As an expert in marketing, branding, advertising, social media, graphic design and website development, Jeremy trains corporate, entertainment industry, real estate, start-up and nonprofit C-suite and V-suite executives. Jeremy leads summits and seminars that show professionals how to launch successful marketing campaigns and manage effective promotions. He coaches and consults teams and individuals in the areas of business development, brand strategy and social media. Jeremy is a Spartan racer, charismatic connector and master networker. His presentations are highly motivational and energizing, showing teams how to overcome obstacles and develop a shared vision. Jeremy draws on his experience at Universal Television and Xerox Corporation to train senior managers of Fortune 500 companies.

Worried about web accessibility lawsuits?

On June 12, 2023, the California Assembly’s Judiciary Committee amended Assembly Bill (AB) 1757, introducing language that would effectively require all California websites to follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. The law could profoundly change the legal landscape. By requiring conformance with WCAG 2.1, the bill would establish firm technical requirements…

Supercharging Search with generative AI

We’ve seen other SEO agencies starting to talk about “AI powered search generated experience (SGE)” and just wanted to explain what all this means. Very quickly everyone is exploding with information about AI and the average marketer is going to get overwhelmed pretty quickly. So here’s an article straight from Google that explains. Orig link:…

UA → GA4 – Guide to Migrate from Universal Analytics to GA4 #GoogleAnalytics

At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…

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Google AdWords – adding keywords – broad match vs exact match

At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…

Destination. Determination. Deliberation.

In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation. Destination. Determination. Deliberation. “One had to be completely determined to reach one’s…

WordPress 6.2.2 – what’s in this update

WordPress 6.2.2 What’s NewCreditsFreedomsPrivacy Maintenance and Security Releases Version 6.2.2 addressed a security issue and fixed 1 bug. For more information, see the release notes. Version 6.2.1 addressed some security issues and fixed 30 bugs. For more information, see the release notes. Welcome to WordPress 6.2.2 WordPress 6.2 includes more than 292 enhancements and 394 bug fixes. This page…

Podcast Producer

We spent the past 16 months developing an amazing podcast called The Restaurant Dealmaker Show for the largest Restaurant Brokerage in California, Restaurant Realty Company. We’ve been working with the company’s founder and senior leadership to expand our thought leadership/PR program as well as compliment the founder’s best selling book of the same title. Hosted…

BlueJeans by Verizon

Outrageously Engaging Video Experiences Your business runs on video. Let’s get you up to speed. Virtual Meetings Premium video conferencing for max productivity from anywhere. Give your 
in-office, remote or hybrid teams the tools to connect and collaborate seamlessly. Events & Webinars Immersive virtual events platform with TV-quality, live streaming for stunning productions. Engage any…

Digital Marketing Assets & Transfer of Social media handles

Commercial Agents and Business Brokers, As you are completing your Asset Purchase Agreements with clients and preparing sellers to hand over key content and accounts to buyers, make sure that they prepare a list of logins/passwords for those accounts they can easily hand over and walk your clients through logging in to confirm ownership. Alternatively,…

Building e-commerce websites with SquareSpace

We’ve used SquareSpace on and off again for strategic brand activation projects and e-commerce websites. Certain companies benefit from ONE platform for all your needs – small businesses, 1-2 person shows, product driven and art driven showcases and start-ups. While we LOVE WordPress for its search engine optimization and easy Googlization programs, if money is…

Why launch a WordPress Website?

In the world of ever changing, evolving technology, it’s harder to launch an activate your brand’s website and get found on search engines organically. Search engine optimization and Google advertising and online marketing can get expensive for start-ups. Survival of the fittest means those with either venture-capital backing, private family investors, angel investors or deep…

Time

Imagine there is a bank account that credits your account each morning with $86,400. It carries over no balance from day to day. Every evening the bank deletes whatever part of the balance you failed to use during the day. What would you do? Draw out every cent, of course? Each of us has such…

Public Relations PR Glossary of Terms

We constantly get asked about the industry terms we throw away casually. So we put together this page morphing a number of glossaries together into a new UBER cool page. Agency in Motion in Chicago by far had the cleanest and most complete looking one. Thank you! The PR industry operates with numerous acronyms and…

accessiBe

What is accessiBe? accessiBe is the leading AI-powered web accessibility solution that makes websites accessible to people with disabilities, and compliant with the WCAG, ADA, and other accessibility legislation. By using AI and automation, accessiBe signficantly reduces costs and time, making web accessibility achievable for all businesses. MAKING THE WEB INCLUSIVE FOR ALL The #1 Automated …

