real estate expertise
- RODEO CAPITAL – Creative Director
- CASA DE LOS ANGELES – Creative Director
- Luxury vacation rental house in Punta Leona, Costa Rica
- 1162 VIA DE LA PAZ, PACIFIC PALISADES – Creative Director
- Partnership collaboration with Structure Home, Green Builder Media‘s Vision House LA
- and Prudential in Brentwood. Developed website and online brand.
- THE SLIDING DOOR COMPANY – Social Media Director
- Developed online marketing strategy
- Managed extensive marketing intelligence, audience reconnaissance and website audit including visitor tracking mechanisms.
- Developed new blast email campaigns
- Authored social media plan and launched social media platforms including:
- KALIA LIVING – Social Media/Creative Director
- WEINTRAUB REAL ESTATE GROUP / MALIBU LUMBER YARD – Creative Director
- Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house Private Consulting – “supplementary” to ad/pr agencies.
- WEINTRAUB FINANCIAL SERVICES – Creative Director
- Started new Identity Campaign including rebranding to Weintraub Real Estate Group. Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.
- CONSENSUS PLANNING GROUP – Marketing Manager/Creative Director
- Marketing Manager for Land Use/Entitlement PR Firm – Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive web, blog, design, and pr experience.
- PINNACLE ESTATE PROPERTIES INC. – Creative Director/Marketing Director
- Marketing for 8-office 900+ agent real estate company since June 2005.
- Established identity style guide and all corporate branding.
- Developed company listing presentations.
- Developed all agent PowerPoint, postcard and business cards templates (over 800 postcards to date).
- Responsible for 350+ individual agent direct mail and print advertising campaigns.
- Developed 45 corporate recruitment campaigns to competitive real estate offices.
- Oversee monthly company-wide training of online marketing, social networks, and company initiatives.
- Managed all PR, including 20th Anniversary campaign plus grand opening of 2 offices.
- Exclusively responsible for 20+ top producer campaigns.
- ROSANO & PARTNERS – Marketing/PR Director
- Support launch of Rosano Partners Residential & Commercial divisions, Rosano Property Management and Roman Group LLC (investment) companies.
- Developed identity campaign including logo, marketing collateral, direct mail, agent marketing, website development, and printing & fulfillment.
- COLDWELL BANKER – Publicist/Marketing Manager
- Developed 100th Anniversary Campaign for Valley-based offices of Coldwell Banker.
- Oversaw marketing plan development in coordination with Connecticut headquarters.
- Launched extensive direct mail campaigns and agent recruitment programs.
- Responsible for all design, copywriting, printing and fulfillment.
WEBSITE DEVELOPMENT EXPERIENCE
- TDG Corporation – Shopping Center developer Identity Program (logo, website, project websites). Corporate websites www.TDGcorp.org. Soon to be launched STAGING SITE
- Pacific Trust Escrow
- – NEW Hip Restaurant
- StephaniePayab.com – Stephanie Payab, Prudential Realtor Website
- Stephanie & Marlene – partnership of two agents, tied to promotion!
- $50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large dbase of foreclosures
- Michael Galieote – new REALTOR website – viewable at http://www.MichaelGalieote.com
- Advanced Builder LA / Elite Home Builder – New website and marketing for two+ year
- OwenSells.com – ‘Celebrity’ Rockstar Realtor
- Chateau de Soleil – Affordable Housing project – logo and website
- Lightning Modification – Loan Modification identity + website
- Wealthpoint Equity Ventures – Investment Firm
- SJA Strategies (public affairs) – Public Affairs/PR Firm specializing in Real Estate Entitlement – company logo and website
- 3-B’z Painting Co. – Residential/Commercial Painting Company
- Roman Group LLC – Identity campaign – logo/bcards/letterhead + website
REAL ESTATE LAW FIRM EXPERIENCE
- Margulies Faith Law (www.MarguliesFaithLaw.com) – New merger between two real estate/bankruptcy law firms
- Margulies Law Firm
- Landsberg & Associates
- Resch Polster Berger LLP – developed new WordPress-based site
- Peitzman Kempinsky Weg LLC (budgeted facelift prior to new launch)
CASE STUDY: LUXURY SHOPPING CENTER in MALIBU, CA.
Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.
* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.
Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
Champion Real Estate Company – Creative Director
Develop new corporate identity starting with investor corporate brochure.