Things you’ll need to set up your Facebook Page
Important pre-page clarification: Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.
- Business Name and description
- A profile photo and cover photo.
- Profile photo – your badge – ideally have this be in an even square knowing the center of the content will be seen!
Displays at 170×170 pixels (smaller on smartphones). - Cover photo (feature image on top) – displays at 820 pixels wide by 312 pixels tall.
- Profile photo – your badge – ideally have this be in an even square knowing the center of the content will be seen!
- Desired call-to-action button
At the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. It just takes a few clicks.
Set up Your Facebook Business Page – Create new page by clicking here
- Below is example of what you will see on Pages > Create Page
PAGE NAME: Here you will plug in the page name, which, in the beginning, will populate the URL of your Facebook Fanpage URL. You’ll have the chance to change and customize this later. - CATEGORY: Choose category that is closest to your organization’s type (i.e. nonprofit) or vertical you operate in (i.e. real estate, financial planner, consulting, branding agency, etc.)
- DESCRIPTION: Type in your best succinct Description describing who you are. Note: Character limit of 255!
- CLICK NEXT
- And then You’ll have ability to upload images for
PROFILE PHOTO
COVER PHOTO
This blank area, becomes this > when completed!
When you are done populating those key elements, you have officially CLAIMED a FACEBOOK FANPAGE!!!! CONGRATULATIONS!!!
For example this is our new one: https://www.facebook.com/Bankmore-Publishing-104911958368797
Notice the URL though…. we don’t want those numbers after the name!!!
In the next phase of your engagement, you’re going to want to create a custom username so that you get
a URL that is desirable and matching your brand – your organization name.
For example I want
https://www.facebook.com/Bankmore-Publishing-104911958368797
to be
https://www.facebook.com/BankmorePublishing
so it’s easy to remember and link off Facebook to refer folks to our page!
Until you get 20-25-30-100 likes, this feature will be unavailable. Facebook wants you to have some activity to earn this.
DO NOT WORRY, this will be available within 1 weeks’ time with some modest work!
What do you do once you’ve created a Page?
Publish new content.
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.
Start messaging.
Let people send your business private messages to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one-to-one.
Add special features.
To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services or showcasing your products with a shop section.
Promote your Page.
Once your Page is set up, invite your customers and contacts to connect with you there to get in touch and keep up with what’s going on. You can also run ads to find brand new followers.
Keep improving.
Click on Insights at the top of your Page to see how people are engaging with your business—you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you define a better content strategy.
Learn how to set up and optimize your Facebook Page for engagement on the Advertiser Help Center.
Get answers about Advertising on Facebook
https://www.facebook.com/business/help/169249477193317
