Monthly Archives April 2014

Blast Email / Email Blast / Email Marketing campaigns

Blast Email / Email Blast / Email Marketing campaigns

BROEKMAN communications has been at the forefront for developing custom tailored blast email programs.  In addition to working on marketing automation campaigns with aWeber, Salesforce and other platforms, we’ve been mastering Constant Contact, MyEmma and Mail Chimp to create email marketing campaigns.

DELIVERABLES

(1) Develop custom email Master Template for {CLIENT} including

– Responsible for creative development using {CLIENTS}’s style guide
– custom header/footer (to be customized per employee)
– styled fonts
– company logo
– boilerplate company information
– custom footer sections
– custom area for including photos and/or google maps
– custom body text area for description/features/benefits/advantages
– up to ten (10) links to either landing pages, social media or dedicated website

(2) Create email template variations with minor differences from Master

Template including different options

(3) Develop a brand new account with either Constant Contact, Mail Chimp 

or MyEmma – Set-up account with {CLIENT} credit card and contact info
– Install all the above aforementioned templates
– Develop one master mailing list for {CLIENT} and set-up 20-25 per employee segregated lists ready for importing (as opposed to creating one account for each employee, which increases the amount of work, but perhaps gives sense of independence from corporate home account with brand consistency).
– Train staff on how to manage mailing lists and deal with importing contacts
– Develop new report for exporting key results from each mailing (opens, clicks from links embedded, traffic to site, traffic to pdfs, etc.)

(4) Coordinate efforts with {CLIENT}

– Teach staff how to upload key agent / staff PDFs to website server for use on each email
– Teach staff to become resourceful and utilize technology!!
– Coordinate efforts on how use of social media (linkedin, slideshare, facebook fanpage) may affect future sales/business development/marketing

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How to change your YouTube channel art

Updating your channel has gotten even easier. Check out the boilerplate courtesy of YouTube.

Change and delete YouTube channel art
Learn how to remove or swap out your channel art

Give your channel a custom look and feel by selecting channel art. Channel art can be used to brand your channel’s identity and give your channel page a unique look and feel. Your channel art will be used on all platforms where viewers can see your channel (TV, mobile, tablets, etc.)

Here’s how to edit Channel art:

  1. Sign in to YouTube and visit your channel by clicking on your channel’s link in your Guide.
  2. Click Add channel art near the top of your channel
    1. Note: If your channel already has channel art you can edit the channel art by hovering your mouse in the top right corner of the channel art until you see the edit icon  and clicking Edit channel art.
  3. Upload an image of your own, or use our photo gallery.
  4. Once you’ve selected an image, you can preview how it will appear across devices. To adjust, click Adjust the Crop.

Channel art guidelines

For optimal results on all devices we recommend uploading a single 2560 X 1440 px image that has been optimized to fit the template below:

You can download the template here: Channel Art Template (Fireworks)

Channel Art Template (Photoshop)

Note: All of the pixel dimensions have more than doubled from what you would measure on normal monitors. This is to accommodate retina displays. On non-retina displays the image will be scaled to less than half the size with the same aspect ratios.

How channel art looks on different devices

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Highlights of WordPress 3.9 updates

Highlights of WordPress 3.9 updates

Welcome to WordPress 3.9

Thank you for updating! WordPress 3.9 has lots of refinements we think you’ll love.
Version 3.9

A smoother media editing experience

Improved visual editing

The updated visual editor has improved speed, accessibility, and mobile support. You can paste into the visual editor from your word processor without wasting time to clean up messy styling. (Yeah, we’re talking about you, Microsoft Word.)

Edit images easily

With quicker access to crop and rotation tools, it’s now much easier to edit your images while editing posts. You can also scale images directly in the editor to find just the right fit.

Drag and drop your images

Uploading your images is easier than ever. Just grab them from your desktop and drop them onto the editor.


Gallery previews

Galleries display a beautiful grid of images right in the editor, just like they do in your published post.

