Site Kit is the official WordPress plugin from Google for insights about how people find and use your site.
Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to deploy, manage, and get insights from critical Google tools to make YOUR site successful on the web.
It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
SUPPORTED GOOGLE TOOLS
Site Kit shows key metrics and insights from different Google products:
- Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
- Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
- AdSense: Keep track of how much your site is earning you.
- PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
- Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
- Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.
BRINGING THE BEST OF GOOGLE TOOLS TO WORDPRESS
Site Kit includes powerful features that make using these Google products seamless and flexible:
- Easy-to-understand stats directly on your WordPress dashboard
- Official stats from multiple Google tools, all in one dashboard
- Quick setup for multiple Google tools without having to edit the source code of your site
- Metrics for your entire site and for individual posts
- Easy-to-manage, granular permissions across WordPress and different Google products
Install Site Kit
To install Site Kit:
- Log in to your WordPress website.
- Make sure your site meets the following requirements:
- Your site is publicly accessible (meaning your site isn’t in maintenance mode or only accessible through a password).
- Are you using a staging environment in addition to your production site? Site Kit can display data from your production site in the staging environment. To set up Site Kit with a staging environment, follow these instructions instead.
- In the left navigation menu, click Plugins.
- Click Add new.
- Enter “Site Kit” in the search bar. You should see the Site Kit plugin in a search results page.
- Install and activate the Site Kit by Google plugin.
- Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
Activate other Google tools
After you install Site Kit, you can activate other Google tools:
- Go to the main Site Kit dashboard, which already displays key metrics from Search Console.
- Under Site Kit > Settings, connect additional Google tools. Learn more about which Google tools are right for you.
- For AdSense: To view metrics in the AdSense module, you need to complete additional steps. Check out the AdSense documentation for more information on how to do this.
You should connect your AdSense account to your Google Analytics account to get the most out of Site Kit reports.
Other Google Shortcuts
Find your way around Site Kit
Site Kit displays metrics from multiple Google services to help you understand how your site is doing. Here’s an overview of the different reports in Site Kit and what each report means.
All traffic
Visibility: To view this report, connect Google Analytics through Site Kit.
This report helps you understand how people found your site, based on data from Analytics.
This report covers the following metrics:
| Referral | People who found your site from a link on another website. This means other sites are linking to your site, and it’s a good idea to check who is linking to your site in Google Search Console. |
| Organic | People who found your site from a search engine. |
| Direct | People who typed your site directly into their browser, or who bookmarked your site. These are your most loyal readers. |
| The name of a custom parameter you have created in Analytics. For example, a parameter to track how many people came to your site from your newsletter. | |
| None | Analytics doesn’t know where the traffic is coming from. |
We recommend that you periodically review this report and check for any significant changes in how people are finding your site. Here are some other metrics you can explore:
- Check the bounce rate per traffic source. This provides you with an overview of the users who have left your website after a single visit.
- Check the time that people spend on your site per traffic source. For example, you can compare traffic coming from social channels versus search engines, and see if there are differences in how long people from each source spend on your site.
Search funnel
This report shows you how many people saw and clicked your site in Google Search. Data comes from Search Console and Analytics.
This report covers the following metrics:
| Impressions | How many people saw your site in Google Search results.
For advanced users: Learn more about impressions and clicks. |
| Clicks | People who clicked a link to your site in Google Search results.
For advanced users: Learn more about impressions and clicks. |
| Unique Visitors from Search | People who found your site on Google Search during a session on your site. If a user visited your site more than once in a single session, it counts as the same user, which makes this data unique.
Visibility: To view this metric, connect Analytics through Site Kit. |
| Goals | The number of goals that people completed on your site in a defined timeframe, as previously defined by you (for example, you can set up a goal in Analytics to track the number of people who clicked an “add to cart” button on your site).
Visibility: To view this metric, connect Analytics through Site Kit and set up a goal in Analytics. For advanced users: Learn more about how to set up a goal in Analytics. |
Periodically review and check for any unusual spikes or dips in clicks or impressions. A weekly rhythm of weekend dips, or dips or spikes over holidays, is normal. Read more about traffic drops on your site.
Popularity
This report helps you understand what people search for when they find your most popular pages based on data from Search Console and Analytics.
This report covers the following metrics:
| Top search queries for your site | What people searched for when they saw your site in Google Search results. The search queries are ranked by impressions. |
| Most popular content | Your pages with the most views, including the top search query associated with the page.
Visibility: To view this metric, connect Analytics through Site Kit. |
Do the queries that showed your site match what you expected? Are the most popular pages the ones you expected? Do the search queries match what you’d expect people to search for when looking for your content? Consider using the search queries for inspiration for future content.
Speed
Visibility: To view this report, connect PageSpeed Insights through Site Kit.
If you have a developer or agency working on your site, you can share this report with them to help understand and plan the next steps to improve your speed score.
This report tells you how fast your homepage is, based on data from PageSpeed Insights. Check for any critical issues affecting the speed of your homepage. If found, open the report to troubleshoot.
The score can range from slow, average, and fast. We recommend focusing on improving the slow issues (score 0 to 49).
AdSense
Visibility: To view this report, connect Google AdSense through Site Kit.
If you decide to earn money from your content with Google AdSense, this report shows you your site’s AdSense performance.
This report covers the following metrics:
| Estimated earnings | Close estimates of your recent account activity from today, yesterday, this month so far, and last month. |
| Ad Impressions | Number of ads shown on your site. |
| RPM | Earnings per thousand pageviews. |
| Top earning pages | The pages of your website that earned the most money over the selected time period. To view this metric, make sure that your AdSense account is connected to your Google Analytics account. |
