Real Estate Marketing - 36 digital marketing, advertising & PR tips

You’re looking for a strategy to drive more people to you and your company and increase profits.

We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics.

We can not only help you generate new leads and land new deals, but we can also create a surge of on going referral traffic to your brand organically that will pay itself in dividends over time.

Web Development & Content Marketing (creative direction, copywriting)

Search Engine Optimization (SEO)

Search Engine Marketing via our Googlization program

Mobile marketing including SMS/text marketing and mobile ads

Pay Per Click (PPC) Advertising on Social Media (Facebook) and Google PPC

Email Marketing – Constant Contact, MailChimp and MyEmma

Social Media Marketing

1) Website, Marketing Funnels & SEO

All great websites begin with a Brand Activation that is set up to showcase you and build the perception that you are king. Having your website match all your social branding, and physical branding is also key.

We can help you Audit and Assess what’s working. We can analyze your competitors and compare notes meaningfully. We can also, through a series of Intake Interviews with key staffers, help you better define and identify who ideal clients are and what’s in their DNA, so that we can target them with the RIGHT branding and messaging. Alignment. We shouldn’t be marketing to ourselves or to the low hanging fruit clientele, but WHO YOU WANT TO ATTRACT. Much like dating, you need to dress up and look the part.

1. Dedicated Website Brand Development.

   • Analyze existing Logo and Branding and determine if we need to bring you into 2021. New logo and new tagline might be in order!
   • Audit your email signature files – what can be improved? What do you do for your e-Communication (i.e shared Google or DropBox Docs with e-Letterhead, etc.) and what can be changed for brand consistency? Imagine these items getting forwarded to someone else who may be impressed (or not) with your brand as. a statement of success.
   • Analyze existing website copy and ascertain if we need to tailor a brand new approach to packaging your company and align all our digital marketing, lead generation, PR and search engine optimization goals into NEW copy/content!
   • Analyze use of all imagery on your existing website and make sure that ALL NEW IMAGES align with the intended audience of who you want your NEW customers to be (i.e. homegrown versus upscale, local versus national, regional vs International, etc.)THEN
   • Research and Acquire domain matching brand and with search engine optimization (SEO) potential
   • Set-up hosting and install WordPress
   • Acquire WordPress theme that provides current and future functionality/design
     with ability for growth, integration of tools, expansion, serviceable by theme author, etc.
   • Create Site Map / Table of Contents and Website Menu
   • Create landing pages with strategic content
   • Include Security Protocol package to minimize any hacking and seal website
   • Include Website Analytics, Optimization & SEO package to maximize website search success
   • Include Social media integration package the enables
   • Explore Sales/CRM database integrations for maximizing Lead tracking
   • Explore Notification plugins that build relationship integration for future contact automation

2. SEO Package

   • Determine rich keywords and SEO friendly terms to maximize impact. Some may involve localized SEO (i.e. “luxury real estate for sale near me” or “luxury homes in Caribbean”) and others may involve National SEO for broad terms (i.e. Luxury Real Estate”).
     We will work with you to design a website plan with the sole purpose of driving traffic to your website through organic search results so that you rank like we do. Google “Real Estate Publicity” (through active maintenance of 1 website page, we have maintained 1st page ranking for nearly 10 years). 
   • Complete a “Googlization” of the site including Google Webmasters Tools, Google My Business set-up, Gmail account set-up, Search Console integration, Google Analytics set-up an integration, etc.
   • Onsite SEO package to get us started – Yoast Plugin, sitemap submissions, per page optimization
   • Offsite submissions and SEO – back-links included
   • Ensure Social Sharing integration – FB like, promote on Linkedin, tweet, etc.

3. Marketing Funnel / Lead Generation Program

   • All companies (and consulting pros) should have a customer’s journey process designed to powerfully (and simply) drive folks from your home page or an anchor point / landing page of interest to a lead contact form to a thank you page to receive notifications for future engagement and more.
   • Helping our clients generate leads and draw in potential buyers/sellers means understanding how folks get attracted to your website (i.e. articles from your website that place high in Google search and eventually lead folks to your landing page on your website Or a Google Pay Per Click for a search term that leads someone to your site) and how to give them options to engage with you.
     We will walk you through a variety of opportunities so you don’t lose this valuable traffic.

