Category Archives: Press
At the crossroads of strategy and return on engagement/return on investment, BROEKMAN communications delivers strategic brand and identity campaigns. We’ve worked with 100s of clients over a nearly 20 year period. As tech-savvy, innovative and hard-working GenXers at heart coupled with the drive, motivation, determination and persistence of hit-the-ground-running prove-yourself 20-somethings, we’ve got the perfect combination to help entrepreneurs, small-to-medium size businesses and start-ups take things to the next level.
- Brand development / activation – new logo, website, showcase portfolio/services & all that goes with it
- Repackage organization – new leadership, new board, new direction or turnaround
- Lead generation – take business to next level with new funnel & short/long term tactical campaigns
- Digital Marketing – Social media mix plus pay-per-click advertising plus online PR
- Positioning & messaging – yes and, we can handle the implementation like practitioner pros
- Creative & design – graphic design, logo design, collateral design, advertising design, book layout & design, etc.
- Website Design & Development
- SEO (Search Engine Optimization) – expert onsite and offsite services
- Digital Advertising – expert Google PPC, Facebook PPC, social media PPC & banner advertising designed for results (website traffic, facebook likes, post promotion, awareness building, film launch, album launch, book launch, speaker for hire promotion, etc.)
- Business Consulting – from business development consulting to board retreats designed to build clarity, cohesion and team building for success
- Public Relations, Publicity & PR – founder started as entertainment publicist for Universal Studios and field publicist for dozens of studios
We’re happy to chat! Call 818-212-9201 or email Jeremy@BroekmanComm.com to discuss collaboration.Read More »
FOR IMMEDIATE RELEASE
Storyopolis Art signs legendary Classic Rock band artist Marc Lacourciere
Collection includes Aerosmith, Bruce Springsteen, The Beatles,
The Rolling Stones, Foreigner, Kid Rock & ZZ Top
DALLAS, Texas, February 18, 2014 – Storyopolis Art is proud to announce that it has inked a deal to represent and showcase artist Marc Lacourciere, one of the world’s most sought after music fine artists. Marc Lacourciere’s Classic Rock Band Collection includes some of the world’s top music talents of the past six decades. The latest series features approved endorsed legendary musical artists including: Aerosmith, The Beatles, Bruce Springsteen, The Doors, Eric Clapton, Foreigner, Heart, Janis Joplin, Jimi Hendrix, Kid Rock, Led Zeppelin, The Rolling Stones and ZZ Top.
Storyopolis Art, with its unique and limited collection, is home to an amazingly diverse group of world-renowned artists. The mission of Storyopolis has always been to feed the minds of those young and young at heart by showcasing the art & novels of the imaginative artists they represent. Storyopolis is best known for its Los Angeles/Hollywood connections and collections. His work can be seen here on Storyopolis Art at http://www.storyopolisart.com/searchresults_lacourciere.php
Storyopolis founder/owner Matthew Abramowitz shared, “Marc’s passion for music combined with his extraordinary artistic talent attests to his brilliant execution – he absolutely nails creating the ultimate expression of musical performance art. With Marc’s relationship with talent and our ability to bring Hollywood to his doorstep, we expect to have an amazing collaboration.”
Marc’s latest series features legendary musical artists from the past several decades. These amazing paintings include many of the crowning names in Rock n’ Roll history, from The Beatles and legendary guitarist Jimi Hendrix, to a wide variety of musicians and bands (see list below). He has captured the very essence of the performers through precise expressions and truthful performance gestures. Each painting has been approved, scrutinized and critiqued for authenticity before they are released. He has been featured on ABC, NBC, CBS, FOX, Speed TV, as well as a variety of high profile publications throughout the US, depicting his artwork on their covers as the most detailed and expressive artist in the industry. His meteoric rise to the top of the art world has driven past works to dramatically rise in value and be highly sought after by collectors and enthusiasts alike. His work can be seen here on Storyopolis Art at http://www.storyopolisart.com/searchresults_lacourciere.php
Marc Lacourciere stated, “I have worked with numerous galleries in the past who have promised the world. So far, I have not met anyone with Matthew’s [Abramowitz] passion for taking artists like me to the next level. We see a real marriage between Storyopolis’s entertainment audience and my rock collection. I appreciate Matthew’s enthusiasm and have already benefited from knowledge of the field.”
Storyopolis Art, with its unique and limited collection, is home to an amazingly diverse group of world-renowned artists. The mission of Storyopolis has always been to feed the minds of those young and young at heart by showcasing the art & novels of the imaginative artists they represent. Storyopolis is best known for its Los Angeles/Hollywood connections and collections.