WordPress Market Share: Usage Stats, Facts, & Research (2022)

How Popular is WordPress? Thanks WPbeginner for putting together this update for all to benefit. If you are a WordPress developer or just getting started with WordPress, you MUST begin your journey with WordPress Beginner! To learn more, see our article about the history of WordPress. WordPress is immensely popular and is used by millions of…

What are SERPs? Search Engine Results explained by SEMRush.com

Thank you Nikolai Boroda for brilliantly weaving this perfect article. Many of our clients ask the same questions and thankfully we have some valuable explanations. I could not have put this better. Folks, if you don’t already follow SEM Rush’s blog or use SEMrush, well, you are missing something from your Search Engine Optimization plan!…

Calendly – schedule meetings without the back-and-forth emails

Easy scheduling ahead Calendly is your hub for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work. Schedule meetings without the back-and-forth emails Calendly uncomplicates scheduling by only offering times that work with your availability across all of your calendars. SIGN UP NOW HOW IT WORKS See…

One Signal – Website Push Notifications for Blog Subscribers & more

OneSignal Platform OneSignal is one of the fastest & most reliable services to send push notifications, in-app messages, SMS, and emails to your users on mobile and web. Know how some sites on Safari and Chrome ask you if you would like updates from their website? THIS IS IT! Want THE Guide on how to…

Getting SiteGround support

Broekman is here to help as well! For our clients, we provide web hosting, cPanel, FTP, email and Wordpress management/maintenance support. We get it. Things happen. We know that hiccups happen.  Lucky for you, we deliver the best methodologies to reverse engineer a fix because we’ve already been through the trial and error. There really…

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Googlization is the key to your digital marketing success

Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …

Real Estate Marketing – 36 digital marketing, advertising & PR tips

You’re looking for a strategy to drive more people to you and your company and increase profits. We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics. We can not only help you generate new leads and land new deals, but we can…

How to make someone an admin of your Facebook Fanpage in 4 easy steps

4 Easy Steps Step 1: Go to your facebook fanpage https://www.facebook.com/broekmancomm Step 2: On right hand margin sidebar menu, choose Settings https://www.facebook.com/broekmancomm/settings/?tab=settings Step 3: On right hand margin sidebar menu, choose Page Roles https://www.facebook.com/broekmancomm/settings/?tab=admin_roles Step 4: Navigate to the “Assign a New Page Role” section   Here you will type in a person who has…

How to build a Facebook Fanpage in 10 minutes

Things you’ll need to set up your Facebook Page Important pre-page clarification: Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.  Business Name and description A profile photo and cover photo. Profile photo – your badge – ideally…

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Google Site Kit – Analytics, Search Console, AdSense, Speed

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…

Gmail Cheet Sheet

This is so cool. Thank you Google Workspace Learning Center! https://support.google.com/a/users/answer/9283036?hl=en&ref_topic=9348490 Gmail cheat sheet Create and send email, organize your inbox, and start and join video meetings right from Gmail. Get Gmail: Web (mail.google.com), Android, or iOS   1. Click Compose to create a new email message. 2. Click a message in your inbox to read it and send a…

Envato Elements – Graphics, Stock video, Stock Images, WordPress Themes & more

The unlimited creative subscription Millions of creative assets, unlimited downloads, one low cost. Download graphic, web and video templates, audio, photos and more. Envato Elements is the only creative subscription for every digital project. We’ve been using Envato for 10 years now. Marketing Agency approved! This is the last subscription you’re going to need for…

Clubhouse App

Clubhouse App: How to Get Started We just started and are exploring how to make this applicable to start-ups, non-profits, personalities, thought leaders and corporates. THANK you SocialMediaExaminer and Naomi Nakashima for creating this!!!!! BRILLIANT!!!! Folks, if you need help, definitely let us know. New to Clubhouse App? Wondering how to use Clubhouse? In this…

How to watch Star Wars the right way

To say we are fans of Star Wars is an understatement. Finally Disney+ has published an easy, simple yet incredible timeline to the proper order! 15 stories from a galaxy far, far away. Scroll to explore the official timeline. Start Streaming Over 120 hours of the galaxy’s greatest movies and series are streaming exclusively on Disney+. Watch…

