Worried about web accessibility lawsuits?

On June 12, 2023, the California Assembly’s Judiciary Committee amended Assembly Bill (AB) 1757, introducing language that would effectively require all California websites to follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. The law could profoundly change the legal landscape. By requiring conformance with WCAG 2.1, the bill would establish firm technical requirements…

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UA → GA4 – Guide to Migrate from Universal Analytics to GA4 #GoogleAnalytics

At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…

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Digital Marketing Assets & Transfer of Social media handles

Commercial Agents and Business Brokers, As you are completing your Asset Purchase Agreements with clients and preparing sellers to hand over key content and accounts to buyers, make sure that they prepare a list of logins/passwords for those accounts they can easily hand over and walk your clients through logging in to confirm ownership. Alternatively,…

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Building e-commerce websites with SquareSpace

We’ve used SquareSpace on and off again for strategic brand activation projects and e-commerce websites. Certain companies benefit from ONE platform for all your needs – small businesses, 1-2 person shows, product driven and art driven showcases and start-ups. While we LOVE WordPress for its search engine optimization and easy Googlization programs, if money is…

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How to add a new user to your WordPress Site

How To Add A New User Go to your WordPress admin page and log in to your website. https://www.youdomain.com/wp-admin If you’re not sure of your password, you can click “Lost Password” to reset it. Now that you’re in the WordPress dashboard, click on Users in the left sidebar. Towards the top of the screen, click Add New.…

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Public Relations PR Glossary of Terms

We constantly get asked about the industry terms we throw away casually. So we put together this page morphing a number of glossaries together into a new UBER cool page. Agency in Motion in Chicago by far had the cleanest and most complete looking one. Thank you! The PR industry operates with numerous acronyms and…

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Meta Facebook Business Advertising changes

Cha cha cha Changes…. Love that David Bowie song, but don’t love the ripple effect of many many many changes happening in the Facebook / Instagram advertising, Business Manager and Page management universe. As someone who has invested years and have evolved and moved the the punches (REO Speedwagon), we 100% now that change is…

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What are SERPs? Search Engine Results explained by SEMRush.com

Thank you Nikolai Boroda for brilliantly weaving this perfect article. Many of our clients ask the same questions and thankfully we have some valuable explanations. I could not have put this better. Folks, if you don’t already follow SEM Rush’s blog or use SEMrush, well, you are missing something from your Search Engine Optimization plan!…

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One Signal – Website Push Notifications for Blog Subscribers & more

OneSignal Platform OneSignal is one of the fastest & most reliable services to send push notifications, in-app messages, SMS, and emails to your users on mobile and web. Know how some sites on Safari and Chrome ask you if you would like updates from their website? THIS IS IT! Want THE Guide on how to…

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Getting SiteGround support

Broekman is here to help as well! For our clients, we provide web hosting, cPanel, FTP, email and Wordpress management/maintenance support. We get it. Things happen. We know that hiccups happen.  Lucky for you, we deliver the best methodologies to reverse engineer a fix because we’ve already been through the trial and error. There really…

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Googlization is the key to your digital marketing success

Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …

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Real Estate Marketing – 36 digital marketing, advertising & PR tips

You’re looking for a strategy to drive more people to you and your company and increase profits. We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics. We can not only help you generate new leads and land new deals, but we can…

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How to make someone an admin of your Facebook Fanpage in 4 easy steps

4 Easy Steps Step 1: Go to your facebook fanpage https://www.facebook.com/broekmancomm Step 2: On right hand margin sidebar menu, choose Settings https://www.facebook.com/broekmancomm/settings/?tab=settings Step 3: On right hand margin sidebar menu, choose Page Roles https://www.facebook.com/broekmancomm/settings/?tab=admin_roles Step 4: Navigate to the “Assign a New Page Role” section   Here you will type in a person who has…

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How to build a Facebook Fanpage in 10 minutes

Things you’ll need to set up your Facebook Page Important pre-page clarification: Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.  Business Name and description A profile photo and cover photo. Profile photo – your badge – ideally…

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Google Site Kit – Analytics, Search Console, AdSense, Speed

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…

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WordPress 5.6.2 – what you need to know

Welcome to WordPress 5.6.2. WordPress 5.6.2 brings you countless ways to set your ideas free and bring them to life. With a brand-new default theme as your canvas, it supports an ever-growing collection of blocks as your brushes. Paint with words. Pictures. Sound. Or rich embedded media. Maintenance and Security Releases Version 5.6.2 addressed 5 bugs.…

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Gmail Cheet Sheet

This is so cool. Thank you Google Workspace Learning Center! https://support.google.com/a/users/answer/9283036?hl=en&ref_topic=9348490 Gmail cheat sheet Create and send email, organize your inbox, and start and join video meetings right from Gmail. Get Gmail: Web (mail.google.com), Android, or iOS   1. Click Compose to create a new email message. 2. Click a message in your inbox to read it and send a…

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Checking WordPress website for compatibility before upgrading PHP to 7.X

If you are an digital marketing agency and you find yourself with a new client that has an older WordPress website having performance issues (or if you yourself are starting a new job managing an existing WordPress website, but not sure what’s wrong), I HIGHLY recommend that you start with an AUDIT of the website…

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How to download your google plus photos

April 2, 2019 Deadline! Time is running out! We used Google+ for years building up photo albums for portfolios and unknowingly of course helping our SEO in the early days. Hate to lose some wonderful content. Want to download yours? Here’s how: Download your Google+ data https://support.google.com/plus/answer/1045788?hl=en You can export and download your Google+ data,…

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