Marc Lacourciere’s Class Rock Band Collection includes some of the world’s top music talents of the past six decades. The latest series features legendary musical artists including:
Livin’ on the Edge
THE ROLLING STONES
ABOUT STORYOPOLIS ART
Founded in Los Angeles in 1999 and with relocation to Dallas in 2009, Storyopolis Art is a collector’s paradise for contemporary art and original illustrations from children’s picture books. Storyopolis Art offers experienced collectors access to sought after pieces. In addition, its online gallery offers a visually stimulating and fun exploration for the beginning collector starting to define his/her taste. When you own a piece from the unique collection at Storyopolis Art, (whose pieces have historically increased in value) you are acquiring pieces that will become cherished family heirlooms. With ties to Hollywood as backdrop to countless movies and TV shows, Storyopolis has a worldwide, respected vintage collection of illustrated art, featuring such artists as Jules Feiffer, Gennady Spirin, William Joyce and Tim Burton. For more information regarding Storyopolis Art, please visit www.StoryopolisArt.com.
SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Author Social Media Plan.
From Situation Assessment & Analysis to Development.
(Company History, Competitive Analysis, Products, Sales, PR, Style Guides,
Annual Reports, Brochures, Marketing Collateral, etc.). SWOT analysis. Present Findings.
where site is listed or mentioned online), and existing social media campaigns.
ensure brand security (own brand name/domain). Level of completion on 100+ sites.
Analysis of Landing pages.
guide (if one doesnt exist, we create). Voice – see past communication messaging
documents if any (will develop moving forward).
and methodology to response. Existing Editorial Calendar? How we publish information.
Evaluation of likes, tweets, shares, Linkedin statuses, etc.
Industry News? Schedule or Plan? Messaging document? Style Guide?
in place? Wrap-up? Reporting?
views, referring links, entry/exit links, keywords, etc.). Collaboration between
Web Development, SEO and Social Media Manager? ROI highly dependent on this.
Online Chat? We’ll evaluate what’s missing and what can be done to improve.
Execute Social Media Plan.
Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement.
o Develop Code Book. Flexibility. Engagement. Empowerment.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
o Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
o Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
o Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
o Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
o Success linked to Internal Coordination.
Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.
Social Media Consulting.
How do we drive traffic? Desired outcome? Position brand?
Big shout out Brian Solis & JESS3 who, since 2008, continues to develop The Conversation Prism, a visual map of the social media landscape. Find the latest version here: https://conversationprism.com/ click to enlarge!
Define & Launch.
:: Profile development, coaching and consulting
:: Facebook FanPage Strategy, Development, Campaigns and Execution
:: Twitter Strategy, Development, Campaigns and Execution
:: Advertising campaign development and management via social networks
:: Viral marketing campaigns
:: Content Management Systems (CMS) (developing editable websites using …WYSIWYG editors!)
:: Blog development and management (WordPress, MoveAble Type, Blogger, …Blogspot)
:: Social Video Consulting & Distribution (YouTube, MySpace, TubeMogul)
:: Search Engine Optimization – Organic and Paid!
:: Forums & Community Building
Track the Results.
o Site Analytics.
Traffic visitation statistics. Core visitors (uniques vs. returning), Bounce rate. Length of visit. Page view depth. Popular pages. Referring links. Entry/exit links. Keywords. Search engine programs.
o Blast Email Tracking.
Visitation track core statistics of delivery, bounces/errors, opens, click thrus, specific call to action links, etc.
o SEM Tracking.
o SEO Tracking.
o Online Marketing Analysis.
Collaboration between Web Development, SEO and Social Media Manager.
o Create Baseline Report.
Provide weekly/monthly updates on use of website and the above!
YOUR RETURN ON INVESTMENT– YOUR ROI!!!
Coaching & Training.
BROEKMAN communications would love to be your partner.
1. Short term & long term engagement approaches.
3-6 months is average start.
2. Training Department, Team or One-on-one approach.
1-month is not uncommon.
Daily and Weekly rates available depending on hours
3. Speaker or Seminar approach
Example 1: recently did 1-Day Seminar for 14 employees
ALL-IN intensive teaching everything from Facebook,
Twitter, LinkedIn, Pinterest, WordPress Blog
Development to moderation strategy & tailored consulting
Example 2: Speaker Fee for 225-person staff retreat. Did 2.5 hour
Presentation through Lunch & Learn with intensive 1hr Q&A.
RATES DEPEND ON NEEDS & COMMITMENT.
Sample Strategic Statement.
By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities
Sample Consulting Role.
o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers
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