real estate marketing for realtors
We’ve got extensive experience with Real Estate Marketing. For over 10 years we’ve been helping realtors throughout the US.
Southern California (Los Angeles, San Fernando Valley, Simi Valley, Ventura County, Orange County), San Francisco and the hip Bay Area, New York City, Miami & Orlando and the Keys in Florida, Texas (Houston, Austin & Dallas), and many other parts of the US!
Our niches include building the following:
Business Development / Lead Generation / Sales programs
Brand Strategy & Marketing
Extensive Graphic Design & Printing services
Logo Development & Identity Campaigns
Search Engine Optimization (SEO)
Search Engine Marketing – Pay-Per-Click, Advertising, online PR
Traditional PR & Publicity like office grand openings, promotion of star realtors, and luxury home press
Celebrity-owned homes and entertainment industry publicity
RECENT MARKETING CONSULTING CLIENTS
1162 VIA DE LA PAZ, PACIFIC PALISADES – Creative Director
Partnership collaboration with Structure Home, Green Builder Media‘s Vision House LA
and Prudential in Brentwood. Developed website and online brand. www.1162ViaDeLaPaz.com
THE SLIDING DOOR COMPANY – Social Media Director
Developed online marketing strategy, including marketing intelligence, website audit, visitor tracking mechanisms, blast email campaigns and creative and resource allocation. Authored social media plan and launched social media platforms including: https://www.facebook.com/TheSlidingDoorCo ~ https://twitter.com/#!/SlidingDoorCo
KALIA LIVING – Social Media/Creative Director
Four (4) master plan communities of Luxury homes in Costa Rica – 1500+ acres. Rebrand company. Launched outreach campaign. Extensive social media, blogging, + affiliate campaigns.
WEINTRAUB REAL ESTATE GROUP / MALIBU LUMBER YARD – Creative Director
Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house Private Consulting – “supplementary” to ad/pr agencies. www.malibulumberyard.com
WEINTRAUB FINANCIAL SERVICES – Creative Director
Started new Identity Campaign including rebranding to Weintraub Real Estate Group. Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.
CONSENSUS PLANNING GROUP – Marketing Manager/Creative Director
Marketing Manager for Land Use/Entitlement PR Firm
Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan, including developing new website. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive web, blog, design, and pr experience.
RESCH POLSTER BERGER LLP
Web Developer/Marketing Manager
Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property. Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization. Developed CMS system using WordPress. View at www.RPBlaw.com.
PEITZMAN WEG & KEMPINSKY
Web Developer/Marketing Manager
Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate. Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system. Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work. View at www.PWKllp.com.
ROSANO & PARTNERS
Marketing Director & Creative Director
Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies. Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.
PINNACLE ESTATE PROPERTIES INC. – Creative Director/Marketing Director
Creative/Marketing Director for 8 years; Partnership since June 2005.
1000+ direct mail campaigns.
Corporate identity for company including corporate and individual agent listing presentations.
Handled all business cards for 800+ agents.
Trained 900+ agents across 8 offices on using Social Media.
PR for 3 office openings + 20th Anniversary Campaign.
COLDWELL BANKER – Publicist/Marketing Manager
Developed 100th Anniversary Campaign for Valley-based offices of Coldwell Banker.
EXTENSIVE WEBSITE + IDENTITY DEVELOPMENT
1162ViaDeLaPaz.com – $4M Luxury Green Home in Pacific Palisades
Rodeo Capital – Real Estate Investment & Loan Firm
Casa de Los Angeles – Luxury vacation rental house in Punta Leona, Costa Rica
Kalia Living – Four master-planned communities made of Luxury Green/Eco Homes in Guanacoste, Costa Rica
Costa Rica Luxury Homes– Brochure Website
TDG Corporation – Shopping Center Developer Identity Program (logo, website, project websites) NEW STAGING SITE
Pacific Trust Escrow
StephaniePayab.com – Stephanie Payab, Prudential Realtor Website Stephanie & Marlene – partnership of two agents, tied to promotion!
MichaelGalieote.com – REALTOR website
Advanced Builder LA / Elite Home Builder – New website and marketing for two+ year
OwenSells.com – ‘Celebrity’ Rockstar Realtor
Chateau de Soleil – Affordable Housing project – logo and website
Lightning Modification – Loan Modification identity + website
Wealthpoint Equity Ventures – Investment Firm
$50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large dbase of foreclosures
SJA Strategies (public affairs) – Public Affairs/PR Firm specializing in Real Estate Entitlement – company logo and website
3-B’z Painting Co. – Residential/Commercial Painting Company
Roman Group LLC – Identity campaign – logo/bcards/letterhead + website
Debibi Strategic Partners – founding partner
REAL ESTATE LAW FIRMS
Margulies Faith Law (www.MarguliesFaithLaw.com) – New merger between two real estate/bankruptcy law firms
Landsberg & Associates
Resch Polster Berger LLP – developed new WordPress-based site
Margulies Law Firm – New 2009/2010-launched WordPress-based site
Peitzman Kempinsky Weg LLC (budgeted facelift prior to new launch)
CASE STUDY: LUXURY SHOPPING CENTER
Creative Director for Malibu Lumber Yard.
Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.
* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.
Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
Creative Director for Champion Real Estate Company
Develop new corporate identity starting with investor corporate brochure.