Monthly Archives: October 2013
Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com.
Eligibility | Program Details | Testimonials | Apply today
Join the program
Get further, faster. Apply to the Google for Nonprofits program.
Members will gain access to premium Google products and support, including:
- Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
- YouTube for Nonprofits: Premium branding capabilities on YouTube channels, increased uploading capacity, and more.
- Google Earth Outreach Grants: Free licensing for Google Earth Pro and Maps API for Business.
- Google Apps for Nonprofit: Free version of Google Apps for Nonprofits
- One Today by Google: Free access to a mobile fundraising platform.
- JOIN NOW: http://www.google.com/nonprofits/join/
No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.
RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!
RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.
Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.
RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!
Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and moderation conversations.
LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.
RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!
5. YouTube and 6. Vimeo
YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!
Instagram… 100% photo sharing and simple captions.
Think Mashables’s Beginner’s Guide rocks. No need to reinvent the wheel there – CLICK HERE – http://mashable.com/2012/05/29/instagram-for-beginners/
READ MORE on my take on PINTEREST: https://broekmancomm.com/how-to-use-pinterest/
Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!
I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – https://broekmancomm.com/vine-promotions/
What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!
Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.
Read More »
SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Author Social Media Plan.
From Situation Assessment & Analysis to Development.
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
where site is listed or mentioned online), and existing social media campaigns.
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
and methodology to response. Existing Editorial Calendar? How we publish information.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Industry News? Schedule or Plan? Messaging document? Style Guide?
in place? Wrap-up? Reporting?
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Online Chat? We’ll evaluate what’s missing and what can be done to improve.
Execute Social Media Plan.
Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.
o Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
o Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
o Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
o Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
o Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
o Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.
Social Media Consulting.
How do we drive traffic? Desired outcome? Position brand?
Define & Launch.
:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building
Track the Results.
o Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
o Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
o SEM Tracking.
o SEO Tracking.
o Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
o Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!
YOUR RETURN ON INVESTMENT– YOUR ROI!!!
Coaching & Training.
BROEKMAN communications would love to be your partner.
1. Short term & long term engagement approaches.
3-6 months is average start.
2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours
3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting
Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.
RATES DEPEND ON NEEDS & COMMITMENT.
Sample Strategic Statement.
By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities
Sample Consulting Role.
o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers
Read More »
I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box.
What is Vine?
Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!
BUSINESS DEVELOPMENT IDEAS:
1. VINE video introduction showcasing staff. Or do just for new team members. Remember those cool witty interview type bios that started trending in mid-2000s… VINE video will take that highlighting favorite color, clothes, music, artistic style, etc. to a whole new level (yes, it’s okay to have the dog in there too!)
2. For your publicists – witty poignant VINE video interviews of your thought leading CEOs / CMOs
3. Entertainment – why not think of VINE as a new way to create special threatical release TRAILER for your film or new take before DVD release…..
4. Hey you recording label reps and music executives…. MTV video (check), Vimeo/YouTube (check)… why not special release out-takes or special “VINE only” video
5. Cause marketing executives and PR pros – make your “cause” that more real by highlighting the impact you are making with a cool VINE vid showcasing a “1-minute in the life of the org”
The list goes on…. interested in ideas for your business? Hit me up @broekman or call 818-212-9201 or worse than that, hire me!
How do I get started?
Vine is currently available for iOS/iPhones and Android devices. You can download Vine for iOS in the Apple App Store, and Vine for Android in the Google Play Store. After installing Vine on your device, you can sign up using an email address or sign in with your Twitter account. Once you’ve logged in, you can find people to follow, post your own videos, and more.
How do I find people I know on Vine?
You can quickly find people you know on Vine through your device’s address book and people you follow on Twitter. You can also search for people on Vine or invite them via text message or email. To get started, tap the menu button in the top left corner, select “Profile”, and then tap the button with two people on it in the top right corner.
For more, check out the FAQs!!!!
TIPS to getting most out of VINE experience
– Use a tripod or at least have a steady hand
– Understand the goals of what you are trying to capture
– Research “ghost feature” for stop motion if that applies to your video!
– You don’t need to shoot ALL at once – take your time and have fun
– Time lapse videos – test out your iphone tapping to make sure you’re capturing what you want!
– FYI, you can get 140 taps into one VINE or that’s almost 24 frames per second! Don’t tap too hard!
– Per Ian Padgham (@origiful), Video Producer at Twitter…..
“After finishing your Vine video and tapping the check icon, you end up on the share screen.
At this point, you can still tap back (left facing arrow in the top left corner of the screen)
to review your video. You can also close the app and go to your Photo Gallery – a video file of
your video will already be saved to your phone. Reviewing before posting is always a smart idea
and can help you avoid posting a clip you might want to redo.”
