Tag Archives: jewish community

Jewish Wisdom and Wellness Conference – A Week of Learning

Jewish Wisdom and Wellness Conference – A Week of Learning

After collaboration and development for more than TWO YEARS,BROEKMAN communications recently launched a new branding initiative and website for Hebrew Union College’s Kalsman Institute on Judaism and Health and Cedars-Sinai – the Jewish Wisdom and Wellness: A Week of Learning website: www.JewishWisdomandWellness.com

The Week of Learning will take place between April 21-27, 2013 and is a community-wide series of events, lectures, workshops, and experiential classes hosted by community organizations and synagogues {SEE: Partners page} throughout Los Angeles and Southern California. The week opens and concludes with special events hosted by the Kalsman Institute on Judaism and Health and Cedars-Sinai {SEE: Opening and Closing Events}

The Week of Learning is interdisciplinary, and the programs {LISTED BY DATE} offered are across the streams of Jewish life. It is around the theme of Judaism, health, and healing that we engage our communities and deepen relationships with one another. Programs will mine the Jewish tradition to focus on improving health and well-being in the Jewish community. There will be rich Jewish texts and rituals to address illness and wellness, and exploration of how Jewish resiliency and the practice of medicine informs Jewish living. We will draw on Judaism’s rich and distinctively multifaceted influences in religion, spirituality, culture, and peoplehood.

BROEKMAN communications role:
Creative Director responsible for Identity Campaign (logo development, letterhead, organization collateral);
Design, coding and development of Website including search-engine-optimization and social media tools;
Launch of initial Call for Programs {www.JewishWisdomandWellness.com/archive} campaigns;
Initiated development of organization’s marketing & communications; and,
Helped with numerous community engagement pieces.

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Jewish Community Grants

Jewish Community Grants

Chances are that your non-profit or community organization have a real fighting chance at applying for and being awarded grant money to help a) UNDERWRITE your new website or “online or digital marketing” campaigns; b) DEPLOY community engagement programs that seek to get youth or underprivileged audiences into the fold; c) DEVELOP new education-based platforms and curriculum ranging; d) CREATE new business models for leadership development and organizational structure, business plans, strategic planning and more; and the list goes on. SO… go do your research. Let us know how we can help. To get you started see some of the below resources. Screen Shot 2013-01-30 at 9.13.11 PM


http://www.jewishla.org/pages/federal-cash-grants As part of its response to the economic recession, The Jewish Federation created an Emergency Cash Grants Program to provide grants to Jewish families in Los Angeles in urgent need of financial support. Grant funding is being provided via Jewish program partners to Jewish individuals and families in financial need who as a result of changed circumstances due to the economy face an urgent crisis. If you are in need of a grant, please contact one of the organizations listed below who will guide you through this process (you cannot apply to the Federation directly for this grant). This program has been seeded with money from the Jewish Community Foundation of Los Angeles and the Federation. Grant applicants should contact: JEWISH FAMILY SERVICE’S CENTRAL ACCESS 1-877-275-4537 (which can also provide resources, referrals and guidance on financial assistance) In addition, the following organizations accept applicants who are current or potential clients only:

You may also contact your rabbi at a Board of Rabbis of Southern California affiliated synagogue. If you are a Jewish organization that would like to participate in this program, please emailfedcashgrants@jewishla.org.

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Small Grants + Collaborative Programs = Impact: NEI

Jan 29, 2013 | Esther Kustanowitz, Program Coordinator, NEI http://www.jewishla.org/blog/entry/small-grants-collaborative-programs-impact-nei-microgrants/ When you first hear the name “NextGen Engagement Initiative” you might assume that this program is like many other community programs designed to engage Jewish young adults – involving massive parties, or gatherings around Jewish food, holidays and culture. But NEI is something different. It operates on a more “micro” level, strengthening a population that’s classically underserved – Jewish professionals who are working in smaller community organizations to engage L.A. Jews in their 20s and 30s. Through NEI, a partnership between The Jewish Federation of Greater Los Angeles and the Jewish Community Foundation of Los Angeles through their Cutting Edge grants program, our Federation convenes a network that meets regularly – in-person and virtually – for peer support, expert guidance and professional development. Part of this small-but-mighty program is the NEI Microgrants initiative. Running since 2009, NEI Microgrants have provided small grants ($1-5K) for programs ranging from Chanukah parties to a food justice lecture series. Only NEI network members in-good-standing are permitted to apply, and programs must represent collaborations or partnerships between two or more NEI network organizations. (Once that requirement is met, the program’s partners may, and are encouraged to, collaborate with organizations outside the network.) NEI Microgrants are sponsoring the following programs in 2013:

  • Artists’ Community Retreat (LimmudLA, partnering with Six Points Fellowship, East Side Jews, Silverlake Independent JCC, NuArt, JQ International and Reboot) – A retreat on the East Side of Los Angeles to gather those who are involved in Jewish arts and culture work for networking and focused discussion. (held January 2013)
  • SEDER Art Microgrant Initiative (NuArt, Federation’s Birthright Israel Experience, and others TBD) – A meal-based initiative committed to creating a path for rethinking how contemporary Jewish art and culture is financed and experienced communally. Participants come for a meal and presentations by Jewish artists, vote on their favorites, and the winning artist receives a microgrant of funds generated by the admission price.
  • Shul Crawl (Silverlake Independent JCC/East Side Jews and 9 local synagogues) – A series of organized outings to different area synagogues. Participants will also be provided with a specially-designed program packet of materials about Jewish customs.
  • LGBT and Ally Birthright Trip, Summer 2013 (JQ International and Birthright Israel) – The first Federation-sponsored Birthright Israel trip designed for GLBTQ and allies. This grant supports targeted marketing and student internships to recruit for and to promote the trip.
  • Jewish Film Festival (Sinai Temple-ATID and American Friends of Tel Aviv University) – Programming at the Jewish Film Festival targeting young adults, including a special workshop with invited industry speakers.

The message of the NEI Microgrants initiative, as well as the NEI network as a whole, is that we are stronger together than we are independently, and that each individual in this crowd of professionals has wisdom and experience to share that can strengthen individual and collective efforts and help us work through our challenges. By knowing each others’ faces, projects and passions, we are inspired to collaborate and feel the support of community. NEI is part of The Jewish Federation’s commitment to engaging young adults in ways that are relevant, innovative and meaningful.  If you are a Jewish professional whose work centers on 20s and 30s engagement in Los Angeles and would like to learn more about NEI, contact NEI@JewishLA.org. ######


Mar 14, 2012 | The Wire http://www.jewishla.org/blog/entry/looking-for-funding The Jewish Venture Philanthropy Fund-Los Angeles (JVPF), in collaboration with The Jewish Federation of Greater Los Angeles, is pleased to announce its 2012 (Round X) Request for Proposals. JVPF is a group of individuals who have pooled their financial resources and business planning skills to fund and support new and innovative programs that are consistent with Jewish values. JVPF places a special emphasis on incorporating business principles and ensuring the sustainability of the organizations it funds. Grants range from $20,000 – $150,000 and are typically paid out over two to three years. JVPF expects to make grants during the 2012 cycle totaling approximately $250,000. Submissions are due by 5:00 pm on Wednesday, March 21, 2012 and should be submitted electronically toJVPF@JewishLA.org. For more detailed information, please click here to download a pdf document with our Background, Criteria, and Guidelines for submission as well as a cover sheet and click here for a list of Frequently Asked Questions. For more information on JVPF, visit www.jvpf-la.org. If you have further questions about the Jewish Venture Philanthropy Fund, please contact Scott Minkow at SMinkow@JewishLA.org or call (323) 761-8326. ##### Screen Shot 2013-01-30 at 9.19.15 PM http://www.jewishfoundationla.org/grants


Grantmaking is the heart of what we do. For nearly 60 years The Foundation and its donors have provided grants to programs and institutions, both Jewish and in the community at large, locally and around the world. In spite of difficult economic conditions, The Foundation and its donors distributed $54 million in grants in 2011.

Grantmaking activities include:

Donor Recommended Grants

When donors establish a Family Support Organization or Donor Advised Fund at The Foundation, they are able to recommend grants directly to the organizations and programs they wish to support. Donors can recommend grants to virtually any nonprofit organization. They may also view a list of programs we’ve supported in the past.

Community Grants

The Foundation offers various types of competitive grants to nonprofit organizations on both an annual and biennial cycle. Social entrepreneurs and nonprofit organizations interested in applying are asked to participate in a rigorous application process. Grantseekers will find detailed information and guidelines in each of these grant categories Cutting Edge Grants,General Community GrantsIsrael Grants and Capital Grants. Additionally, The Foundation provides a number of Special Grants each year. These grants enable The Foundation to support important community projects and fulfill endowment restrictions. ###### Screen Shot 2013-01-30 at 9.20.29 PM

Foundation Strategy

Primary Strategic Focus The Jim Joseph Foundation’s strategic grantmaking is based on the following interests and beliefs:

  • Strong support for excellence in the education of Jewish youth and young adults in the United States throughout critical stages of their development.
  • Highly qualified Jewish educators are essential to the success of most Jewish learning experiences.
  • A broad definition of educators, including day and congregational school teachers and heads of school; camp counselors and directors; pre-school teachers; family educators; parents; rabbis; youth group workers, among others.
  • Increasing the number of exceptionally well trained, Jewishly literate educators who are committed to continuous learning and dedicated to the profession.
  • The importance of building upon the strength of existing programs of education, in addition to encouraging innovative approaches to Jewish learning.
  • Supporting efforts that develop professional, peer, and youth leadership.

