me because I have a track record
  • I have a toolbox and skills that are flexible with any industry, company – I morph and adjust myself to their needs
  • People work with me because of my top 10 values
  • Traditional business man with out of the box creative mix
  • Balance between Integrity/Hard-working and Creative
  • Loyalty/Respect… they know they will be taken care of “Got your back”
  • Confidence/Charisma/Humor – in addition to being very real (New York tough, LA cool, good values, chill guy, yet professional)
  • Help people create their legacies and their legends
  • Knowledge/Intellect – got a really great toolbox
  • Connection – I survey them and I get them, I tap into what they want, Sometimes takes time to nurture, but when I build, I build….
  • Comfort – Easy to work with
  • Responsible – very. Work long on underpromising and overdelivering
  • Worth – establishing value for clients

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

 

broekman corporate identity campaigns

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Social Media Consulting

Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.

 Brand Management & Online Marketing
 Online PR & Publicity
 Social Media Campaign Development
 Networking & Moderation
 Community Engagement Marketing
 Consulting

Want to see my PINTEREST Board approach to showing you things we care about?

pinterest.com/broekmancomm/social-media/

 

Author Social Media Plan.

From Situation Assessment & Analysis to Development.

Reconnaissance mission to collect everything about {INSERT ENTITY}
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
Evaluation of online brand, existing SEO programs (back link report determines
where site is listed or mentioned online), and existing social media campaigns.
Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
Branding. Make sure identity campaign is consistent. Ensure proper use of style
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
Blogging. Collect logins. Analyze existing posts and content. Evaluate comments
and methodology to response. Existing Editorial Calendar? How we publish information.
Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document? Style Guide?
Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service
in place? Wrap-up?  Reporting?
Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools?
Online Chat? We’ll evaluate what’s missing and what can be done to improve.

Execute Social Media Plan.

Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.

Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Social Media Consulting.

How do we drive traffic? Desired outcome? Position brand?

Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge! 

JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800

 

Define & Launch.

:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building

Track the Results.

Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
SEM Tracking.
SEO Tracking.
Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!

ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT– YOUR ROI!!!

Coaching & Training.
BROEKMAN communications would love to be your partner.

1. Short term &  long term engagement approaches.
3-6 months is average start.

2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours

3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting

Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.

RATES DEPEND ON NEEDS & COMMITMENT.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

 

BROEKMAN communications PROFILES
FacebookFacebook
PinterestPinterest
TwitterTwitter
LinkedIn Linkedin
badge64px_liteSlideshare
FlickrPicasa (2006-2010/1 cutting room floor)

Skype

Google+

Wordpress Marketing Director + Creative Director + Principal

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