Specializing in Marketing for Attorneys, Law Firms & Legal Industry Professionals
BRANDING & IDENTITY CAMPAIGNS
Establishing strong a brand image is an important factor in “winning” the online branding unofficial card. Yes, having an establishing firm logo that stands the test of time coupled with an impeccable reputation will certainly keep your firm pumping. For those of you branching off large firms and creating your own firm, we can help you build that new logo / business card / letterhead package. For those firms that feel their logo has become old and stale, we can refresh your identity with a 2013/2014 touch; sometimes it’s all about repackaging.
WEBSITE DEVELOPMENT & SEARCH ENGINE OPTIMIZATION
Bringing corporate branding, graphic design, copywriting, online marketing, search engine optimization and social media to law firms. We’ll help you repackage your website… we’ll teach your marketing department all the tricks… we’ll train you on why keywords are good copywriting and a solid home page are really important…. AND help you advertise your firm without an advertising budget or spend!!!
COACHING & IN-HOUSE SEMINARS
With over 4 years experience helping entrepreneurs, 2-3 partners, small businesses and medium-sized companies take themselves to the next level…. we are here to share best practices, visionary marketing, business development/sales planning and marketing execution & implementation.
PAST CLIENTS / REPRESENTATIONS
Staging for NEW website for Ronen Kleinman’s firm.
Having created original website for The Margulies Law Firm, developed new branding effort for partners Craig Margulies and Jeremy Faith who joined forces in 2012. Identity Campaign includes: Logo, Business cards, letterhead, communication templates and a brand new website with SEO.
New identity & branding effort for 15+ year Bankruptcy law firm
Launched branding campaign for industry expert John Childers, law firm consultancy
Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property. Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization. Developed CMS system using WordPress. View at www.RPBlaw.com.
Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate. Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system. Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work. View at www.PWKllp.com.
New firm consulting. Advisory to brand development and online marketing. Identity campaign include logo development, business cards, letterhead and envelopesRead More »
Voice messaging tool for your website, blog or podcast
Increase interaction with your audience
Add SpeakPipe to your website and visitors will be able to send you voice messages from anywhere on your website by simply clicking on a button. No phone calls are required. You can use a custom button or the SpeakPipe side button. SpeakPipe also provides a hosted voicemail page, so you can receive voice messages without installing anything on your website.
Easy for visitors to send a message
Visitors don’t need a SpeakPipe account to send you voicemail. A message can be sent with just a few clicks without typing anything. Visitors can listen to their recording before sending it. The widget allows them to record messages as many times as they want, so they can practice before sending it to you.
Get visitors’ contact details
Visitors have the option of entering their contact information before sending a message. By default these fields are optional but you can make them mandatory to make sure visitors leave their info, so you can email or call them back.
Grow your email list
You can integrate SpeakPipe with your Aweber or Mailchimp account and get new subscribers into your email list each time someone sends you a voice message through SpeakPipe. More integrations are coming soon.
Voice messages delivered right into your email inbox
With SpeakPipe you can receive notifications about new voice messages via email. An email notification contains a private link to the message, the sender’s name and the email address and the URL of the page from where the message was sent. You can listen to the message and reply without signing into your SpeakPipe account.
Reply to messages using your voice
You can send a voice reply to a message from your audience. With SpeakPipe you can send personalized voice greetings to your readers, listeners and subscribers. It’s more engaging to receive voice messages and your audience will love to receive voice messages from you.
Works on mobile devices
Visitors can send you voice messages from your website using the SpeakPipe app on their iPhone or iPad. Also, the SpeakPipe app allows you to listen and reply to messages on your mobile device.
Easy access to all your voice messages
Messages are stored within your SpeakPipe account. You can access your SpeakPipe mailbox from any computer or mobile device. The SpeakPipe mailbox has an option to download a voice message as an MP3 file, so you can put it on your website or insert it into a podcast.
Adding SpeakPipe to WordPress
In case if you use wordpress.com you can create your personal voicemail page on SpeakPipe and add a link to the voicemail page to your blog. Create voicemail page
- Log into your WordPress admin panel.
- Click on “Plugins” of the sidebar menu, then click “Add New” on the Plugins page.
- Download the SpeakPipe plugin for WordPress. Click here to download it.
- Click “Upload” and choose the downloaded plugin file. Click “Install now”.
- After the plugin installed, click “Activate Plugin”.
- Go to the SpeakPipe plugin Settings.
- Enter your SpeakPipe Account ID on the settings page.
Your SpeakPipe Account ID:
- Click “Save Changes”
- Important note: if you have any software or plugins for caching pages on your WordPress, you have to reset cache (otherwise your visitors will not see the SpeakPipe widget on your website)
- Open your website’s main page and check that the SpeakPipe button appears on the middle-right side of the page. Click on it and try to send a voice message.
- Go to your inbox and listen to your message.
- Customize your widget: set sidebar button position, color, text in widget settings at https://www.speakpipe.com/account/settings/widget