The Foundation focused on ages 13 – 23 in its initial years of grantmaking, concentrating on the greater metropolitan areas of San Francisco, Los Angeles, Boston and Washington D.C. It has since expanded its grantmaking interests to organizations supporting so-called “emerging adults,” ages 23-30. While focusing on national initiatives, the Foundation continues to look especially carefully at funding opportunities in the greater San Francisco Bay Area. Related Strategic Focus The balance of approximately 40% of the Foundation’s annual grantmaking for Jewish learning is not limited to, but may include:

  • Grants made in partnership with other funders enabling the Foundation to help realize its vision through leveraging its resources.
  • Grants as investments in research and development that will inform the Foundation’s ongoing philanthropic practice and contribute to learning in the field.
  • Grants for seed funding of novel, innovative projects furthering the Foundation’s mission.
The Jim Joseph Foundation invests in promising Jewish education grant initiatives. We partner with effective organizations that seek to inspire young people to discover the joy of living vibrant Jewish lives. ######


Dec 04, 2012 | David Harris, Campus Activities Coordinator http://www.jewishla.org/blog/entry/college-campus-student-engagement-grants-for-2012-2013/ College campuses are places of great opportunity for young Jews, but also present substantial challenges to Jewish identity and engagement. Our College Campus Activities Committee, a group of committed lay leaders from The Jewish Federation of Greater Los Angeles, is charged with examining how Jewish students are impacted by Jewish life on campus. For the last two years, our College Campus Activities Committee, Chaired by Virginia Maas, collaborated with Federation professionals to develop a Student Engagement Grant initiative designed to support individuals or organizations committed to working to strengthen Jewish campus life. During the grant cycle, the committee focused on drawing applications from organizations in which our Federation did not have previous campus-based relationships, as well as renewing grants from past recipients – a strategy which yielded a batch of 46 proposals. After much consideration, we made some difficult decisions and funded 15 programs for 2012-2013 –representing four new organizations, six returning organizations and nine campuses.

We are proud to announce the 2012-2013 Grantees*:

  • Alpha Epsilon Pi Fraternity – CEO Roundtable
  • Chabad at USC – Birthright Follow-up Initiative
  • Hillel 818 – F.A.C.E. Internship, L’chaim Tovim
  • Hillel at UCSB – LEAP Student Leadership Development
  • Loyola Marymount Hillel –Student Engagement Fellows
  • Fowler Museum at UCLA – Lights and Shadows exhibition
  • UCLA Center for Jewish Studies – Service Learning Course in Applied Jewish Studies
  • Hillel at Santa Monica College – Students Making Change Hillel Internship
  • Hillel at UCLA – Social Justice Initiative 2012-13, Jewish Medical Student Network
  • USC Hillel – Campus Entrepreneurs Initiative, Spirituality/Sexuality Retreat and Follow-up Programs, and African-American Jewish Engagement Initiative
  • Tzofim (Israel Scouts)/JAFI – Mishelanu

* Some organizations had multiple programs funded by our committee The Jewish professionals on college campuses face many challenges in their work. By providing these programming grants to campus professionals, we hope to expand the reach and scope of the opportunities these organizations give to their students and communities. For more information on how our Federation supports Jewish life on campus, contact David Harris, Campus Activities Coordinator, at DHarris@JewishLA.org, or click here to view our available campus activites.

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Jewish Community Marketing

Jewish Community Marketing

We draw on over 16 years experience in collaborating as a partner to the Jewish Community including engagement with:

  • Partnership between Cedars-Sinai, Hebrew Union College and the Kalsman Institute of the HUC-JIR
    Jewish Wisdom & Wellness: Week of Learning – April 21-27, 2013 –
    Responsible for IDENTITY development, BRANDING, LOGO development, WEBSITE, SEO and SOCIAL media and more!
  • 2 universities including American Jewish University/University of Judaism and Hebrew Union College
  • 20+ Jewish-owned non-profit foundations including The Oscar Litwak Foundation
  • 45+ synagogues – rebranding/revamping websites + membership & donor relations campaigns
    Stephen Wise Temple (Los Angeles, CA); Temple Beth Hillel – (Valley Village)Congregation Kehillat Ma’arav (Santa Monica, CA); Beth Yeshurun Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth Shalom (Encino, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth Tzedec (Toronto, Canada)
  • Private High Schools like Los Angeles Hebrew High School that require re-branding/re-packaging. High level board consulting leading to raising $500,000 and 20% increase in enrollment over 2+ year engagement.
  • Day School Marketing
    Beth Hillel Elementary School; National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools
  • 3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center
  • Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k targeting California Jews in 8-month capital campaign)
  • Camp Marketing:  Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail, Active Minds Active Bodies Summer Day Camp, JCC Camps
  • Israel Technology & Science – American Friends of the Binational Science Foundation
  • Jewish Health – Friends of Sheba Medical Center, Tel HaShomer
  • Membership Management Services – User Interface Graphic Design for Membership & Donor Relations software
  • Zimmer Children’s Museum
  • Kabbalah Centers International
  • Our Space LA – Special Needs collaboration between Temple Aliyah and VBS and countless others.

I have been in the top 3 in Google, Bing & Yahoo for “Jewish Marketing Agency”, “Jewish Marketing”, “Jewish Community Marketing” and “Marketing to the Jewish Community” because of that.

Talented Jewish Community Brand Strategist, Marketing Director, Creative Director, Web Developer, Social Marketer, Schmoozer and Kibbitzer with over 14+ years


Brand Management & Identity Campaigns
Marketing Plan Development & Implementation
Website / Content Management System Development {CMS}
Search Engine Optimization {SEO} & Online PR
Social Media Campaigns & Moderation
Online Advertising, Pay-Per-Click & Facebook
Donor Relations Campaign Development
Community Engagement Marketing
Leadership & Board Consulting
Event Production & Sponsorship


RETAINER FOR 3+ YEARS with NA’AMAT USA to rebrand the organization including:
* Brand management, communication, public relations, donor relations, membership, website development and social media;
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide DMAs including segmented marketing campaigns (New York, Chicago, Miami, Boca Raton, Fort Lauderdale, Cleveland, Dallas, Houston, Austin, Atlanta, DC, Seattle, LA, SF, San Diego, etc.);
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production of several PSAs (youtube), Kveller Blog posts, Facebook campaigns and more;
* Resurrect site that was down for 2+ months; Launched new WordPress-driven website with content publishing/ management system in place (www.naamat.org);
* Successful launch of donor relations program raising over $100,000 to date;
* Relaunch of their membership organization including annual, renewals, and life memberships;
* Developed new creative for all their advertising (print, in some cases billboard, online);
* Created blast-email lead generation program to their 11,000 members in the US (opens and click thru rates is through the rough to internal feeders; externally well received);
* Extensive organization consulting, behaviour modification and collaboration/leadership development with national board and stakeholders; and
* Established NEW donor relations / membership database program. Managed database migration from their existing membership software (circa 1980) to new installation of DonorPerfect with over 70,000 records.  Management of Donor Perfect set-up, data mining/management, list development, extensive custom report development.

Active JEWISH COMMUNITY Websites we’ve Designed, Coded and Launched!

American Friends of the Binational Science Foundation
Jewish Big Brothers Big Sisters of Los Angeles
Friends of Sheba Medical Center, Tel HaShomer
* Cedars-Sinai
* Hebrew Union College / Kalsman Institute
Jewish Wisdom & Wellness 2013 Conference
* Kehillat Ma’arav
Active Minds Active Bodies Summer Day Camp – Heschel Day School, Northridge
Beth Yeshurun Day School (Houston, TX) NEW
NA’AMAT USA – National organization with 30,000 members worldwide, Pioneer Woman
Oscar Litwak Foundation
Valley Beth Shalom – Young Men’s Club
Congregation Beth Torah
Our Space Los Angeles
Temple Isaiah (West Los Angeles, CA) – – web developer, IT and branding 3+ years along with Rabbi Zoe Klein’s blog
Anshe Emet (Chicago,IL) – web developer, IT and branding 3+ years
University Synagogue – complete redesign of website – web developer/IT and Communications Director for 4 years
Membership Management Services – complete redesign

// Website Management & User Interface (UI) Implementation//
Backend for over twenty synagogues to date! List avail upon request.
Congregation Beth Torah (Torrance, CA);
Temple Israel (Minn, MN);
Temple Beth Sholom (Tustin, CA);
Temple Isaiah (West Los Angeles, CA);
Congregation Beth Israel (Vancouver, BC);
Congregation Beth Am (Los Altos, CA);
Anshe Emet (Chicago,IL);
University Synagogue (Brentwood, CA); and,
Beth Tzedec (Toronto, Canada).


