We’ve seen other SEO agencies starting to talk about “AI powered search generated experience (SGE)” and just wanted to explain what all this means. Very quickly everyone is exploding with information about AI and the average marketer is going to get overwhelmed pretty quickly. So here’s an article straight from Google that explains. Orig link:…
Threads just launched last week and I definitely can see how it will be useful in the long run. As a GenXer who embraced tools during the dot.com era and then again during Web 2.0 boom (these terms are aging me right?!), we understood that future success was linked to adopting early. I remember setting…
At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…
At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…
In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation. Destination. Determination. Deliberation. “One had to be completely determined to reach one’s…
In the world of ever changing, evolving technology, it’s harder to launch an activate your brand’s website and get found on search engines organically. Search engine optimization and Google advertising and online marketing can get expensive for start-ups. Survival of the fittest means those with either venture-capital backing, private family investors, angel investors or deep…
After 10+ years of managing Google Pay Per Click Advertising campaigns for dozens of clients, we finally went through the official process to get not only certified, but officially become a proud badge member of Google Partners.
We constantly get asked about the industry terms we throw away casually. So we put together this page morphing a number of glossaries together into a new UBER cool page. Agency in Motion in Chicago by far had the cleanest and most complete looking one. Thank you! The PR industry operates with numerous acronyms and…
Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …
You’re looking for a strategy to drive more people to you and your company and increase profits. We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics. We can not only help you generate new leads and land new deals, but we can…
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…
The unlimited creative subscription Millions of creative assets, unlimited downloads, one low cost. Download graphic, web and video templates, audio, photos and more. Envato Elements is the only creative subscription for every digital project. We’ve been using Envato for 10 years now. Marketing Agency approved! This is the last subscription you’re going to need for…
Facebook Marketing Partners Partners give you superior insights and data for better marketing decisions. Partners offer innovative technology to help you drive great results. Partners offer custom-tailored solutions to supercharge your marketing on and off Facebook. https://www.facebook.com/business/marketing-partners Instagram Business 1 Billion+ Instagram accounts worldwide are active every single month. 500 Million+ Instagram accounts worldwide are…
We’ve seen a surge in referrals asking for proposals. We therefore created this page to help with intake interviews and preliminary scope of work to determine what tactics are key to our collaboration. Below is a quick preliminary scope of work list to guide our collaboration. (1) Transform brands and professionalize corporate culture. (2) Encourage collaborative environments.
(3) Facilitate process that taps into your creativity, getting into the heads of your leadership & management, and translate that vision into tangible results.
At the crossroads of strategy and return on engagement/return on investment, BROEKMAN communications delivers strategic brand and identity campaigns. We’ve worked with 100s of clients over a nearly 20 year period. As tech-savvy, innovative and hard-working GenXers at heart coupled with the drive, motivation, determination and persistence of hit-the-ground-running prove-yourself 20-somethings, we’ve got the perfect…
Using Facebook with WordPress When we want to really track how Facebook ads are performing on websites we manage and get a deeper understanding of our audience interaction and, of course, determine success of campaigns…. getting a pixel installed on your site will LINK that advertising from Facebook with your website’s visitor traffic information. The…
