Destination. Determination. Deliberation.

In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation.

Destination. Determination. Deliberation.

“One had to be completely determined to reach one’s destination, and move without haste, but with deliberation.”

WHAT WE DO

We apply that very strategic lesson in EVERYTHING we do. We first strive to understand where you want to go. We then map out a clear, definitive plan – based on years of experience, trial and error, sweat and tears, and obstacle immunity to help our clients succeed. In order to reverse engineer expeditiously and effectively, we create the best possible plan with the right marketing mix, the right tactics at the right day/times, and reach the right target audience(s) to meet your key objectives:

RETURN on Engagement (ROE) and RETURN on Investment (ROI) = REVENUE, Conversions, ROAS, etc. 🙂

• Brand Activation Set-up.

  • Audit, Assessment & Intake Interview
    • Situation Assessment
    • Competitive Analysis
    • Stakeholder / Client DNA Analysis
  • New Logo & Branding
  • Virtual Business Card via Social Media profiles and tools like Dot
    and e-Signatures + e-Letterhead
  • Facebook Fanpage and Instagram Profile Development
  • LinkedIn Profile Development
  • Thought Leadership profile program exploration – Podcast? Medium? Events? See here

• Dedicated Website Brand Development.

  • Research and Acquire domain matching brand and with search engine optimization (SEO) potential
  • Set-up hosting and install WordPress
  • Acquire WordPress theme that provides current and future functionality/design
    with ability for growth, integration of tools, expansion, serviceable by theme author, etc.
  • Create Site Map / Table of Contents and Website Menu- Create landing pages with strategic content
  • Include Security Protocol package to minimize any hacking and seal website
  • Include Website Analytics & SEO package to maximize website search success

• SEO Package

  • Determine rich keywords and SEO friendly terms to maximize impact
  • Complete a “Googlization” of the site including Google Webmasters Tools, Google My Business set-up, Gmail account set-up, Search Console integration, Google Analytics set-up an integration, etc.
  • Onsite SEO package to get us started – Yoast Plugin, sitemap submissions, per page optimization
  • Offsite submissions and SEO – back-links included
  • Ensure Social Sharing integration – FB like, promote on Linkedin, tweet, etc.

• Marketing Program

  • Develop marketing plan
    (minimum 2-3 hours to develop together). Marketing can and SHOULD include other elements including website banner advertising, key organization/business-to-business/trade advertising, sponsored email advertising, sponsored advertising via social media channels, influencer marketing, blog advertising.
  • Social Media channel marketing
    Including specific campaigns for Facebook, Instagram, Twitter, Linkedin, Slideshare, Pinterest, YouTube, Vimeo, etc.
  • Pay-Per-Click advertising
    Strategy, copy writing, keyword selection, image/asset collection and set-up of accounts.
  • Facebook Set-up
    Minimum 3-4 hours set up first campaign with 3-4 rotating ads/variations. Requires Facebook Ad Budget – minimum $100/wk – $400/mth
  • Google set-up
    Minimum 5-6 hours set-up campaign with 40 keywords and variations of ads). Requires Google PPC Ads Budget – minimum $400/mth
  • Blast Email Marketing.
    List cultivation. Design email blasts. Oversee distribution. Report Opens/Clicks. Monitoring leads/website visitors. Determine Return on Investment (ROI) AND Return on Engagement (ROE)
  • Direct Mail targeted campaigns. Could include EDDM (direct to door) marketing.
    Strategy, Design, Print & Oversee Fulfillment.