2) Digital Marketing + Social Media + Online PR

1. Blast Email Marketing.
   .
   
   1. For many organizations, reaching their clients means sending out blast emails as little as 1-2x a month or 1x per week. Creating a program for List cultivation and of course not overcommitting you or your company to saturate your followers with unnecessary content.
   2. We can help you not only Design a high end email template, but also create a schedule of new blast emails that will offer strategic calls to action and strategic limited information and send folks to your website for more information. We have to tease concepts, appear interesting for inquiring minds and of course be suggestive with success imagery.
   3. We can help you Oversee distribution of emails by sending them out and training you and your staff to manage this independently. As well, generate Reports that measure success of the email campaign – Opens, Clicks and which landing pages did they reach and how many converted into a lead, a sign up for email or engagement on social media. Monitoring leads/website visitors.
   4. Bottom line, we focus on determining Return on Investment (ROI) AND Return on Engagement (ROE)
      .
2. Social Media & Engagement
   .
   
   • Develop social media marketing plan that strategically positions YOUR strengths and aligns with the proper platforms.
   • We’ve designed campaigns marketing single properties and for multiple properties for residential and commercial real estate companies.
   • In partnership with developers, we understand how to craft a unique campaign tailored and designed to promote the right things to your network authentically.
   • We recommend to use your platforms to engage folks to make an impression, an impact. Don’t just market your services and product, but also create opportunities for sharing resources, tips, how-tos, industry forecasts or predictions, and sharing intel that will make an impact. Attention seekers may get likes and appear to be winning, but we believe those that are consistently good and humble in this universe WIN in the long run.
   • Chat with your followers. Don’t underestimate the power of those direct messages and responding. Don’t be afraid to talk and give advice as some REAL stuff does happen through Facebook messenger, and whatsapp messages.
   • Things we need a strategy for include (to name a few):- Facebook Fanpage development
     – Instagram Profile development
     – Twitter profile development
     – LinkedIn Profile development
     – Pinterest Profile development
     – YouTube channel development
     ..
3. Facebook Advertising
   .
   Facebook advertising includes pay-per-click ads through Business.Facebook.com and moderating for those less tech savy through fanpage ad center. We teach clients about the power of Boosting posts and strengthening their organic posting game to reach their fans and friends of fans.
   .
4. Google Pay Per Click Advertising
   
   Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
   • You only pay for results, like clicks to your website or calls to your business, not every time that ad is seen (impressions)
   • The goal: show up when people search for what you offer
   • Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours.
   • Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. We can help drive website visits, get more phone calls and certainly, as the world recovers from Covid, increase store/office visits!
   • Google Ads can work for almost any advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime.
   • We will work with you to: Develop your strategy, manage copy writing, select targeted keywords, align your ads with the right landing pages with calls to action and of course help you set-up or manage/evolve your Google advertising account.
   • Partner with BROEKMAN and Google to find the right customers.
     Guide to Google Ads on Google: https://support.google.com/google-ads/answer/6146252?hl=en&utm_medium=et&utm_campaign=en&utm_source=ww-ww-et-b2bfooter_adwords
     ..
5. Digital Marketing
   .
   
   • Your digital marketing plan and campaigns SHOULD also include website banner advertising. Purchasing banner ads is still a relevant and amazing tool for getting a luxury home or your real estate agency in front of interested buyers (or sellers).
   • Sponsored blast email is a way to get a flyer or graphic advertising your company in another organization’s large email blast list. With the right alignment of audiences, their audience seeing your advertisement should produce some leads and results.
   • Sponsored advertising via social media channels and Influencer Marketing are highly effective when a budget exists and when you have a high end product (i.e. celebrity owned property or celebrity bound new property). It may costs $xxxxs or $xx,xxxs to do sometimes, but it YIELDS results. Celebrity power sells celebrity power.
     ..
6. Direct Mail targeted campaigns.
   • In Covid and beyond, we highly recommend that folks do not under-estimate the power of postcards and strategic mailing to audiences to get results.
   • Have your graphic designer/printer talk to you about EDDM (direct to door) marketing as a strategy for local direct mail. We’ve been deploying that for strategic real estate projects as well as canvassing real estate neighborhoods when real estate entitlement or zoning or community approval requires it!
   • We will expand on this section in the future!
     .
7. Public Relations & Digital PR
   .
   
   • There are plenty of ways to earn and garner media coverage of notable properties.
   • With a proper publicist and access to real estate writers/editors who will cover your property, getting articles is a no-brainer way of getting your real estate in front of 1000s and 10000s of eyeballs. For street credit. For attracting buyers. For attracter other future sellers to consider using your services.
   • Press Release development & distribution (servicing a release as industry term).
   • Using Press wire services to distribute
   • Managing direct emails, direct messages and phone calls to media to get story covered
   • Goal is to start developing relationship with media now for future needs
   • Having press open house
   • With Zoom and other screensharing tools today, you can increase exposure to your properties in incredible ways