When it comes to finding a Marketing Agency that specializes in collaborating and working with the Jewish Community, there are only a few key expert collaborators who truly understand the nuances, intricacies and piccadillies! We’ve been in many rooms with brilliant minds, many chefs, many opinions and many fantastic ideas; building consensus with expert alpha male confidence with soft, empathetic, evolved poise balancing multiple stakeholder positions is NOT easy. 🙂
We are very unique in our experience as a marketing agency/PR firm. It is hard to find many partners who can say they’ve personally touched 50+ synagogues, 40+ national non-profits, 5 hospitals, 10+ private family foundations, 1 regional Jewish Wellness conference, and too many to name Jewish start-ups to name.
WHAT WE DO
To the wide variety of communities, we provide outside staff full-operation services to help
bring the synagogue to the next level including:
– Membership Retention and Membership Recruitment
– Capital Campaigns for expanding community property and enhancements/renovation
– Donor Relations campaigns for anniversaries, operating funds and programs
– Board leadership retreats and speaking, training and consulting
– Programming consulting
– Rebranding including logo development, website development, social media profile development
– Social Media marketing, launch strategy, architecting plan, training staff to moderate, moderation on client behalf, Pay-Per-Click advertising programs
– Public Relations/PR and Publicity campaigns targeting media, community for the sake of
fundraising, membership and programming, building alliances and community partnerships
– Graphic design to improve the branding of all advertising, email newsletters and internal flyering to upgrade the look and feel of the community.
COST
We are $150/hour. Most of our best collaborations boil down to 2-3 month retainers that range from $4500-$6500 a month.
PROCESS
We typical begin our engagements with creating
(1) Desired list of outcomes – what defines success
(2) Desired list of goals and tactics – what drives success
(3) Strategic marketing plan and Business plan – how we drive success
(4) A Production Calendar – reverse engineering key milestones to hit, future/current events, prophesied accomplishments and more.
With 60+ collaborations with synagogues throughout the US, we’ve learned a thing or two. One thing is consistent, community to community – it is all about good engagement, spectacular and consistent communication, good branding and the type of energy that makes people want to join in (even a little fear of missing out).
In mid-2023, most of our engagements are about
- Membership renewal and launching creative campaigns
- Many communities are exploring alternative membership models that appeal to new families, members and stakeholders
- High Holiday / High Holy Day engagement with August 1 launches (Rosh Hashanah starts earlier 9/15/2023!)
- Increase fundraising through not only HHD traditional appeals but building up to Giving Tuesday without burning out
- Creating community connections through meaningful touch points, bonding experiences, programming
- Most importantly, enhancing marketing with improved marketing, branding AND
social media daily/weekly posts, videos and imagery that truly entices people to sign up, RSVP, and get involved - Seek out balance of community stakeholders and brand ambassadors to spread the word
- Increase publicity and PR programs to get folks talking about you!
- Run effective and consistent email campaigns
Building Jewish community can be both inspiring and challenging since Covid. At BROEKMAN communications, we’ve started our agency after 9/11 impacted our communities. We helped organizations weather out the post-Bernie Madoff affair and how that impacted our communities financially. Couple all these examples with Great recession and Covid, we definitely understand that our Jewish communities are affected by external events. Together we will rebuild, extend outreach, create deeper meaning, improve the world, and grow your community.