Developed online brand and camp registration enrollment website.
Archive of website here:  Home Page : FAQ webpage :
Graphic Design: Solid Promotional Flyer

BROEKMAN communications :: Marketing Agency to the Jewish Community
View more presentations from BROEKMAN communications


  • Men’s Club, Leo Baeck Temple
  • Founder of the University of Judaism Alumni Association of the Undergraduate and Graduate Schools – 2001 – Present
  • Founder of the Valley Beth Shalom Young Men’s Club – 2009 – Present
  • Heschel Day School, Marketing & Website Committee Board Member, 2009-2010
  • Valley Beth Shalom, Website/Marketing Committee, 2008 – 2010
  • B’nai B’rith Youth Organization, Speaker, 2008 – Present
  • Coro Southern California, Board Member, Alumni Association, 1999 – 2001
  • Anti-Defamation League, Salvin Leadership Alumnus, Board Member, 1998-1999
  • B’nai B’rith Youth Organization, Regional and International Leadership 1990-1995
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Who are we

Who are we

It used to be acceptable to throw around words like ‘one stop shop’ or ‘full service’ or ‘jack of all trades’… but it’s 2014 and the reality is – either you have experience in strategy and campaign development or NOT and you either produce good design work (graphics, logos, bcards, websites, brochures, flyers, etc.) or NOT.

No one has ever walked away from BROEKMAN communications saying, “Wow, those guys lack serious design skills.” Nope, not on my watch.

Yes, we all get busy and sometimes, things do take longer than expected. But isn’t getting your brand identity set-up with strategic thought and process worth it? After all this is how you are going to present yourself! AND, please trust that we don’t want something we’re not proud of floating out there.

Our philosophy is to learn what works best for you, the client. Just because we like to email you LOTS of options, doesn’t mean we won’t cater to your preference and desire to sit face-to-face and tweak live.

When you say I really need to get this done now… there are MANY times when we can literally drop our projects and prioritize your immediate need. WHY? Because we care. We are ALL about our clients as if it’s our production. We prioritize our clients, because they immediately become friends… if not like family. We treat others like we want to be treated.

Here there is no boss, no client, no vendor….
we are PARTNERS,
we are a TEAM,
we are HUSTLERS here to get the job done right the first time.
We are motivated to help you execute the best possible plan/campaign/logo/bcard/website/blog/fb/twitter/landing page/ad possible. 🙂

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BROEKMAN communications Expertise / Capabilities
Marketing Consulting, Identity/Design & Website Development

//Websites, IT & Software//
* .NET
* Access DB
* Apache
* Cold Fusion
* Drupal
* eCommerce
* Electronic Forms
* Embedded Software
* Facebook
* Forum Software
* iPhone
* Java
* Javascript
* Link Building
* MacOS
* MySpace
* Paypal API
* PSD Coding
* Script Installation
* Shopping Carts
* Social Networking
* System Admin.
* Twitter
* User Interface / IA
* Video Services
* Web Scraping
* Website QA
* Website Security
* WordPress
* YouTube

//Writing & Content//
* Article Rewriting
* Articles
* Blog
* Copywriting
* eBooks
* Editing
* Forum Posting
* Ghostwriting
* Grant Writing
* Powerpoint
* Product Descriptions
* Proofreading
* Publishing
* Report Writing
* Research
* Reviews

//Design, Media & Architecture// 
* Audio Services
* Banner Design
* Building Architecture
* Conceptual Design
* Corporate Identity
* Dreamweaver
* Graphic Design
* Illustration
* Illustrator
* Industrial Design
* Layout / Formatting
* Logo Design
* Music
* Packaging / Covers
* Photo Editing
* Photography
* Photoshop
* Print
* QuarkXPress
* Stationery Design
* Voice Talent
* Website Design
* Word

//Data Entry & Admin//
* Customer Support
* Desktop Support
* Excel
* Order Processing
* Phone Support
* Technical Support
* Video Uploading
* Virtual Assistant
* Web Search

//Sales & Marketing //
* Advertising
* Branding
* Craigslist
* eBay
* eMarketing
* Leads
* Marketing
* Sales
* SEM / Adwords
* Telemarketing

//Business, Accounting, Human Resources & Legal//
* Business Analysis
* Business Plans
* Contracts
* Finance
* Management
* Project Management
* Recruiting

//Engineering & Science//
* Home Design Drafting
* Project Scheduling
* Statistical Analysis
* Wireless

//Product Sourcing & Manufacturing //
* Buyer Sourcing
* Logistics & Shipping
* Product Sourcing
* Supplier Sourcing

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