UA → GA4 – Guide to Migrate from Universal Analytics to GA4 #GoogleAnalytics

At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…

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Google AdWords – adding keywords – broad match vs exact match

At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…

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What are SERPs? Search Engine Results explained by SEMRush.com

Thank you Nikolai Boroda for brilliantly weaving this perfect article. Many of our clients ask the same questions and thankfully we have some valuable explanations. I could not have put this better. Folks, if you don’t already follow SEM Rush’s blog or use SEMrush, well, you are missing something from your Search Engine Optimization plan!…

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Googlization is the key to your digital marketing success

Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …

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Google Site Kit – Analytics, Search Console, AdSense, Speed

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…

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Gmail Cheet Sheet

This is so cool. Thank you Google Workspace Learning Center! https://support.google.com/a/users/answer/9283036?hl=en&ref_topic=9348490 Gmail cheat sheet Create and send email, organize your inbox, and start and join video meetings right from Gmail. Get Gmail: Web (mail.google.com), Android, or iOS   1. Click Compose to create a new email message. 2. Click a message in your inbox to read it and send a…

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How to use Google Hangouts

How to Make Group Video Calls with Google Hangouts on iPhone & iPad BIG thanks to OSXDaily for producing this amazing article to illustrate how to make group video calls with Google Hangouts!!! Thank you for making this easy! original link: https://osxdaily.com/2020/04/10/how-make-group-video-calls-google-hangouts-iphone-ipad/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+osxdaily+%28OS+X+Daily%29 Google Hangouts offers a free and easy way to make group video calls,…

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How to download your google plus photos

April 2, 2019 Deadline! Time is running out! We used Google+ for years building up photo albums for portfolios and unknowingly of course helping our SEO in the early days. Hate to lose some wonderful content. Want to download yours? Here’s how: Download your Google+ data https://support.google.com/plus/answer/1045788?hl=en You can export and download your Google+ data,…

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Search Engine Optimization (SEO) Starter Guide

If you’re interested in improving your site’s appearance on Google Search, and you’re willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting started guide. You don’t need to understand HTML or coding, but you do need to spend some time thinking about how your site…

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reviews and reputation management

How to Write a Google, Yelp, Facebook and Linkedin Review

The below examples are for a recent client, but can be applied to ANY client or vendor. Share the love. Give meaningful positive feedback. Especially when hardworking people work well for you! Be fair, be respectful, be courteous and be friendly; treat others as you want to be treated. Don’t use as a “teaching” opportunity…

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Google Apps for Work – yes, we love!

We’ve had solid good experience with Google Apps. We’ve been using Google Apps for BROEKMAN communications since they launched, and it’s really helped our team work faster and more efficiently. We think you’ll also benefit from trying it out for your business. * Fast email. Searchable. Archivable. Uses Gmail interface but is customizable. * Fast on all devices (iphones, ipads,…

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Adwords for nonprofits through Google Ad Grants

 AD GRANTS Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com. Eligibility | Program Details | Testimonials | Apply today Join the program Get further, faster. Apply to the Google for Nonprofits program. Members will gain…

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