Our Expertise
- We are charismatic connectors, motivational speakers, master networkers, change facilitators and innovation creators.
- Consulting.
We help leaders through mentoring, maneuvering, partnering, and channeling success. We empower individuals to be their best selves and Pivot to where they belong. - Partnering.
Here there is no boss, no client, no vendor… we are PARTNERS, we are TEAM, we are COLLABORATORS, we are HUSTLERS here to get the job done right the first time. - Investing.
Empowering entrepreneurs and organizational leaders to overcome obstacles on their path to greatness. From channeling dream start ups to turning ideas to lucrative ventures, we Pivot with you. - Channeling.
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Brand Activation Set-up.
- Audit, Assessment & Intake Interview
- Situation Assessment
- Competitive Analysis
- Stakeholder / Client DNA Analysis
- New Logo Development
- Business Card Development
- Develop e-Signature email + e-Letterhead
- Facebook Fanpage Development
- LinkedIn Profile Development
- Audit, Assessment & Intake Interview
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Dedicated Website Brand Development.
- Research and Acquire domain matching brand and with search engine optimization (SEO) potential
- Set-up hosting and install WordPress
- Acquire WordPress theme that provides current and future functionality/design
with ability for growth, integration of tools, expansion, serviceable by theme author, etc. - Create Site Map / Table of Contents and Website Menu- Create landing pages with strategic content
- Include Security Protocol package to minimize any hacking and seal website
- Include Website Analytics & SEO package to maximize website search success
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SEO Package
- Determine rich keywords and SEO friendly terms to maximize impact
- Complete a “Googlization” of the site including Google Webmasters Tools, Google My Business set-up, Gmail account set-up, Search Console integration, Google Analytics set-up an integration, etc.
- Onsite SEO package to get us started – Yoast Plugin, sitemap submissions, per page optimization
- Offsite submissions and SEO – back-links included
- Ensure Social Sharing integration – FB like, promote on Linkedin, tweet, etc.
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Lead Generation Program
- Develop lead generation / marketing plan
(minimum 2-3 hours to develop together). Marketing can and SHOULD include other elements including website banner advertising, key organization/business-to-business/trade advertising, sponsored email advertising, sponsored advertising via social media channels, influencer marketing, blog advertising. - Social Media channel marketing
Including specific campaigns for Facebook, Instagram, Twitter, Linkedin, Slideshare, Pinterest, YouTube, Vimeo, etc. - Pay-Per-Click advertising
Strategy, copy writing, keyword selection, image/asset collection and set-up of accounts. - Facebook Set-up
Minimum 3-4 hours set up first campaign with 3-4 rotating ads/variations. Requires Facebook Ad Budget – minimum $100/wk – $400/mth - Google set-up
Minimum 5-6 hours set-up campaign with 40 keywords and variations of ads). Requires Google PPC Ads Budget – minimum $400/mth - Blast Email Marketing.
List cultivation. Design email blasts. Oversee distribution. Report Opens/Clicks. Monitoring leads/website visitors. Determine Return on Investment (ROI) AND Return on Engagement (ROE) - Direct Mail targeted campaigns. Could include EDDM (direct to door) marketing.
Strategy, Design, Print & Oversee Fulfillment.
- Develop lead generation / marketing plan