Website Core Competencies

1. STRATEGY

– Goals & Objectives
– Current site audit
– Develop launch strategy
– Design phases of development & set client tailored budget
– Competitive Analysis
– New Business Development
– Business/Service/Product Launch
– Research & Content Development

2. DESIGN

– Look & Feel
– Calls to Action
– Creative Strategies
– Art Direction
– Graphic Design
– Copywriting
– Wireframes
– UX & UI
– Responsive mobile & tablet focus
– Responsive Web Design Conversion

3. INFORMATION TECHNOLOGY

Domain Name
— Registration / Acquisition
— Gain access to DNS and control of all logins/credentials
— Domain recovery & migration
— Domain transfers
— Auction purchasing & selling
Website Hosting Set-up
– Launch Linux based hosting package
– Set-up of Hosting & MySQL database
– WordPress Set-up

4. DEVELOP

– Set-up of WordPress as our WYSIWYG editor
– CSS File Creation
– File and image uploads – current content or acquire content
– Static page content – migration of existing copy or develop new!
– User management – roles of users of site, administrators vs contributors vs editors

5. WEB SOFTWARE DEVELOPMENT

Determine additional modules including
— E-Commerce
— Customer Relationship Management
— Community engagement
— Event Registration
— Online scheduling
— Profile & Community Registration systems

6. ONLINE MARKETING

– Lead Generation Strategies
– Marketing Consulting
– Social Media – integration, profile enhancement,  management & moderation
– Search Engine Optimization (SEO)
– Pay-Per-Click – PPCs

7. BRANDING

– Logo Marks
– Type Treatment
– Messaging
– Style Guides
– Print & Collateral

8. IDENTITY POSITIONING,
ANNIVERSARY CAMPAIGNS
& MANAGEMENT

– Entrepreneurs & Start-ups
– Small Business
– Corporate
– Real Estate
– Entertainment
– Jewish Community
– Public Relations Firms
– Non Profit

9. CLIENT SERVICES / CREATIVE SERVICES

10. SOCIAL MEDIA

– Overall Strategy
– Streamlining Kit
– Maintenance

11. NEWSLETTER SIGN-UP

– Vendor Identification
– Template Design
– Website Integration
– Blast Strategy

12. LEAD GENERATION PROGRAMS

– Internal Marketing
– External Marketing
– Blast Email Programs
– Direct Mail
– Direct Response
– Online Advertising
– Print Advertising
– PR / Media Relations

13. PHILANTHROPY

– Fundraising – capital campaigns, building funds
– Membership campaigns
– Donor-driven campaigns
– Event Organizing & Production
– Community Outreach & Engagement
– Team Development, Board Relations & Executive Coaching