BROEKMAN communications has been at the forefront for developing custom tailored blast email programs.
In addition to working on marketing automation campaigns with aWeber, Salesforce, Zoho and other platforms, we’ve mastered Constant Contact, MyEmma and Mail Chimp to create email marketing campaigns.
Keys to Success:
– Strategy: Have a plan of desired outcomes and reverse engineer calls to action and target audiences based on that!
– Creative: Design and User Experience key to good eyeball experience.
– Target: Audiences and tailored lists.
– Deploy: multiple emails. Check off RESEND to those that “DO NOT OPEN”! Create automation rules to ensure maximum delivery.
– Track and Report:
DELIVERABLES
(1) Develop custom email Master Template for {CLIENT} including
– Responsible for creative development using {CLIENTS}’s style guide
– custom header/footer (to be customized per employee)
– styled fonts
– company logo
– boilerplate company information
– custom footer sections
– custom area for including photos and/or google maps
– custom body text area for description/features/benefits/advantages
– up to ten (10) links to either landing pages, social media or dedicated website
(2) Create email template variations with minor differences from Master
Template including different options
(3) Develop a brand new account with either Constant Contact, Mail Chimp
or MyEmma – Set-up account with {CLIENT} credit card and contact info
– Install all the above aforementioned templates
– Develop one master mailing list for {CLIENT} and set-up 20-25 per employee segregated lists ready for importing (as opposed to creating one account for each employee, which increases the amount of work, but perhaps gives sense of independence from corporate home account with brand consistency).
– Train staff on how to manage mailing lists and deal with importing contacts
– Develop new report for exporting key results from each mailing (opens, clicks from links embedded, traffic to site, traffic to pdfs, etc.)
(4) Coordinate efforts with {CLIENT}
– Teach staff how to upload key agent / staff PDFs to website server for use on each email
– Teach staff to become resourceful and utilize technology!!
– Coordinate efforts on how use of social media (linkedin, slideshare, facebook fanpage) may affect future sales/business development/marketing