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WordPress Hosting with Siteground

We partnered with SiteGround on more than 10 WordPress websites and have had an incredible experience. As much as we love loyalty to platforms with wonderful customer services (and fast cars) from the past, we are finding there are highly reliable partners that serve all clients needs. What we digg? Caching and Cloudflare included SSL…

Branding 007 – Luxury Creative Director

Delivering high end high impact marketing firepower, brand strategy, creative identity platforms and promotional might for Fortune 500 companies, celebrities, high profile corporates, luxury real estate and entertainment clientele since August 2000. We’ve logged hours in the middle east, europe, asia, central america and 20 of the best of the US. We’re world travelers and…

Google Ads Grant

You’re changing the world. We can help. Did you know that Google gives away grants up to $10,000 per month ($329 per day) for Non-Profit 501(c)(3) marketing on Google 100% Free? We can help you apply and secure the grant money you need. 1) Increase your visibility 2) Create bigger impact 3) Grow your email…

Real Estate Publicist Jeremy Broekman

Non-Profit Marketing

Open a world of possibilities. We will help you architect a program with all the essentials – the best of digital marketing, audience building, creative programming, membership and donor enabling tactics, public relations, communications and more. ANALYTICS Typically, many large non-profits require extensive Research, Analytics & Data Models to show and steer their mission-driven organization…

Google Meet cheat sheet

We are definitely pro-Google evangelists. We’ve just performed a mega-training of Google Enterprise for one of our clients with 20+ employees. The client was already paying for GSuite / Google Apps of Work, so we pointed out all these amazing benefits of built-in features like Google Hangouts / Google Meet! Why promote Zoom, WhatsApp, Skype,…

How to Setup, Host, & Join a Zoom Meeting on iPhone & iPad

Another big shout out to OSXDaily for the tutorial on how to Setup, Host, & Join a Zoom Meeting on iPhone & iPad Original link here: https://osxdaily.com/2020/04/09/how-setup-host-join-zoom-meeting-iphone-ipad/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+osxdaily+%28OS+X+Daily%29 Zoom is a video conferencing solution that allows people to easily setup, host, and join video chats for remote meetings, work, or even just social events. If you…

How to use Google Hangouts

How to Make Group Video Calls with Google Hangouts on iPhone & iPad BIG thanks to OSXDaily for producing this amazing article to illustrate how to make group video calls with Google Hangouts!!! Thank you for making this easy! original link: https://osxdaily.com/2020/04/10/how-make-group-video-calls-google-hangouts-iphone-ipad/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+osxdaily+%28OS+X+Daily%29 Google Hangouts offers a free and easy way to make group video calls,…

Checking WordPress website for compatibility before upgrading PHP to 7.X

If you are an digital marketing agency and you find yourself with a new client that has an older WordPress website having performance issues (or if you yourself are starting a new job managing an existing WordPress website, but not sure what’s wrong), I HIGHLY recommend that you start with an AUDIT of the website…

Real Estate Publicist Jeremy Broekman

Brand Your Business – Summer Special

BRAND YOUR BUSINESS GRAPHIC DESIGN 2019 SUMMER SPECIAL! We are offering a very exclusive and very limited-time special for logos and graphic design. Our normal graphic design starter package starts at $2,000, but for a limited time we are offering 40% OFF all new design projects this Summer! Act fast! Special ends August 1st!!!! WHAT WE…

WordPress 5.2.2 Update

Welcome to WordPress 5.2.2 Congratulations on updating to WordPress 5.2.2! This update makes it easier than ever to fix your site if something goes wrong. Version 5.2.2 What’s NewCreditsFreedomsPrivacy Maintenance and Security Releases Version 5.2.2 addressed 13 bugs. For more information, see the release notes. Version 5.2.1 addressed 33 bugs. For more information, see the release notes. Keeping Your Site…

Social Marketing Partners

Facebook Marketing Partners Partners give you superior insights and data for better marketing decisions. Partners offer innovative technology to help you drive great results. Partners offer custom-tailored solutions to supercharge your marketing on and off Facebook. https://www.facebook.com/business/marketing-partners Instagram Business 1 Billion+ Instagram accounts worldwide are active every single month. 500 Million+ Instagram accounts worldwide are…

