We’ve seen other SEO agencies starting to talk about “AI powered search generated experience (SGE)” and just wanted to explain what all this means. Very quickly everyone is exploding with information about AI and the average marketer is going to get overwhelmed pretty quickly. So here’s an article straight from Google that explains. Orig link:…
Threads just launched last week and I definitely can see how it will be useful in the long run. As a GenXer who embraced tools during the dot.com era and then again during Web 2.0 boom (these terms are aging me right?!), we understood that future success was linked to adopting early. I remember setting…
At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…
At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…
In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation. Destination. Determination. Deliberation. “One had to be completely determined to reach one’s…
We spent the past 16 months developing an amazing podcast called The Restaurant Dealmaker Show for the largest Restaurant Brokerage in California, Restaurant Realty Company. We’ve been working with the company’s founder and senior leadership to expand our thought leadership/PR program as well as compliment the founder’s best selling book of the same title. Hosted…
Commercial Agents and Business Brokers, As you are completing your Asset Purchase Agreements with clients and preparing sellers to hand over key content and accounts to buyers, make sure that they prepare a list of logins/passwords for those accounts they can easily hand over and walk your clients through logging in to confirm ownership. Alternatively,…
We’ve used SquareSpace on and off again for strategic brand activation projects and e-commerce websites. Certain companies benefit from ONE platform for all your needs – small businesses, 1-2 person shows, product driven and art driven showcases and start-ups. While we LOVE WordPress for its search engine optimization and easy Googlization programs, if money is…
In the world of ever changing, evolving technology, it’s harder to launch an activate your brand’s website and get found on search engines organically. Search engine optimization and Google advertising and online marketing can get expensive for start-ups. Survival of the fittest means those with either venture-capital backing, private family investors, angel investors or deep…
After 10+ years of managing Google Pay Per Click Advertising campaigns for dozens of clients, we finally went through the official process to get not only certified, but officially become a proud badge member of Google Partners.
We constantly get asked about the industry terms we throw away casually. So we put together this page morphing a number of glossaries together into a new UBER cool page. Agency in Motion in Chicago by far had the cleanest and most complete looking one. Thank you! The PR industry operates with numerous acronyms and…
What is accessiBe? accessiBe is the leading AI-powered web accessibility solution that makes websites accessible to people with disabilities, and compliant with the WCAG, ADA, and other accessibility legislation. By using AI and automation, accessiBe signficantly reduces costs and time, making web accessibility achievable for all businesses. MAKING THE WEB INCLUSIVE FOR ALL The #1 Automated …
OneSignal Platform OneSignal is one of the fastest & most reliable services to send push notifications, in-app messages, SMS, and emails to your users on mobile and web. Know how some sites on Safari and Chrome ask you if you would like updates from their website? THIS IS IT! Want THE Guide on how to…
Broekman is here to help as well! For our clients, we provide web hosting, cPanel, FTP, email and Wordpress management/maintenance support. We get it. Things happen. We know that hiccups happen. Lucky for you, we deliver the best methodologies to reverse engineer a fix because we’ve already been through the trial and error. There really…
INSTRUCTIONS for Google My Business STEP 1: On your computer, sign in to Google My Business. https://business.google.com/ STEP 2: In the menu on the left, click Users. STEP 3: At the top right, click Invite new users . STEP 4: Enter the name or email address of the user you’d like to add. Use a gmail…
Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …
You’re looking for a strategy to drive more people to you and your company and increase profits. We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics. We can not only help you generate new leads and land new deals, but we can…
Things you’ll need to set up your Facebook Page Important pre-page clarification: Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook. Business Name and description A profile photo and cover photo. Profile photo – your badge – ideally…
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…
The unlimited creative subscription Millions of creative assets, unlimited downloads, one low cost. Download graphic, web and video templates, audio, photos and more. Envato Elements is the only creative subscription for every digital project. We’ve been using Envato for 10 years now. Marketing Agency approved! This is the last subscription you’re going to need for…
We partnered with SiteGround on more than 10 WordPress websites and have had an incredible experience. As much as we love loyalty to platforms with wonderful customer services (and fast cars) from the past, we are finding there are highly reliable partners that serve all clients needs. What we digg? Caching and Cloudflare included SSL…
When it comes to finding a Marketing Agency that specializes in collaborating and working with the Jewish Community, there are only a few key expert collaborators who truly understand the nuances, intricacies and piccadillies! We’ve been in many rooms with brilliant minds, many chefs, many opinions and many fantastic ideas; building consensus with expert alpha…
BRAND YOUR BUSINESS GRAPHIC DESIGN 2019 SUMMER SPECIAL! We are offering a very exclusive and very limited-time special for logos and graphic design. Our normal graphic design starter package starts at $2,000, but for a limited time we are offering 40% OFF all new design projects this Summer! Act fast! Special ends August 1st!!!! WHAT WE…
Facebook Marketing Partners Partners give you superior insights and data for better marketing decisions. Partners offer innovative technology to help you drive great results. Partners offer custom-tailored solutions to supercharge your marketing on and off Facebook. https://www.facebook.com/business/marketing-partners Instagram Business 1 Billion+ Instagram accounts worldwide are active every single month. 500 Million+ Instagram accounts worldwide are…
BROEKMAN communications is a 10+ year Linkedin Marketing Agency specializing in setting up your personal profile, Company Pages, Slideshare, Groups, Showcase Pages, Sponsored Updates and LinkedIn Ads. Posting Use posting to share your professional expertise, experiences and anecdotes with your connections and the larger community. Posts are a quick way of staying connected with your…
WordPress 5.0 “broke” our sites. But not really… As part of our WordPress maintenance programs, we handle updating WordPress & plugins constantly for our clients. Yes, after WordPress 5.0 Gutenberg was installed, we did find editing pages and posts rather challenging. The platform is amazing if you are launching a brand new website or blog.…
We’ve seen a surge in referrals asking for proposals. We therefore created this page to help with intake interviews and preliminary scope of work to determine what tactics are key to our collaboration. Below is a quick preliminary scope of work list to guide our collaboration. (1) Transform brands and professionalize corporate culture. (2) Encourage collaborative environments.
(3) Facilitate process that taps into your creativity, getting into the heads of your leadership & management, and translate that vision into tangible results.
Metrics for Return on investment + Return on Engagement. In the past 3-4 years, marketing has evolved exponentially beyond hits, visitors and referral traffic. Today, a successful marketer needs to be aware and gather intelligence from multiple business units to truly get the full picture. Return on Investment (ROI) is permanently engrained in the brains of all…
Specializing in Marketing for Attorneys, Law Firms & Legal Industry Professionals BRANDING & IDENTITY CAMPAIGNS Establishing strong a brand image is an important factor in winning business and is just as important as origination. Having a firm logo, website and online brand that stands the test of time is critical. Couple that with an impeccable…
Delivering high end high impact marketing firepower, brand strategy, creative identity platforms and promotional might for luxury real estate developers, brokers, realtors and investment companies throughout U.S., the Caribbean, Europe, Costa Rica and Middle East for past 16+ years.
