Jun42023

Destination. Determination. Deliberation.

Brand Activation, Broekman, Digital Advertising, Digital Marketing Agency, Marketing, Motivation, Resources

In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation. Destination. Determination. Deliberation. “One had to be completely determined to reach one’s…

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Jul122016

Guide to Key Performance Indicators (KPIs)

Branding, Broekman, Business, Collaboration, Digital Marketing Agency, PR, Public Relations, Workflow

Metrics for Return on investment + Return on Engagement. In the past 3-4 years, marketing has evolved exponentially beyond hits, visitors and referral traffic. Today, a successful marketer needs to be aware and gather intelligence from multiple business units to truly get the full picture. Return on Investment (ROI) is permanently engrained in the brains of all…

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