LinkedIn Marketing Agency

BROEKMAN communications is a 10+ year Linkedin Marketing Agency specializing in setting up your personal profile, Company Pages, Slideshare, Groups, Showcase Pages, Sponsored Updates and LinkedIn Ads. Posting Use posting to share your professional expertise, experiences and anecdotes with your connections and the larger community. Posts are a quick way of staying connected with your…

Linkedin for Business

Linkedin is a central part of our Lead Generation, Thought Leadership, Building Personas/profiles and Business Development funnel for our clients. While we value many social media platforms, we highly recommend to lay a strong foundation with a platform that makes it possible to effectively showcase your thought leadership. LinkedIn offers prime real estate for doing…

How to Disable Passcode when option is greyed out

Random issue of the day: Passcodes Option 1: New corporate email account or Google Access? First double check that you didn’t install a Google Device Policy for gaining access to Google-email or Google Drive or another secure email per IT requirements. Certain corporate email accounts require a certain level of security (complex passcode) and require…

Really Simple SSL WP Plugin

How to setup Google Analytics and Google Search Console/Webmaster Tools

Big thank you to Really Simple SSL for developing an amazing plugin that successfully forces every SSL Certificate we launch and enables https:// to kick in. This post is directly from their website! Follow these to a T! Oh wait, If you didn’t already install Really Simple SSL after Getting your SSL certificate, download here…

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How to disable Gutenberg – How to fix Website after WordPress 5.0 Update

WordPress 5.0 “broke” our sites. But not really… As part of our WordPress maintenance programs, we handle updating WordPress & plugins constantly for our clients. Yes, after WordPress 5.0 Gutenberg was installed, we did find editing pages and posts rather challenging. The platform is amazing if you are launching a brand new website or blog.…

Foursquare Executive Relocation

Foursquare Relocation

On the approximate 17th Anniversary of its launch, I proudly present my first website produced solely by my own hands. Screenshots below!  www.broekmancomm.com/foursquare From July 2001 to May 2002, I served as Marketing Director of FourSquare Executive Relocation’s Amsterdam, The Netherlands offices. I was recruited to establish and launch their new corporate identity and branding campaign…

Broekman Communications - marketing & PR agency

End of Life of PHP 5 – Upgrade to PHP 7 by 12-31-18

Big thank you and shout out for WordFence for monitoring, managing, education and publishing key invaluable articles that help webmasters, website developers and website managers around the world protect their clients and their websites! 🙂 Next steps: 1. As always, before I do anything, ensure back-ups of website & database are in place so that…

Digital Marketing Agency – Preliminary Scope of Work

We’ve seen a surge in referrals asking for proposals. We therefore created this page to help with intake interviews and preliminary scope of work to determine what tactics are key to our collaboration. Below is a quick preliminary scope of work list to guide our collaboration. (1) Transform brands and professionalize corporate culture. (2) Encourage collaborative environments.
(3) Facilitate process that taps into your creativity, getting into the heads of your leadership & management, and translate that vision into tangible results.

Real Estate Publicist Jeremy Broekman

Branding Agency near me

At the crossroads of strategy and return on engagement/return on investment, BROEKMAN communications delivers strategic brand and identity campaigns. We’ve worked with 100s of clients over a nearly 20 year period. As tech-savvy, innovative and hard-working GenXers at heart coupled with the drive, motivation, determination and persistence of hit-the-ground-running prove-yourself 20-somethings, we’ve got the perfect…

Wordpress 4.9.6

WordPress 4.9.6

Every so often there is a bug in which WordPress does NOT update automatically. This is one of those updates. So for you website management and one-wo(man) developers, do the update manually this time and all should be good thereafter. File this under #NothingIsPerfect. However, we still trust WordPress above other CMS (content management) solutions…

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What’s new in WordPress 4.9

Welcome to WordPress 4.9 Yet again, WordPress has smoothed over the design workflow and created opportunities for more “safety” from coding errors. Security is a constant evolution for any web platform or hosting company. Version 4.9 takes things to the next level. READ ON straight from the UPDATE PAGE after you update! What’s NewCreditsFreedomsPrivacy Major Customizer…

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Leadership Summits & Corporate Retreats

Proud to be a collaboration partner with Organic Communication – one of the leading Offsites & Retreats (Live & Virtual) for legal, corporate & entertainment clientele. Organic Communication’s expert retreat and meeting facilitators create meaningful opportunities for professionals to think strategically and collaborate effectively. Our sessions build connection, inspire creativity, enable clarity and drive commitment.…