Synagogue Branding

Synagogue Branding

With 15 years experience, BROEKMAN communications is one of the leading and fastest growing Jewish Community marketing agencies in the U.S. and Israel.

We help organizations find and professionalize their brand using perception-enhancing brand-building tactics, corporate marketing/PR initiatives, visionary creative services, and benchmark business development tools for organizations looking to improve their image and prepare for non-profit marketing in 2015.


  • Brand Management & Identity Campaigns
  • Website Development / CMS / Content Platforms
  • Community / Stakeholder Engagement
  • Staff, Board & Lay-leadership Consulting
  • Donor Relations {Cultivation/Campaigns/Database Management}
  • Membership {Retention/Recruitment}
  • Marketing Strategy
  • Social Media Campaigns & Moderation
  • Event Production with Sponsorship/Partnerships
  • Search Engine Optimization {SEO}
  • Online Advertising – Banner Ads & Pay-Per-Click


With a central focus on balancing multiple stakeholder audiences (from balancing executive director & office manager strategies with board member politics to respecting clergy creative vision and understanding lay-leadership wishes and distinguish from a donor’s distinct desires), we build highly innovative, creatively-designed, future-facing, socially-integrated, technologically advanced modern websites, to ensure that YOU will be in a better position to:

  • Leverage and Showcase YOUR role as local/regional synagogue leader;
  • Increase awareness of YOUR brands, clergy and programs;
  • Capture greater “member share” with enhanced image, effective marketing/promotion;
  • Improve community engagement with improved visibility/brand recognition;
  • Further distinguish YOU from your “competitors”;
  • Garner greater membership retention and improve their engagement;
  • Enhance referral of YOU through social media networks and increase likelihood of engaging parent/lay-leader “ambassadors” in a more meaningful way; and,
  • Set the stage for YOUR’s 5774/5775 marketing plan and website Phase II with an improved brand.

With over 10 years experience in developing and managing synagogue membership software, including Membership Management Services’ MM2000, Rakefet, Chaverware, ShulTools, Tools4Shuls, Donor Perfect, Blackbaud’s, Raiser’s Edge and other member/donor user interfaces, BROEKMAN communications is a strong partner to assist with the integration of new Membership & Donation developments and be a support system to the implementation team.


  • Recent high-profile Non-Profit partners 
    • Mount Sinai Memorial Parks & Mortuaries and Six Million Coins ProjectMajor rebranding (6-month engagement). New WP-based websites. 
    • American Friends of the Binational Science Foundation – 2+ year engagement, branding/launch of US “friends of”
    • Neve Yarushaliyim – Jewish Women’s Studies (Jerusalem) – rebranding 30-year-old organization
    • Friends of Sheba Medical Center, Tel HaShomer – 3-year+ engagement in marketing/web/social/PR
    • Jewish Wisdom & Wellness Conference – Cedars-Sinai / Hebrew Union College / Kalsman Institute partnership for A Week of Learning 2013 Conference – 2-year+ engagement
    • NA’AMAT USA – 3.5+ year collaboration as PR & Advertising Agency of record
    • Jewish Baby University
    • WJCC Maccabiah 2015
    • Zimmer Children’s Museum (2006)
    • Launch of Family Room at J. Paul Getty Center (2003)
  • 45+ synagogues – Membership/Donor Relations campaigns, websites

    • Congregation Kehillat Ma’arav (Santa Monica, CA)
    • Adat Ari El (Valley Village, CA)
    • Kehillat Ma’Arav (Santa Monica, CA) – 2-year collaboration
    • Beth Yeshurun & BY Day School (Houston, TX) – 4+ year collaboration
    • Valley Beth Shalom (Encino, CA) – 6+ year collaboration
    • Temple Israel (Minn, MN)
    • Temple Beth Sholom (Tustin, CA)
    • Temple Isaiah (West Los Angeles, CA) 
    • Congregation Beth Am (Los Altos, CA)
    • Anshe Emet(Chicago,IL) – 4+ year collaboration
    • University Synagogue (Brentwood, CA) –  4+ year collaboration, recently renewed
    • Congregation Beth Israel (Vancouver, BC)
    • Beth Tzedec(Toronto, Canada)
  • Day School Marketing Experience
    • Beth Hillel Elementary School (Valley Village, CA)
    • Abraham Joshua Heschel Day School (Northridge, CA)
    • National Day School Foundation (Arizona)
    • Valley Beth Shalom Day School & Preschool (Encino, CA)
    • Beth Yeshurun Day School (Houston, TX)
    • University Synagogue Early Childhood Center (Brentwood, CA)
    • and 20+ Day Schools
  • University Marketing
    • Neve Yarushaliyim – Jewish Women’s Studies (Jerusalem)
    • American Jewish University/University of Judaism
    • Hebrew Union College
    • Kabbalah Centers International
  • Jewish Community Centers
    • Westside Jewish Community Center – Jewish Baby University, WJCC Camps, WJCC Maccabiah 2015
    • Valley Cities Jewish Community Center
    • Jewish Big Brothers Big Sisters of Los Angeles
    • OurSpace Los Angeles – Special Needs collaboration between Aliyah and VBS
  • Jewish Youth Organizations
    • B’nai Brith Youth Organization (raised over $50k in 3-month campaign)
  • Jewish Camps:  
    • URJ (Union for Reform Judaism) camp websites
    • Westside JCC Camps
    • Active Minds Active Bodies Summer Day Camp
    • Camp Marketing targeting Jewish Community for Valley Trails, VT Sports Camp, and Camp Cottontail in partnership with Woodcrest Preschools & Woodcrest Elementary School