Delivering high end high impact marketing firepower, brand strategy, creative identity platforms and promotional might for Fortune 500 companies, celebrities, high profile corporates, luxury real estate and entertainment clientele since August 2000.
We’ve logged hours in the middle east, europe, asia, central america and 20 of the best of the US. We’re world travelers and jet setters yes, but most importantly, we understand style and luxury as a lifestyle, as a brand image and as a consumer.
With a family legacy and personal friendships & relationships at stake, we care about our reputation just as much as yours. We expect to deliver nothing less to our clients than what we prioritize for ourselves.
For that is the way of a true gentlemen and a true Branding007 agent.
Approach
Producing top notch design work and executing campaign concepts is just part of the big picture.
With proper strategy, we tailor programs for your target audiences.
We make things happen with our infectious enthusiasm, our will for immediate action and our passion to serve.
We Tap creativity and export your corporate identity while manifesting brand strategy & marketing initiatives.
“Though much is taken, much abides; and though
We are not now that strength which in old days
Moved earth and heaven, that which we are, we are;
One equal temper of heroic hearts,
Made weak by time and fate, but strong in will
To strive, to seek, to find, and not to yield.”
― Alfred Tennyson, Idylls of the King and a Selection of Poems
Social Media Consulting
We don’t reinvent the wheel. We simply provide you with the right ones! By tailoring a programme that fits your needs and wants as well as something that fits your industry and is maintainable – we establish a strong foundation with proper targets & channels, a code book of what to say and how, and a plan of action regarding frequency, reach and messaging.
FACEBOOK FAN PAGE – DEVELOPMENT + MODERATION.
* Develop and/or manage (aka moderate) the fan page
* Exploit design including incorporation of website elements, graphics and logo
(ie. new PROFILE picture, new COVER picture (header on top) and new thumbnail for individual posts
* Start your first round of content (fill up your wall with targeted branding and messaging opptys, backlog
past announcements & news, etc.)
* Invite all past clients and friends to fan (share feature)
* Goals of converting more fans/followers (teach you how to manage)
* Work together on conversion of fans to website
* Manage reputation feedback / review
* Analyze traffic and visitor analytics
* Explore Facebook advertising – key to lead generation
* Show you how to embed Facebook badge into website
* Train staff on how to use Facebook FanPage, cross promote on their personal profiles
* Discuss creating code book / approved messages & promotions that you pre-approve
(we deal primarily with this in moderation mode! the execution and management)
SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Consulting
Author Social Media Plan.
From Situation Assessment & Analysis to Development.
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
where site is listed or mentioned online), and existing social media campaigns.
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
and methodology to response. Existing Editorial Calendar? How we publish information.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Industry News? Schedule or Plan? Messaging document? Style Guide?
in place? Wrap-up? Reporting?
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Online Chat? We’ll evaluate what’s missing and what can be done to improve.
Execute Social Media Plan.
Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.
o Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
o Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
o Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
o Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
o Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
o Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.
Social Media Consulting.
How do we drive traffic? Desired outcome? Position brand?
Define & Launch.
:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building
Track the Results.
o Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
o Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
o SEM Tracking.
o SEO Tracking.
o Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
o Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!
YOUR RETURN ON INVESTMENT– YOUR ROI!!!
Coaching & Training.
We would love to be your partner.
1. Short term & long term engagement approaches.
3-6 months is average start.
2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours
3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting
Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.
RATES DEPEND ON NEEDS & COMMITMENT.
Building Strategic Marketing Plans.
By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities
Consulting Role / Asset to Leadership.
o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers
Consulting & Business Development
With over 800+ client projects over a 13 year span, we bring experience to the table. We understand how to make an incredible impact to start-ups that need structure. AND how to take businesses seeking growth to the next level. With a strong team of leaders providers executive level consulting and coaching services, we help transform people – we let organizations unleash their creativity by empowering strategic staff to become partners leading the process.
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Assessment
We assess a prospect’s issues and opportunities, and deliver a roadmap for the improvement of the business’ performance and profitability.
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Marketing Plan
We see the big picture and we apply our best marketing plan and the best foot forward.
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Methodologies
We work with local entrepreneurs to address their own specific needs, using proven methodologies to identify problem areas and uncover opportunities for the client company.
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Local, Regional Focus
While the majority of our clients are in close proximity to Southern California, we have numerous regional, national and internationally clients that we learn from.
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Industries
While we have served a broad cross-section of industries, we’ve really honed in on helping start-ups, retail, real estate, entertainment, education, financial services, professional services, technology and non-profits.
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Next Level Ready?
To find out how a Branding007 agent can help your company/organization move to the next level, CLICK HERE.
Requirements
- Ideal clients will be open to exploring collaboration in a team environment throughout the brief assessment process.
- Your agent will bring their professional experience and client will bring their best listening / hearing game to explore ALL elements of a SWOT analysis (exploring Strengths, Weaknesses, Opportunities, Threats).
- Possess good communication skills so that we can work through the push and pull of the development of our approach, and ultimately of a tailored marketing/branding plan for your organization.
- Be open to new ideas and creativity. Some new paths open new doors. AND, revisiting tried paths, sometimes yields different (and often better) results when done right.
- Position requires limited travel to a computer, Skype, email, cell, text and/or telephone, but our agents are open to building physical meetings into our process.
- Collaboration is 100% performance based. What you put in is what you get out. Energy invested, creativity/marketing power earned.