Do more with audio and video

Images have galleries; now we’ve added simple audio and video playlists, so you can showcase your music and clips.


Live widget and header previews

Add, edit, and rearrange your site’s widgets right in the theme customizer. No “save and surprise” — preview your changes live and only save them when you’re ready.

The improved header image tool also lets you upload, crop, and manage headers while customizing your theme.

Stunning new theme browser

Looking for a new theme should be easy and fun. Lose yourself in the boundless supply of free WordPress.org themes with the beautiful new theme browser.

Browse Themes


Under the Hood

Semantic Captions and Galleries

Theme developers have new options for images and galleries that use intelligent HTML5 markup.

Inline Code Documentation

Every action and filter hook in WordPress is now documented, along with expanded documentation for the media manager and customizer APIs.

External Libraries

Updated libraries: TinyMCE 4, jQuery 1.11, Backbone 1.1, Underscore 1.6, Plupload 2, MediaElement 2.14, Masonry 3.

Improved Database Layer

Database connections are now more fault-resistant and have improved compatibility with PHP 5.5 and MySQL 5.6.

New Utility Functions

Identify a hook in progress withdoing_action() and doing_filter(), and manipulate custom image sizes withhas_image_size() andremove_image_size().

Plugins and themes registering custom image sizes can now register suggested cropping points. For example, prevent heads from being cropped out of photos with a top-center crop.


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How to let consultants manage your Facebook advertising account

How to let consultants manage your Facebook advertising account

Found an amazing post on Jon Loomer’s page from last summer which did a thorough job on explaining the technical steps in adding an admin.

YouTube video step by step:

OR check out the post here:
http://www.jonloomer.com/2013/07/29/facebook-advertising-account-settings/

Frankly, we’re tired of reinventing the wheel, but happy to point people in the right place when they stumble on
us first as the go between in this ultimate game of SEO / information gathering / information sharing / transparency
building marketing/PR experience. 🙂

Thanks Jon in advance for putting in all that time and effort.

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How to set-up Linkedin Company page

How to set-up Linkedin Company page

Company Pages – Frequently Asked Questions

Straight from Linkedin’s amazing help section we’ve found that many clients ask us how to set up their company pages. While yes we do moderate pages for a select few clients, we find that it’s sooo empowering for folks like us to unveil the mystery and give you the resources. So if you haven’t googled a question and landed on this section before, here goes!!!

WHAT IS A COMPANY PAGE?

A Company Page helps LinkedIn members learn about your business, brand, and job opportunities. Any LinkedIn member can follow a Company Page.

Learn what you can do with your Company Page. If you want to set up a page for your organization, first check out the requirements to add a Company Page and read the basics on how to add a Company Page.

Learn more about using LinkedIn for marketing.

Posting a Company Update

How does a company post an update?

To post a Company Update, you must be an administrator of your Company Page.
  1. Enter your update in the Share an update box on the Company Page Home tab.
    • Click the  paper clip icon to attach a rich media file (optional).
    • Enter a URL link within the update box to share a link (optional).
  2. Click Share.

Note: Updates will be displayed in the language you use to enter your update.

See our Company Updates Best Practices or play the video below on posting Company Updates.

Adding a custom image for an update that includes a URL

When you include a URL in your update, you’ll usually see a preview with a thumbnail image, article title, and some text. If an image is not available, the preview area will have a No image foundmessage. You can also upload a custom image file from your computer.

To upload your custom image:

  1. Enter an update with a URL.
  2. When the preview image appears, click the upload image icon (looks like a square with a plus sign) in the upper right of the image thumbnail.
  3. Select the image file you want to upload. The file type should be JPG, GIF, or PNG, and max size of 100MB.
    • Your uploaded image will be automatically resized to fit the 180 x 110 pixel thumbnail space.
  4. Click Share.

If you’re still not able to upload your image, contact us and attach the image you wanted to upload so we can troubleshoot the issue.

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